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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Panasonic Launches SD Memory Card Lineup Compliant with Class 2 SD Speed Specification

Osaka, Japan , June 8, 2006 -- Panasonic, the leading brand for which Matsushita Electric Industrial Co., Ltd. is known, today announced the launch of a new SD Memory Card lineup compliant with the Class 2 SD Speed Class specification designated by the SD Card Association. Sales of the new lineup are scheduled to begin in August 2006. The SD Speed Class specifications were established to standardize data transfer speeds (Class 2, Class 4, and Class 6, with guaranteed increases in speed from one class to the next), instead of relying on the different standards of individual manufacturers.

Today’s digital devices increasingly demand stable recording of streaming data such as MPEG2 video, which is why the SD Memory Card has already been adopted for use in a wide range of such devices. Panasonic introduced the SD Video Camera (SDR-S100) in 2005, offering a solution in which consumers record motion picture data onto an SD Memory Card. The anticipated continued growth of such applications has prompted Panasonic to stay ahead of the curve by launching a new SD Memory Card lineup that is compliant with the Class 2 Speed Class specification. The new lineup includes 256MB*, 512MB*, 1GB*, and 2GB* SD Memory Cards, as well as a 4GB* SDHC Memory Card, and assures stable recording of MPEG2 video at standard definition quality. The Class 2 logo is evident on both card labels and packaging, allowing consumers to more easily select an appropriate memory card for their needs.

With the release of the Class 2 SD Memory Card lineup, along with the Panasonic SDR-S150 SD Video Camera due to be launched in August 2006, Panasonic is providing a stable solution for MPEG2 video recording.

Panasonic remains committed to playing a leading role in the development of both SD-enabled devices and SD Memory Cards. The company is planning to further upgrade speed performance as host devices compliant with the Speed Class specifications arrive on the market.


Product Name

SD Memory Card

SD Memory Card

SD Memory Card

SD Memory Card

Model No.





Memory Capacity*





Usable Capacity





MPEG2 recording time**
(704x480, SP mode, 30 fps)

6 min.

12 min.

25 min.

50 min.

Still images recordable**
(6Megapixels, 2880x2160, Fine mode)





Music data recording time**
(AAC, Standard mode, 96kbps)

5 hrs. 46 min.

11 hrs. 11 min.

22 hrs. 24 min.

45 hrs. 30 min.

Data Transfer Rate

Up to 5MB/s

Speed Class

Class 2

Number of pins

9 pins (Same as the current SD Memory Card)

Physical Specification

Version 1.01

Size (W x L x T mm)

24 x 32 x 2.1 mm (Same as the current SD Memory Card)


Approx. 2g

*Usable capacity will be less (MB means 1,048,576 bytes).
**The number of images and recording time may vary depending on the particular device.

About Panasonic
Best known by its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan , the company recorded consolidated net sales of US$81.44 billion for the year ended March 31, 2005. The company's shares are listed on the Tokyo, Osaka, Nagoya, New York (NYSE:MC), Euronext Amsterdam and Frankfurt stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/

(First posted on Thursday, June 8, 2006 at 17:01 EDT)

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