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Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Nikon updates Coolpix S4
(Thursday, August 24, 2006 - 02:00 EDT)

In the company's final digicam announcement of the day, Nikon has revealed an update to its existing Coolpix S4 model, in the form of the new Nikon Coolpix S10.

The popular Coolpix S4 was Nikon's first swivel-bodied digital camera model since the Coolpix SQ was launched way back in February 2003 (and the first to retain the styling cues of its original, extremely popular prosumer swivel-bodied models since the Coolpix 4500 in late May 2002). There have been imitators, but no company has been quite so successful (or synonymous) with the concept.

Inside the swivelling body of the Nikon S10 reside the core features of the original S4 model - a 10x optical zoom lens equivalent to 38 - 380mm on a 35mm camera, coupled with a 6 megapixel imager and 2.5" LCD display. Where the S4 had an ISO range of 50 - 400, the S10 boosts the maximum to ISO 800. Even more significantly, Nikon has adopted a sensor shift-type stabilization system for the Coolpix S10 - which should make it quite a bit easier to get a sharp exposure at the telephoto end of that powerful lens!

Other features of the Coolpix S10 include 15 beginner-friendly scene modes, plus a One-Touch Portrait button that combines Apical Ltd.'s "D-Lighting" exposure correction technology, Identix's face-priority AF, and an in-camera red-eye fix function, to easily capture the best possible portrait image. Nikon's Best Shot Selector mode which automatically chooses the sharpest from a series of images is also included.

The Nikon S10 saves images on Secure Digital cards, or in 16MB of internal memory. The camera includes USB and video output and comes bundled with Nikon's PictureProject software. Other features include a built-in flash strobe, movie recording at VGA resolution with sound, a macro mode that focuses to 1.6 inches, and seven white balance modes including a custom hold.

The Nikon Coolpix S10 ships in the USA from September 2006.

Nikon Coolpix S10
Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeSwivel
Model NumberS10
Dimensions4.4 x 2.9 x 1.6"
112.5 x 74.5 x 40.5mm
Weight220.0 g
7.7 oz
Image Capture
Sensor Type1/2.5" CCD
6.20 megapixels (total)
6.00 megapixels (effective)
Aspect Ratio4:3
Image Dimensions2816 x 2112 (5.9 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD2.5", 230,000 pixels
Lens TypeNikkor
10x optical zoom
Image StabilizationYes
Focal Length6.3 - 63.0mm (actual)
38 - 380mm (35mm equivalent)
Aperture Rangef/3.5 - ???
Focusing RangeNormal: 12" - infinity (30 cm - infinity)
Macro: 1.6" - infinity (4.0 cm - infinity)
ISO Sensitivity800 max.
White BalanceImage Sensor - Auto, Direct sunlight, Incandescent, Fluorescent, Cloudy, Flash, Custom, Manual
Internal FlashModes: Auto, Auto with Red-eye Reduction (In-Camera Red-Eye Fix), Off, Anytime flash, Slow sync
Range: [W]0.3-5.4m/ 11.8 in - 17.7 ft, [T] 1.0-5.4m/3.3 ft - 17.7 ft.
Scene ModesPortrait, Landscape, Sports, Night Portrait, Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close up, Museum, Fireworks Show, Copy, Back Light, Panorama Assist, Voice Recording
Digital Zoom4x
Time LapseYes
Recording MediumSD/MMC, Built-in
ComputerUSB 1.1
OtherDC input
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary EN-EL5
Product Bundle
Battery / ChargerProprietary EN-EL5 Lithium Ion rechargeable battery and charger
Flash Memory16.0MB built-in memory
Internal MicrophoneYes
Internal SpeakerYes
More Photos
Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Click for a bigger picture!
Nikon's Coolpix S10 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:

NEW NIKON COOLPIX S10 adds vibration reduction to a powerful 10X OPTICAL ZOOM for impressive Pictures from any angle

Nikon’s popular compact unique body design, enhanced image quality and picture sharing features makes the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts

MELVILLE, NY (August 24, 2006) — Nikon announced today the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5” LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The 10x powerful, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

“ Creativity is written all over this camera. This stylish camera with a 10x optical zoom, Vibration Reduction and Nikon’s expansive in-camera technology is a great camera to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager of Marketing COOLPIX­­­ for Nikon, Inc. “The COOLPIX S10 makes it easy to take great-looking pictures from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the images it captures. But even more impressive, the COOLPIX S10 features 6.0 effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens – making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design an incredible, bright 2.5-inch LCD allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion battery, can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing – just connect the camera straight to a PictBridge-compatible printer and print directly easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather round and watch Pictmotion shows together.

Simply select any favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to complement the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www.nikondigital.com.

*Without Battery or memory card
** Via PictureProject for Windows only.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.


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