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Norcent's logo. Click here to visit the Norcent website! Norcent: 10mpix digicam for under $200
(Wednesday, September 20, 2006 - 17:36 EDT)

San Dimas, CA-based consumer electronics company Norcent Technology Inc. has announced a new digital camera which looks to be the same design as a recent model from German camera brand Praktica.

While we're not quite sure who the original manufacturer is, the Norecent DC-1020 looks to be basically identical to the Praktica Luxmedia 10-X3 with the exception of the brandname and model number. The Norcent DC-1020 is a ten megapixel camera with a 2.8x optical zoom lens equivalent to 38 - 108mm on a 35mm camera, as well as a 2.4" LCD display. Likely to help keep price and complexity down, this LCD is the sole method of framing images, as the Norcent 1020 forgoes any form of optical viewfinder.

As you might expect from a camera aimed at slightly more advanced users, the DC-1020 supplements its automatic exposure mode with both aperture- and shutter-priority modes that let you unleash your creative side. ISO sensitivity choices include both automatic, and the ability to select an ISO rating from 50 to 200 manually - an unusually low limit that hints at the tradeoff in image noise required to extract 10 megapixel resolution from a tiny compact camera sensor. Exposures are determined with multi-pattern, center-weighted or spot metering, and shutter speeds range from 1/2000 to 8 seconds. White balance choices include automatic, five manual presets, and a manual white balance function. The Norcent DC1020 also includes a four mode internal flash, and can capture MPEG-4 movies at VGA or lower resolution. A two / ten second self-timer lets you get into your own pictures.

The DC1020 stores images on Secure Digital / MultiMedia cards, or 32MB of built-in memory. The camera also offers NTSC / PAL video and USB computer connectivity. Power comes from two AA batteries, either rechargeable or disposable. Available immediately, the Norcent DC-1020 is priced at $199.

Norcent DC-1020
Norcent's DC-1020 digital camera. Courtesy of Norcent, with modifications by Michael R. Tomkins.
Camera TypeCompact
Model NumberDC-1020
Dimensions3.5 x 2.4 x 1.3"
89.0 x 61.0 x 33.0mm
Weight136.0 g
4.8 oz
Planned Price$199.00
Planned Availability 2006
Image Capture
Sensor Type1/1.8" CCD
10.10 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
3264 x 2448 (8.0 megapixels)
2560 x 1920 (4.9 megapixels)
2048 x 1536 (3.1 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Lens Type 2.8x optical zoom
Focal Length7.9 - 22.7mm (actual)
Aperture Rangef/2.8 (W) / f/5.1 (T) - ???
Focusing RangeNormal: 33" - infinity (80 cm - infinity)
Macro: 2.0" - 33" (5 cm - 80 cm)
ISO SensitivityAuto, 50, 100, 200
Shutter Speed8 - 1/2000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesMulti, spot, center-weighted
Exposure Compensation+/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, daylight, cloudy, tungsten, fluorescent (H), fluorescent (L), Manual
Internal FlashModes: Auto, Red-eye reduction, Always on, Slow sync, Always off
Scene Modesportrait, landscape, sunset, sport, night scene, close up, text, backlight, kids, beach and snow, fireworks
Digital Zoom4x
Self TimerYes, 2 or 10 seconds
Movie FormatMPEG-4 without audio
640x480 and 320x240
Max. frame-rate: 25 frames per second
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 1.1
OtherDC In
Battery TypeDisposable or NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
Battery / Charger2 x AA disposable battery
Flash Memory32.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
More Photos
Norcent's DC-1020 digital camera. Courtesy of Norcent, with modifications by Michael R. Tomkins.

Original Source Press Release:


New Norcent Compact, Lightweight Camera Blends High Quality Photos with Unparalleled Value

San Dimas, Calif -- September 20, 2006 -- Norcent, a marketer of high-quality home entertainment and digital products, is pleased to add a new feature-rich DC-1020 digital camera to its digital imaging line up. The new camera is now available for purchase with an estimated street price of $199.

The DC-1020 shares many design innovations with its more expensive counterparts. It offers a large, scratch-resistant 2.4” LCD display and will capture high-resolution images up to 3648 X 2736. For crystal clear distance shots, a 3X optical zoom and 4X digital zoom are included.

“Our new DC-1020 camera provides the same stellar performance as our 5 and 8 Megapixel cameras, while providing exceptional consumer value,” stated Jennifer Long, CEO of Norcent. “It also offers an impressive range of features that enhance the user experience and improve the camera’s overall performance. Also, consumer’s on a budget will not have to compromise on the quality of their photographs and enlargements when using the new DC-1020.”

Discriminating photographers will also appreciate the ability to select from 14 still photo modes, burst feature and multiple focus settings. Built in flash with auto, forced, no flash, slow sync and red-eye reduction modes are included to make every picture a masterpiece regardless of the ambient light. To acquire the color accuracy and clarity needed for truly high quality photography, the new camera offers auto, daylight, cloudy, tungsten and fluorescent white balance settings.

Movie mode captures MPEG 4 video clips with resolutions of up to 640 X 480 and will playback in either NTSC or PAL formats with up to 30 seconds of wav audio that can be included with the video clips. Other features include a double self-timer and support for multiple languages.

The DC-1020 has 32MB of internal flash memory and is compatible with external flash storage media (SD and MMC memory cards). It arrives complete with user manual, camera bag, software CD, USB and AV cables for connection to a computer or TV set.

The Norcent DC-1020 ten megapixel digital camera will be available through the soon to be launched Norcent website e-store as well as leading online sites, and select retail outlets nationwide.

About Norcent
Norcent is a worldwide, award winning consumer electronics manufacturer dedicated to bringing the latest in high-tech digital technology to the mainstream consumer market. Norcent's ability to leverage the most competitive ISO certified manufacturing facilities allows it to provide cutting-edge digital products to consumers at the best overall value. For more information please visit www.norcent.net or send an email to [email protected]

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All products/services and trademarks mentioned in this release are the properties of their respective companies.
(c) 2006 Norcent Technology, Inc. All rights reserved.

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