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APPLE.GIF Pasini Reports: Apple Delivers Apple TV (UPDATED)
By Mike Pasini, The Imaging Resource
(Friday, March 23, 2007 - 17:48 EDT)

We think this is a pretty significant product for photographers. Check the Apple TV Pasini Report for ongoing updates.

Late yesterday, Apple stores began selling Apple TV, Apple's latest innovation. We tied our shoes, erased our memory card and stuffed our pipe with pipe dreams to set out in search of the mythological creature.



It was just as easy to find as we had heard. The store window was decorated with a silhouette of an appreciative audience watching an ad for the new box. "If it's on iTunes, it's on TV," the text above them read.

But finding the box inside the store took connections. We asked an idle fellow in a black mock turtleneck where the HD it was. "Oh, right here," he said, pointing behind the counter to the sales credenza with a small group of highly prized small packages. It was right to the left of the iPods.



We took a few pictures to prove we aren't making this up before a security guard informed us that photos were somehow frowned upon. Odd, we thought, considering this particular box attracted us simply because it promises to display our images on an HDTV. Still, we apologized gracefully and went on our way.

Not before, however, we had managed to acquire one of the boxes by quite unusual means (for a reviewer). But considering Apple's liberal return policy (minus a 10 percent restocking fee if we don't have a clue how to break the thing), how could we lose?

Well, we plan to tell you. Shortly. We'll update this story with a link to our report as soon as we get it out of the box and onto the network. Stay tuned!

2007-03-23 We have our first Pasini Report on the Apple TV, covering installation and syncing -- with a gallery of images, too.

2007-03-24 Today we've expanded our report to include our experience using Apple TV to run slide shows, adding some images to the report and another HTML gallery with captions.

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