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Fujifilm's FinePix F50fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fuji announces FinePix F50fd
(Thursday, July 26, 2007 - 00:00 EDT)

One of no less than five new digital cameras announced by Fujfilm today is the FinePix F50fd, an update that follows in the footsteps of the company's existing F10, F30, F31fd and F40fd models.

As compared to the most recent of the group - the FinePix F40fd - the newly unveiled Fujifilm F50fd has four more megapixels from the same image sensor size, yielding a total of 12 megapixels from its 1/1.6" SuperCCD HR image sensor. The Fuji F50fd also has a 2.7" LCD display and 25MB of built-in memory, up from a 2.5" display and 10MB in the previous model. There's also the useful addition of aperture-priority, shutter-priority and manual modes to help F50fd users unleash their creative side, and the longest shutter speed improved from three to eight seconds, while the higher-res imager has led to a boost in the digital zoom strength - now 8.2x. The F50fd also marks the debut for the latest generation of Fujifilm's face detection technology. "Face Detection 2.0" is capable of detecting faces at more extreme angles in a scene - for example, where your subject is looking away from the camera, or laying on their side. (The press release below has a nice diagram demonstrating the improvement). Two final changes of note are that the F50fd only offers 256-zone multi metering, with the center / spot metering of the F40fd absent from the spec sheet, and a new full-resolution sensitivity maximum of ISO 2000 equivalent, as compared to ISO 3200 in the F40fd. Higher sensitivity up to a maximum of ISO 6400 equivalent is possible in the F50fd, but only at reduced resolution.

The Fujifilm FinePix F50fd will ship from September, priced at around $300.

Fujifilm FinePix F50fd
Fujifilm's FinePix F50fd digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera TypeCompact
Model NumberF50fd
Dimensions3.6 x 2.3 x 0.9"
92.5 x 59.2 x 22.9mm
Weight155.0 g
5.4 oz
Planned Price$299.95
Planned Availability Sep 2007
Image Capture
Sensor Type 1/1.6" Fujifilm Super CCD HR
12.00 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions4000 x 3000 (12.0 megapixels)
4224 x 2816 (11.9 megapixels)
2848 x 2136 (6.1 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD2.7", 230,000 pixels
100% field of view
Lens TypeFujinon Zoom
3x optical zoom
Focal Length8.0 - 24.0mm (actual)
35 - 108mm (35mm equivalent)
Aperture Rangef/2.8 (wide) - f/5.1 (tele) - f/8.0
Focusing SystemArea, Multi, Center (Single or Continuous with face detection) with AF assist lamp
Manual Focus possible (0) steps
Focusing RangeNormal: 18" - infinity (45 cm - infinity)
Macro: 2.9" - 33" (7 cm - 80 cm)
ISO SensitivityAuto, 100, 200, 400, 800, 1600, 3200* (6 megapixel max.), 6400* (3 megapixel max.)
Shutter Speed8 - 1/2000 second
Exposure ModesAperture, Shutter, Manual
Metering ModesTTL 256-zones metering (Multi / Spot / Average)
White BalanceImage Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom, Manual
Internal FlashModes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction + Slow Synchro
Range: Wide-angle: approx. 0.6 - 4.4m; Telephoto: approx. 0.6 2.4m; Macro: approx. 0.3m 0.8m
Scene ModesNatural Light, Natural Light with Flash, Portrait , Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text
Digital Zoom8.2x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSmartMedia, xD Picture Card, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC In, IrSimple infrared
Battery TypeLithium Ion rechargeable
Battery Form FactorProprietary NP-50
Product Bundle
SoftwareFinePixViewer, ImageMixer VCD2 LE for FinePix
Battery / Charger1 x proprietary NP-50 Lithium Ion rechargeable battery and charger
Flash Memory25.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo

Original Source Press Release:

Fujifilm Announces 12 Megapixel Compact Powerhouse

FinePix F50fd Ups Ante With Dual Image Stabilization, Face Detection 2.0 Technology and ISO Levels Of Up To 6400

Valhalla, N.Y., July 26, 2007 – Digital photographers looking for a top-of-the line compact digital camera can now take advantage of the latest in Fujifilm’s F-Series digital cameras with the 12-Megapixel FinePix F50fd. Following a long line of award winning F-Series models, the FinePix F50fd, like the FinePix F31fd and F40fd before it, offers consumers a super-compact digital camera that takes beautiful shots with the most advanced features and technology available, so that missing great shots is not an option.

Combining a 12-MegaPixel, 7th Generation Super CCD with a 3.0x optical zoom and a 2.7” high-resolution 230,000 pixel wide angle view LCD, the FinePix F50fd is a compact powerhouse that incorporates all the features users have come to expect from Fujifilm’s more advanced digital cameras. With the addition of Dual Image Stabilization, Face Detection 2.0 Technology with Automatic Red Eye Removal function, and ISO settings of up to ISO 6400, the F50fd takes compact digital cameras to the next level, arming users with a host of new features and enabling them to take pictures never before possible.

Face Detection 2.0 – The Next Generation
Fujifilm’s proprietary Face Detection Technology also gets an upgrade in the F50fd with the arrival of Face Detection 2.0, featuring Automatic Red Eye Removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as 5/100’s of a second, correcting focus, exposure, and white balance automatically, regardless of where subjects are located within the frame. Face Detection 2.0 adds to this technology by being able to identify faces at much more extreme camera angles than before. No longer does the camera need a head-on shot to identify a face, because now even a profile will do – with up to 90° movement in either direction for profiles, and up to 135° for leaning or lying down in either direction, for a total range of 270°.

Additional improvements to Face Detection 2.0 include a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file.

Dual Image Stabilization
To ensure that users achieve even greater blur-free pictures, the FinePix F50fd adds to Fujifilm’s Picture Stabilization mode to create the improved Dual Image Stabilization mode. This combines a mechanically stabilized CCD sensor with high ISO sensitivities for Total Anti-Blur protection. The combination of these two different approaches reduces the “blur” effect from the photographer’s hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results.

Not much light? Not a Problem!
All too often, digital photographers run into problems when taking pictures in low-light or dimly-lit situations and have to rely on the flash which can lead to over-exposed and washed-out shots. The FinePix F50fd builds on the great strides previous Fujifilm digicams have made with low light photography and allows users to effortlessly capture the moment as their eye sees it, with tremendous clarity and low noise, using Fujifilm’s Real Photo technology. Thanks to the 7th generation FinePix Super CCD-HR chip and the RP Processor II, the Finepix F50fd can utilize ISO settings of up to ISO1600 at full resolution and an amazing ISO 6400 at reduced resolution1, capturing stunning images even in low light while preserving the natural color and clarity of the shot.

In addition to these advancements, the FinePix F50fd possesses a number of other impressive features:

  • Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimizes fine lines and small skin blemishes for smooth, natural looking portraits.
  • Dual Shot Mode: In this selectable mode, the FinePix F50fd quickly shoots two images in rapid succession -- one with the flash and one without – and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image.
  • i-Flash Intelligent Flash: i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix F50fd to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a “washed-out” effect. And with an automatic pop-up flash, it’s always ready when you need it.
  • Full Manual Photographic Control: Gives the user total control with manual adjustment options for settings on the camera (resolution, ISO, aperture, shutter speed, etc), and is desirable by the photo enthusiasts/advanced photographers.
  • GUI Micro Thumbnail: A new playback feature that allows for viewing an index print on the LCD.  The F50fd will show up to 100 images in micro form, then the control buttons are used to move over specific images and select them. This makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence.  So rather than using the left/right arrows to move through one image at a time, you can move up/down/left/right and then select the image you want to view. The back button takes you back to the thumbnail view in one step.  The micro view lets you get close to the image you want, and then scroll to find the specific picture.  As memory cards become larger, and devices become as much about sharing images as capturing them, this is a handy feature to enable the user to find specific images quicker.
  • IrSimpleTM: Infrared communication via IrSimpleTM technology for fast, easy wireless image transfer to a compatible device.
  • Special Scene and Blog Modes: The FinePix F50fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing. In the Blog mode, the FinePix F50fd copies and automatically reduces the size of copied images for easy posting to a blog, Web page or as an attachment to email for easy sharing with friends and family while maintaining the original file.
  • xD / SD / SD-HC Compatible slot: The FinePix F50fd features a “xD/SD Compatible slot” which accepts not only Fujifilm’s traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.
  • Battery Life: Long-life rechargeable Li-ion battery (up to 230 shots).

“Fujifilm continues to push the technology envelope with the latest in a long line of award winning F-Series digital cameras,” said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “With the introduction of Dual Image Stabilization, Face Detection 2.0, Automatic Red-Eye Removal, and even higher ISO levels, the FinePix F50fd provides users with a powerful compact digital camera that makes it easier than ever for any level photographer to get professional looking photographs.”

The FinePix F50fd will debut in September 2007 at a retail price of $299.95.

1ISO levels of 6400 are available at 3MP, or lower, resolution; ISO levels of 3200 are attainable at 6MP, or lower; and ISO levels of 1600 are attainable at full resolution.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.      


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