Partnership delivers educational resource featuring Nikon sponsored professional photographers

MELVILLE, N.Y. (August 22, 2007) - Nikon, known for its dedication to helping everyday people take better pictures, continues to raise the bar with the launch of the Nikon Digital Learning Center on Flickr (http://www.flickr.com/Nikon). Complementing an interactive educational site on Nikon's USA Web site, the launch of this new program on Flickr is revolutionary for a camera manufacturer. As an extension of Nikon School, this online resource provides Flickr members with tutorials, practical photography tips and advice from Nikon photo professionals to assist them in taking the photos they've always dreamed of capturing.

In addition, Nikon's targeted sponsorship program on Flickr helps connect avid photographers with others who share their interests and/or use the same camera via Nikon-sponsored Groups on Flickr. The Nikon D50 and D80 digital SLRs rank among the most popular cameras in the Flickr community, and over 50,000 Nikon enthusiasts worldwide are already active participants in the many Nikon Groups on Flickr.

Different from other photo education sites, Nikon's Digital Learning Center on Flickr offers live interaction with Nikon sponsored pros-including Rosanne Pennella, Cliff Mautner, and Nikon School instructors Reed Hoffman and Bill Durrence-who post images, interact with the community, explain the techniques used to achieve their end result, provide tips, and answer questions for those looking to improve their photography skills or just interact with other passionate Nikon photographers. The Nikon Digital Learning Center also includes information about understanding aperture, shutter speed, and composition, to specific genres like action, close-up, travel, landscapes, and portraits.

"This is a unique experience for both professional and leisure photographers to interact with and learn from the Nikon pros to increase their photography skills," said Anna Marie Bakker, director of communications at Nikon. "Not only does it provide our customers with an interactive learning experience that will help them take better, sharper pictures, but it's also available to anyone who is interested in photography. We are proud to further our partnership with Flickr by offering its members and anyone interested in photography, the chance to take great pictures."

"It's great to see the momentum that this innovative advertising program has already gained over a short period of time, as a result of providing useful community tools and information for Nikon photographers on Flickr," said Kakul Srivastava, director of product management at Flickr. "The Nikon Digital Learning Center and the many official Nikon Groups on Flickr highlight one of the things that Flickr does best - connecting people with shared photography interests to help them learn and grow from each other's experience."

The Nikon Digital Learning Center is the latest way Nikon is fulfilling its mission to provide the best quality products and support to all levels of photographic experience and provide new and innovative ways of bringing photography to consumers.

Visit http://www.flickr.com/Nikon for more information.

About Nikon
Nikon, At the Heart of the Image. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About Flickr
Flickr is one of the world's leading online photo sharing communities where people explore, find, manage and share pictures of life's daily moments with friends, family and the world. With approximately 30 million worldwide visitors each month (Comscore, June 2007) and over one billion photos stored, Flickr serves as the 'eyes of the world' and has revolutionized the sharing and discovery of what people see and experience through photos. Flickr was founded by Stewart Butterfield and Caterina Fake in February 2004 and acquired by Yahoo! in March 2005. To share and explore the world's photos, visit www.flickr.com.

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