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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Enhanced and Expanded XIAS™ Digital Photo Frame Product Line to Launch at PMA Show

Retailers Can Customize Product Features and Designer Frame Choices from 15 Options

Las Vegas, NV - PMA Booth# G-251 -- January 29, 2008 -- XIAS (pronounced: kí-as) announces an expanded offering of its popular 8-inch digital photo frames and introduces new dynamic 10-inch digital photo frames. XIAS is also pleased to introduce WiFi capability and user-friendly Touch Screen technology in two of the new models. Expanded style choices for all models include multiple wood colors and finishes and a subtle contemporary pattern in five designer colors.

"Due to strong demand for the initial XIAS™ Digital Photo Frame products, we expanded the line to give retailers more feature set options and designer styles to fit their particular clientele. The original four model line has grown to 15 SKU's. The expanded selection allows consumers multiple feature and design choices to match any lifestyle and accent any home decor while providing excellent value," stated Rick Stans, Executive Vice President, Sales and Marketing of Norcent, an authorized licensee of XIAS™products.

The 10-inch Photo Frames: 6 Different SKU's
The Wi-Fi capable Model 1003 is for discerning customers that want a user friendly, touch screen display so they can easily select their ideal combination of photo slideshow, MP3 audio or video playback options. The Model 1000 is the best 10" value and is designed exclusively for photo viewing, featuring a variety of compelling photo playback modes common to both product models. The 1000 and 1003 are each available in 3 distinctive frame options.

Both the 1003 and the 1000 models offer a remote controlled, 10-inch digital TFT Active Matrix LCD with on-screen display in a 16:9 aspect ratio with a screen resolution of 1024 X 600. Each unit can display up to 12 photos at a time and has two memory card slots. Playback modes include: full screen or thumbnail browse, slideshow and zoom in and out.

The Eight-inch Photo Frame Series: 9 Different SKU's
Three feature-rich panel combinations highlight three frame options giving retailers a choice of 9 SKU's that will accent any home décor. Model 803 is Wi-Fi capable and features a bright, user-friendly, touch screen display. Users can choose from MP3 audio, photo or video playback options. Model 801 offers users a selection of audio MP3, photo or video playback via an intuitive remote control. The Model 800 features a variety of vibrant photo playback modes common to all 800 series product models.

All 800 Series products offer a remote controlled, eight-inch digital TFT Active Matrix LCD with on-screen display in a 4:3 aspect ratio with a vivid screen resolution of 800 X 600. Each unit can display up to 12 photos at a time and has two memory card slots. Playback modes include: full screen or thumbnail browse, slideshow and zoom in and out.

Pricing and Availability
The 10-inch Photo Frames will be available by May 2008. The 1003 models will feature a competitive $249.99 estimated street price. 1000 series models will be priced at an attractive $199.99 estimated street price.

All the 800 Series frames will also be offered in the three contemporary styles. The 800, 801 and 803 series models will be available between March and May 2008, and will be offered at $129.99, $159.99 and $199.99 estimated street prices respectively. The popular 801 is currently available at select retailers nationwide.

XIAS™ Digital Products from Norcent
XIAS (pronounced: kí-as) brings style, enhanced features and value to consumers looking for upscale portable digital products and new ways to acquire their digital content. The stylish Norcent Technology, Inc. licensed line-up of XIAS™ products includes digital cameras, digital photo frames, MP3 Players with video playback capability and USB storage. All XIAS™ products are exclusively designed by an award-winning international product design firm.

For the complete retailer product matrix please visit: http://www.antarra.com/xias/downloads/digital_frame_presentation.pdf

For more press information please visit http://www.antarra.com/xias/

Norcent's XIAS PF-1003 digital photo frame. Courtesy of Norcent, with modifications by Michael R. Tomkins. Click for a bigger picture!

(First posted on Wednesday, January 30, 2008 at 14:50 EST)

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