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HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. HP: 30-bit LCD display targets color-critical uses
(Wednesday, June 18, 2008 - 22:04 EDT)

IT giant Hewlett Packard Co. has announced a new LCD display (developed as part of an ongoing collaboration with DreamWorks Animation SKG Inc.) that offers a rather mighty specification.

The HP DreamColor LP2480zx Professional Display is based around a 24" in-plane switching anti-glare / anti-static LCD panel with a native resolution of 1,920 x 1,200 pixels and an RGB LED backlight. With a 30-bit design throughout the video processing pipeline, the HP LP2480zx can output over one billion different colors, including the entire Adobe RGB and sRGB color spaces. The native gamut of the display is ~133% NTSC, and it ships with six preset color spaces plus one user-programmable space. A typical contrast ratio of 1000:1 is offered, with an impressive black luminance of 0.05cd/m2 at minimum white level. The DreamColor LP2480zx has a 12 millisecond full-cycle (black to white to black) response time, and a viewing angle of 178 degrees at 10:1 contrast ratio or better.

A wide array of connectivity options are on offer including DVI-I, DisplayPort 1.1, HDMI 1.3, YPbPr Component, S-Video and Composite, along with a built-in powered 4-port USB 2.0 hub. An included LCD display stand provides the ability to pivot 90 degrees from landscape to portrait orientation, as well as -5 to +35 degrees of tilt, 45 degrees of swivel in either direction, and just a touch under 4 inches of height adjustment. With a rated backlight life of 50,000 hours, the HP LP2480zx draws a maximum of 90 watts, and HP rates power consumption in sRGB mode with no devices attached to the USB hub at just 42 watts.

List pricing is set at US$3,500 - a sizeable dent in the wallet, but perhaps not unduly so given the specification. For the North American market, calibration and energy-saving software plus an array of cables are included in the price, and optional extras include a color calibration device, LCD hood, detacheable dual-speaker bar and steel / kevlar security lock system. North American owners will receive a 3-year on-site parts and labor warranty with 90-day toll free technical support.

Detailed specifications on the HP DreamColor LP2480zx Professional Display plus the official press release and an array of product photos can be found below, courtesy of Hewlett Packard.

HP DreamColor LP2480zx
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
Type IPS 24-in (60.96-cm) wide-aspect screen
Viewable Image Area (diagonal) 24 in (60.96 cm) wide-aspect screen
Screen Opening (W x H) 20.54 x 12.80 in (52.16 x 32.52 cm)
Viewing Angle (typical)1 178 degrees (to CR of 10:1 min.)
Maximum White Luminance1 250 cd/m2 (typ.)
Minimum White Luminance 40 cd/m2 (typ.)
Black Luminance 0.05 cd/m2 (typ. black level at minimum white level)
Contrast Ratio (typical)1 1000:1
Response Rate (typical)1,2 12 ms (rise+fall, full black-to-white-to-black); 6 ms (gray to gray)
Pixel Pitch 0.270 mm
Backlight Life (to half brightness) 50K hours
Backlight Type RGB LEDs
Gamma / Tone Response Programmable from "gamma" value of 1.0 to 3.0.
Color Gamut Native gamut approx. 133% NTSC (in CIE 1976 u'v' space)
Adobe RGB Coverage 100%
sRGB Coverage 100%
Display Colors Over 1 billion colors in native mode
Lookup Table 12 bits per entry, 1024 entries per table.
Internal Processing Min. 10 bits / color throughout video processing pipeline.
Bezel Width 0.71 in (1.8 cm)
On Screen Display (OSD) & Controls
Buttons or Switches Function Select, Input Select / Exit OSD, Plus (+), Minus (-), Menu/Select, Power OSD
Languages Chinese (simplified), Dutch, English, Spanish, French, Italian, Japanese
OSD Functions (partial list) Color Space, Brightness, Color Temp, Reset to Factory Cal., Reset to Last, Black Level, Overdrive, Custom Scaling, Crop (L-C-R), PIP Control, Auto Adjust, H Position, V Position, Clock, Clock Phase, Hue, Saturation, Language, Intuitive OSD supporting key features of monitor
Signal Interface / Performance
Horizontal Frequency 24 - 80 kHz
Vertical Frequency 47 - 61 Hz. No internal frame rate conversion at 48, 50, and 59.94/60 Hz
Native Resolution 1920 x 1200 pixels
Preset Graphic Timing Modes (non-interlaced) (Per VESA DMT or CVT standards unless otherwise noted) 640 x 480 @ 60 Hz and 75 Hz
720 x 400 @ 70 Hz
800 x 600 @ 60 Hz
1024 x 768 @ 60 Hz
1152 x 720 @ 60 Hz
1280 x 768 @ 60 Hz
1280 x 900 @ 60 Hz
1280 x 1024 @ 60 Hz
1600 x 1000 @ 60 Hz
1600 x 1200 @ 60 Hz
1680 x 1050 @ 60 Hz
1920 x 1080 @ 60 Hz
1920 x 1200 @ 24 Hz; 48 Hz, and @ 60 Hz (CVT and CVT-R timings)
2048 x 1080 @ 48 Hz and 60 Hz
2048 x 1200 @ 48 Hz and 60 Hz
SDTV/HDTV Timing Modes (per CEA standards unless otherwise noted) 720 x 480 @ 60 Hz (interlaced)
720 x 480 @ 60 Hz (progressive)
720 x 576 @ 50 Hz (interlaced)
720 x 576 @ 50 Hz (progressive)
1280 x 720 @ 50 Hz (progressive)
1280 x 720 @ 60 Hz (progressive)
1920 x 1080 @ 50 Hz (interlaced)
1920 x 1080 @ 60 Hz (interlaced)
1920 x 1080 @ 50 Hz (progressive)
1920 x 1080 @ 60 Hz (progressive)
Maximum Pixel Clock Speed 200 MHz on DVI-I (analog), HDMI, and DisplayPort inputs; 165 MHz max on DVI-I digital inputs.
User Programmable Timing Modes 20 additional user-programmable timings may be stored.
Color Space Presets 7 color space presets; 1 user-programmable plus six factory programmed: sRGB, Rec. 709, Rec. 601, Adobe® RGB, DCI-P3 emulation (97%), full gamut3
Anti-Glare Yes
Anti-Static Yes
Default Color Temperature 6500K
Video and Other Inputs
Video Inputs Provided DVI-I (2), DisplayPort 1.1, HDMI 1.3, Component (YPbPr), S-Video, Composite
Self Powered USB 2.0 Hub 1 upstream, 4 downstream USB 2.0 ports.
Analog Input Signal Std. VESA VSIS (0.7V black-to-white, nom.) on DVI-I inputs.
Analog Input Impedance 75 ohms, all analog inputs
Sync Input TTL (analog input section of DVI-I inputs)
Cables 1 VGA to DVI-I, 1 DVI-D to DVI-I, 1 DisplayPort, 1 HDMI, 1 USB
Video Cable Length 6.6 ft (2.0 m) (all)
AC Line Voltage 100 - 240 VAC
Frequency 50/60 Hz
Typical Power Consumption 42 W (120 VAC, no USB devices connected, and sRGB Color Space preset).
Maximum 90 W
Power Saving 10 W in "sleep" mode; 3W in "off" mode
Power Cable Length 6.2 ft (1.9 m)
Dimensions (H x W x D) - Unpacked 16.7 to 20.67 x 22.24 x 10 in
(42.5 to 52.5 x 56.5 x 25.4 cm)
Dimensions (H x W x D) - Unpacked w/o stand (head only) 14.76 x 22.24 x 3.86 in (37.5 x 56.5 x 9.8 cm)
Dimensions (H x W x D) - Packaged 18.43 x 26.85 x 14.6 in (46.8 x 68.2 x 37.1 cm)
Weight - Unpacked 27.5 lb (12.5 kg)
Weight - Unpacked w/o stand (head only) 18.7 lb (8.5 kg)
Weight - Packaged 33 lbs (15 kg)
Tilt Range –5 to +35 degrees
Swivel Range –45 to +45 degrees
Height Adjustable 3.94 in (10.0 cm) range
Pivot Rotation Yes, 90 degrees
Options Optional glare-reduction hood available.
Temperature – Operating 41° to 95° F (5 to 35° C)
Temperature – Non-operating –4° to 140° F (–20 to +60° C)
Humidity – Operating 20 to 80%, non-condensing
Humidity – Non-operating 5 to 95% (38.7 deg. C max. wet-bulb temperature)
Altitude – Operating 0 to 12,000 ft (3650 m)
Altitude – Non-operating 0 to 40,000 ft (12,000 m
Accessories Included 1 VGA to DVI-I, 1 DVI-D to DVI-I, 1 DisplayPort, 1 HDMI, 1 USB, 1 Power cable, Software and documentation CD that includes HP Display Assistant software, monitor driver, software, and product documentation
Software HP Display Assistant is a software utility that allows monitor adjustment, color calibration, and security/asset management using the Display Data Channel Command Interface (DDC/CI) protocol of the connected desktop PC.
HP Display LiteSaver feature allows you to schedule Sleep mode at preset times to help protect the monitor against image retention, drastically lower power consumption and energy costs, and extend the lifespan of the monitor.
User Guide Languages English, Arabic, Bahasa Indonesian, S. Chinese, T. Chinese, Czech, Danish, Dutch, Finnish, French, German, Greek, Korean, Italian, Japanese, Norwegian, Polish, Brazilian Portuguese, Russian, Slovenian, LA Spanish, Swedish, Turkish
Warranty Languages English, French, Spanish, Brazilian Portuguese, Danish, Dutch, Finnish, German, Italian, Norwegian, Swedish, Turkish, Bahasa, Korean, S. Chinese, and T Chinese.
Color Carbonite / silver
VESA External Mounting Yes (Standard 4 hole pattern, 100 mm)
Security Lock-Ready Yes
HP LCD Speaker Bar - Part number: EE418AA Powered directly by the monitor or PC, the Speaker Bar seamlessly attaches to the monitor's lower bezel to bring full audio support to the monitor.
Features include dual speakers with full sound range and an external jack for headphones. Sold separately.
HP Security Lock - Part number PC766A Combines aircraft-grade steel and Kevlar fiber to securely lock down your monitor and help prevent theft.
HP DreamColor Advanced Profiling Solution - Part number KZ300AA LCD monitor option designed for those professional users who require the precision color accuracy in their work output; quickly and accurately allows the user to calibrate his monitor front of screen setting to prevent any drift of critical monitor color or whitepoint settings.
HP LCD-Hood Kit—Part number KZ301AA Monitor option designed for critical use applications where shielding from contrasting open back light sources are required; enables an improved visible monitor resolution by providing a darkened fore space from which to view the monitor's panel.
Certification and Compliance
TCO'99, ISO 13406-2 VDT Guidelines Approval, CISPR Requirements, VCCI Approvals, MIC (Korean) Requirements, CSA, Australian ACA Approval, "GS" Mark, TUV Approvals, CE Marking, FCC Approval, Microsoft® Windows® Certification (Microsoft® Windows® 98, Microsoft Windows 2000, Microsoft Windows XP, and Windows Vista® Premium)
Compatible with platforms using the VESA standard video modes. Recommended for use with HP products.
Service and Warranty
Three years parts, labor, and on-site service. 24-hour, 90-day, toll-free technical support. Replacement options may include second business day on-site service, or next business day direct replacement, at HP's sole discretion.4 With direct replacement, HP will ship a replacement display product directly to you. Using the prepaid shipping labels provided, return your failed display to HP in the same packaging as the replacement. Certain restrictions and exclusions apply. For details see your product warranty or contact HP Customer Support.
More Photos
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
HP's DreamColor LP2480zx LCD display. Courtesy of HP, with modifications by Michael R. Tomkins. Click for a bigger picture!
  1. All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower.
  2. OSD OverDrive (in the Image Control menu) control set to Enabled.
  3. Programming color space presets requires use of optional calibration accessory and software
  4. Service levels and response times for HP Care Packs may vary depending on your geographic location. Restrictions and limitations apply. For details, visit: www.hp.com/go/carepack.

Original Source Press Release:

HP Introduces World’s First Affordable Color-critical Display

BERLIN, June 10, 2008 - HP today introduced its new color-critical computer professional display, available for less than a quarter of the cost of competing offerings.

The HP DreamColor Display features a new liquid crystal display (LCD) that provides a range of more than 1 billion colors in a 30-bit, LED-backlit display. The display is now shipping worldwide for a U.S. list price of $3,499.(1)

The display is the result of an unprecedented technology collaboration with DreamWorks Animation SKG Inc. (NYSE: DWA) and addresses an increasingly critical need for affordable and consistent color accuracy in the animation, game development, film/video post, broadcast, product design and graphic arts categories.

The HP DreamColor display is expected to disrupt the economics of color management, making it possible, for the first time, to have a color-critical LCD display on every desk to make color checks, redesigns and multiple proofs a thing of the past.

“With the new DreamColor display, HP has broken through barriers that have existed in display technology for the past decade,” said Ed Leonard, chief technology officer, DreamWorks Animation. “The new DreamColor display packs a list of significant advances into one amazingly powerful display, enabling an unprecedented level of color management and fidelity in our production process. It’s a digital filmmaker’s dream.”

Designed for professionals for whom accurate color management is essential and consumers who seek to use only the best in technology innovations, the HP DreamColor display achieves more than 64 times the colors available on mainstream LCDs. Reds, blues and greens are visibly deeper, blacks are four times darker and whites are adjustable.

The DreamColor display is designed to match the requirements of professional industry standards and includes one-button access to seven pre-sets covering all the important color space standards. The display also includes a night vision interface for darkroom working conditions.

“Until now, accurate and standout color has been out of reach for the majority of digital content creators,” said Jun Kim, vice president and general manager, Displays, Personal Systems Group, HP. “Our DreamColor display advances color accuracy for the world’s storytellers – our most demanding of customers of performance technologies.”

The new HP DreamColor display includes the HP DreamColor engine software, which manages the display to deliver reliable, accurate, easy color, every time, and the DreamColor calibration kit for precision calibration.

The HP DreamColor LP2480xz is the first display to be introduced under the HP DreamColor Technology initiative, a two-year technology collaboration between HP and DreamWorks Animation that aims to deliver accurate color that remains consistent from application to application, device to device, and medium to medium. HP introduced the first printers built on the DreamColor engine in March 2007.

The DreamColor display was announced at the HP Connecting Your World event in Berlin. More information about the display and other products announced at the event is available in an online press kit at www.hp.com/go/connectingyourworld2008.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) Estimated U.S. list price. Actual price may vary.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2008 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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