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Fujifilm's A150 digital camera. Photo provided by Fujifilm USA Inc. Fuji announces FinePix A150
(Wednesday, February 4, 2009 - 00:09 EST)

Fujifilm has today announced its latest A-series digital camera, the Fujifilm FinePix A150.

Based around a ten megapixel image sensor and a Fujinon-branded 3x optical zoom lens the Fuji A150 eschews true mechanical image stabilization, instead offering only the ability to freeze action by raising ISO sensitivity to achieve faster shutter speeds. Images are framed and reviewed on a 3.0" LCD display. Although the Fuji FinePix A150 is clearly designed with affordability in mind - it still includes face detection linked to both autofocus and autoexposure systems, and also used for post-exposure red-eye removal. The Fuji A150's images are stored on SD memory cards, and power comes courtesy of two standard AA batteries.

The Fujifilm A150 ships in the North American market from February 2009, priced at US$130. For more details, read our Fuji A150 preview.

Fujifilm A150
Fujifilm's A150 digital camera. Photo provided by Fujifilm USA Inc. Click here for a bigger picture!
Camera TypeUltra Compact
Model NumberA150
Dimensions3.6 x 2.4 x 0.9"
91.5 x 60.5 x 21.7mm
Weight130.0 g
4.5 oz
Planned Price$129.95
Planned Availability 2009
Image Capture
Sensor Type1/2.3" CCD
10.00 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
LCD3.0", 230,000 pixels
Lens TypeFujinon
3x optical zoom
Image StabilizationNo
Focal Length6.3 - 18.9mm (actual)
36 - 107mm (35mm equivalent)
Aperture Rangef/3.1 - f/7.8 (wide); f/5.6 - f/14.1 (tele)
Focusing SystemContrast-Detection: Center AF w/ face detection
Focusing RangeNormal: 16" - infinity (40 cm - infinity)
Macro: 4.1" - 33" (10 cm - 80 cm)
ISO SensitivityAuto, 100, 200, 400, 800, 1600
Shutter Speed8 - 1/2000 second
Exposure ModesProgram
Metering Modes256-zone multi
White BalanceImage Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm white), Fluorescent light (Cool white), Incandes cent light
Internal FlashModes: Auto, Forced, Suppressed, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction Forced, Red-eye Reduction & Slow Synch
Range: Auto ISO: Wide approx. 0.5m / 1.6ft to 3.5 m /10.5ft; Telephoto : approx. 0.5m/1.6ft to 2.0m/5.9 ft
Scene ModesPortrait, , Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Museum, Party, Flower, Text ,baby, Anti-blur, Natural light
Digital ZoomUp to 5.7x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Recording MediumSD/MMC, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (Exif v2.2)
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
Battery TypeAlkaine disposables; NiMH rechargeables
Battery Form Factor2 x AA
Product Bundle
Battery / Charger2 x AA Alkaine disposables battery
Flash Memory20.0MB built-in memory
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
More Photos
Fujifilm's A150 digital camera. Photo provided by Fujifilm USA Inc. Click here for a bigger picture!
Fujifilm's A150 digital camera. Photo provided by Fujifilm USA Inc. Click here for a bigger picture!
Fujifilm's A150 digital camera. Photo provided by Fujifilm USA Inc. Click here for a bigger picture!

Original Source Press Release:

Fujifilm Offers Advanced Features On Entry-Level A150 Digital Camera

 Slim, AA battery powered Digital Still Camera Shines with 10-MP, 3x Optical Zoom and 3.0” LCD

Valhalla, N.Y., February 4, 2009 – FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera.  Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon. The A150 also offers Picture Stabilization that chooses the correct light sensitivity and compatible shutter speed, producing the highest quality digital pictures without blur and noise.

Face Detection Technology
The A150 also utilizes Fujifilm’s acclaimed Face Detection Technology that identifies and prioritizes up to 6 faces in a framed scene and then adjusts the focus and exposure accordingly to ensure the sharpness and clarity of human subjects in the picture, regardless of background. After the shot is captured, the A150 instantly checks each detected face for red eye, and if found, corrects it automatically in the camera, avoiding the process of editing later.

Other noteworthy features found on the A150 include:

  • Movie Mode:  Captures movies with sound at 30 frames per second.

  • New Design and Slim Body:  Very slim 21.7mm body and sleek casing allows for portability and photography on-the-go.

  • Internal Memory:  When the SD memory card (sold separately) is filled with images, users have extra internal storage space approx. 20MB on each camera to capture additional pictures.

  • AA Battery:  Using AA batteries is often most convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture-taking and the ease of battery replacement.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new A150 combines this in a highly portable form factor making it easier than ever to ensure that you never miss a shot and the convenience of AA battery power.”

The A150 will debut in February 2009 with a retail price of $129.95.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About Fujifilm U.S.A., Inc.
FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

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