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X-Rite's logo. Click here to visit the X-Rite website! X-Rite announces ColorChecker Passport
(Wednesday, September 16, 2009 - 23:18 EDT)

X-Rite has announced its latest ColorChecker profiling product, the ColorChecker Passport.

The Passport consists of a rugged plastic case which contains three targets - X-Rite's ColorChecker White Balance, ColorChecker Classic and ColorChecker Creative Enhancement targets. The case not only shields the targets from the effects of UV light and the elements, but also serves as a stand to help position the targets in a scene. A lanyard is included to keep the ColorChecker Passport close to hand, and to assist in positioning of targets. A bundled CD includes both Mac and Windows versions of X-Rite's standalone ColorChecker Passport Desktop application, and a Lightroom plugin version of ColorChecker Passport - both of which allow creation of DNG profiles for use in an Adobe RAW processing workflow.

The ColorChecker Passport kit is available immediately, priced at around $100. For more details, read the press release below.

Several X-Rite ColorChecker Passports shown along with the bundled software CD. Photo provided by X-Rite. Click for a bigger picture!

Several X-Rite ColorChecker Passports shown along with the bundled software CD.
Photo provided by X-Rite.

Original Source Press Release:

X-Rite Introduces ColorChecker Passport Into Digital Photography Raw Workflows – from Capture to Edit

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--X-Rite (NASDAQ: XRIT), Incorporated–the world leader in color management and measurement technologies (www.xrite.com) announces ColorChecker Passport (www.xritephoto.com), an all-new solution for digital photographers working in a Raw workflow to quickly and easily capture accurate color, instantly enhance portraits and landscapes, and maintain color control from capture to edit. For more info: www.cjcstrategists.com/resources/xrite/X-Rite_Passport_Press_Brief.pdf

“We developed Passport for photographers in a digital workflow, those working in Raw but also JPEG shooters as an all-in-one ‘capture to edit’ solution for color control and creativity. It’s a powerful solution that becomes even more powerful when combined with Adobe Imaging Solutions, for DNG profile creation and also to ensure accurate color, image to image and camera to camera, and a new easy level of creativity with one-click enhancement capabilities,” states X-Rite Senior VP of Sales and Marketing Iris Mangelschots.

ColorChecker Passport includes:

  • White Balance Target–a newly formulated neutral reference point to eliminate color casts, and improve camera display previews for more reliable histograms as well as speed up post-production editing.

  • Classic Target–provides the industry standard in color referencing for specific color evaluation, plus DNG profile creation for predictable and repeatable results from image to image and camera to camera.

  • Creative Enhancement Target–offers fast, one-click creative enhancements and a visual reference for judging, controlling and editing images for shadow details, highlight clipping or color shifts.

  • Camera Calibration Software–offers quick and easy custom DNG profiles for Adobe Imaging solutions.

  • Protective Case–is rugged, fits a camera bag or pocket, and self-stands in multiple positions; included lanyard for additional scene placement convenience.

“With ColorChecker Passport, you can expect much faster image processing time, improved quality control, all in a cool little package that you can take anywhere,” Mangelschots confirms.

To download a video of ColorChecker Passport hosted by Seth Resnick, visit www.xritephoto.com.

About X-Rite
(NASDAQ: XRIT) X-Rite is the global leader in color science and technology. The company, which includes color industry leader PANTONE Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. (www.xrite.com)

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