JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations announces the availability of the 2009 PMA U.S. Consumer Photo Buying Report, providing retailers and photo labs with an overview of the photo industry. The report is designed to aid firms in business planning.

The new 2009 PMA U.S. Consumer Photo Buying Report is the best resource for the marketing, public relations, and research departments of firms operating in the photo industry. The report presents trends in adoption of products and consumer behavior, and it is based on a survey mailed to a national balanced panel of households every January. In 2009, 7,637 households responded to questions on:

• Purchasing New Cameras and Camcorders

• Digital Camera Ownership, Purchasing, and Use

• Digital Image Printing and Storage

• Custom Items

• Memory Cards

• Photo-Quality Printers

• Camera Phones

Digital camera penetration in the United States reached 73 percent in 2008. Sixty-one percent of digital camera owners made paper prints from their digital images. Thirty-three percent of U.S. households made or ordered photo publishing products in 2008. Camera phones were present in 58 percent of U.S. households in 2008, more than doubling since 2005.

Available from the marketing research area of the PMA website (www.pmai.org), the basic report is free to PMA members. Nonmembers may buy the report for $299. Media members can contact PMA for a copy of the report.

About PMA - The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to its members in 100-plus countries is part of an 84-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.