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Cranberry's logo. Click here to visit the Cranberry website! Cranberry markets Millenniata M-ARC discs
(Thursday, November 5, 2009 - 13:36 EST)

Last July, we told readers about the M-ARC 'Millennial Archive Disc', claimed by its creator to be an archival medium with a lifetime that is measured in the centuries, yet still backwards-compatible with most standard DVD drives

Today, a press release crossed our desk from Ferndale, WA-based Humanicity LLC, detailing market availability of the M-ARC disc under a new name. Humanicity has apparently signed a deal to become the exclusive licensee of Millenniata's technology for the home and small business markets. The M-ARC disc is now available through the company's website under the Cranberry DiamonDisc brandname, and is still being described as offering a lifetime in the "centuries". The pricing matches the claims, with each 4.7GB DiamonDisc retailing for around $35 when purchased singly, or $30 apiece when two or more discs are purchased together. Since the discs can't be burned with a regular DVD drive, Humanicity is providing two options. Either the company can burn discs on customers' behalf, or the Cranberry Disc Writer drive can be purchased - but only in a bulk pack with 150 DiamonDiscs. That brings the pricetag to around $5000 - effectively bringing the cost of the drive itself in at around $500.

More details can be found on the Cranberry website, and our previous coverage of the M-ARC disc.

Original Source Press Release:

New DVD Discs 'Etch' Digital Photos and Movies Using High Tech Stone to Preserve Them for Centuries

Misled consumers have been backing up important family memories on DVDs to keep them safe. Now, after just a few years, instead of reliving memories, file errors and unreadable discs are being discovered. Fortunately, there is time for many of these files to be rescued and transferred to the only permanent storage for digital files.

Ferndale, WA (PRWEB) November 5, 2009 -- While recordable DVDs are unreliable and unpredictable, often failing in as few as two years, a new 1,000 year DVD made of high tech, diamond-hard stone promises to preserve irreplaceable digital files for the ages.

The Cranberry DiamonDisc™, now available to consumers for less than $30 each, was designed by a team of talented scientists to store digital photos, movies, music, documents, and ledgers for 1,000 years or more.

Unlike conventional recordable DVDs and CDs, the Cranberry DiamonDisc has no adhesive layers, dye layer or reflective layer to deteriorate - thereby avoiding the "data rot" that quickly corrodes all recordable DVDs. The transparent Cranberry DiamonDisc can withstand prolonged temperatures extending up to 176 degrees Fahrenheit as well as UV rays that would destroy conventional DVD disks.

Both the National Archives and the Library of Congress have alerted consumers that they shouldn't rely on home-burned DVDs to last much beyond two to five years. "Storage media such as compact discs and DVDs that were thought to last don't - they often fail within a few years," cautions the Library of Congress.

David McInnis, devoted father of four and founder of Cranberry DiamonDisc recalls that he was shocked when he first learned that all of his family's treasured digital memories were at immediate risk.

"Kids grow up so fast and most parents are completely unaware that their precious digital memories fade just as fast if not faster," says McInnis, an avid family photographer. In 2005, McInnis began the quest for a permanent solution. As he discovered, even the best made, most-expensive consumer DVDs won't preserve treasured memories for any serious length of time.

McInnis ultimately found the answer to the maladies of the digital DVD age in the low-tech Stone Age. Indeed, a dedicated group of professors at Brigham Young University developed and tested the "stone-carved" technology that McInnis licensed and is now available exclusively to consumers as the Cranberry DiamonDisc.

"The Cranberry DiamonDisc is playable on most regular DVD drives today and will last as far into the future as we can imagine," McInnis says. "Who wouldn't want to preserve their family or business legacy for generations to come?"

Beyond its obvious appeal to those wishing to permanently preserve irreplaceable family memories, Cranberry DiamonDisc technology is a long-overdue solution for professionals, companies, non-profits and government offices that require reliable digital archiving. In addition to offering the Cranberry DiamonDisc 1,000-Year Data Storage Solution on a diamond-hard physical disk, Cranberry DiamonDisc also makes available a replacement program should the physical disk ever be lost.

For full details about the revolutionary technology behind the Cranberry DiamonDisc™ and easy ordering instructions, visit the company's web site at www.cranberry.com.


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