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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Acme Made's logo. Click here to visit the Acme Made website! PRESS RELEASE: The Lunch Box: style on the go


A uniquely chic, ‘trend-forward’ design in a highly protective DSLR-style bag

The Lunch Box is a chic camera case specifically created to protect most entry-level DSLR kits from Nikon, Canon, Sony and more. Its fun profile and clean shape have inspired its name. Plenty of pockets and a super-soft tricot lining keep your camera and a few essentials well protected and quickly accessible – all while looking great, too.

The Lunch Box is designed to combine contemporary styling with the highquality, protective padding and materials that are a hallmark of Acme Made products. Designed with a hidden zippered top opening for quick access to camera gear and extra security while on the move, a fully padded interior, hidden accessory pockets and an adjustable shoulder strap round out the mix of practical, easy-to-use features.

The Lunch Box is available in Wet White Antik and Wet Black Antik (pronounced “an-teek”) styling which, along with a unique wet-look exterior and rich, super-soft tricot lining in deep purple, makes it stand out in the crowd of protective cases. This bag is a perfect choice for style-conscious women who are DSLR users, combining style, functionality and value.

Acme Made's Lunch Box camera case in 'Wet Black Antik' finish. Photo provided by Maxwell International Australia. Click for a bigger picture!

Acme Made's Lunch Box camera case in 'Wet Black Antik' finish.
Photo provided by Maxwell International Australia

Features & benefits

  • Acme Made’s unique Antik (“an-teek”) styling
    Eye-catching, must-have ‘trend-forward’ design
  • Unique materials
    High-quality polyurethane (100% PVC-free); soft, durable, no-scratch tricot lining; fine-grade woven nylon
  • Designer-styled, water-resistant front flap
    Provides protection from the elements of valuable SLR gear
  • Hidden zippered top closure
    Offers security and protection while maintaining style
  • Fully padded interior with tricot lining in Acme Made’s own deep purple
    Texturally appealing and luxurious, but soft on glass or acrylic equipment surfaces
  • Hidden under-flap zippered storage pocket with interior compartments
    Organise accessories of different shapes and purposes
  • Hidden side and rear accessory storage pockets
    Provide quick access to accessories such as memory cards while maintaining a clean, ‘designer’ profile
  • Adjustable shoulder strap (included)
    Adjusts to your ideal length for comfortable transport

Specifications & RRP

Exterior dimensions
W x D x H

17.8 x 11.43 x 17.8 cm
(7 x 4.5 x 7 in.)
Interior dimensions
W x D x H
16. 5 x 10.2 x 16.5 cm
(6.5 x 4 x 6.5 in.)
Weight 301g (10.6oz)
Colours/SKUs Wet Black Antik 402167
Wet White Antik 402168
RRP AU$49.00

Availability
The Lunch Box will be on sale at Australian retailers in November 2009.

The Lunch Box camera case in 'Wet White Antik' finish - outside view. Photo provided by Maxwell International Australia. Click for a bigger picture! The Lunch Box camera case in 'Wet White Antik' finish - inside view. Photo provided by Maxwell International Australia. Click for a bigger picture!

The Lunch Box camera case in 'Wet White Antik' finish - outside and inside views.
Photos provided by Maxwell International Australia.

About Acme Made
With offices in San Francisco, California and Portland, Oregon, Acme Made specialises in innovative designer business bags, laptop cases and protective camera cases. It was acquired by the Daymen Group in 2008.

Acme Made takes great care in designing the best possible products available. They believe their products are better built, using better materials – and, they hope you’ll agree, better-looking. Key features of Acme Made include unique textiles; top-rated materials & hardware; beautiful craftmanship and designer styling and details.

For more information, visit www.acmemade.com


(First posted on Monday, November 9, 2009 at 12:08 EST)

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