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FinePix HS10 has BSI sensor, 30x zoom
By
(Tuesday, February 2, 2010 - 00:54 EST)

The Fujifilm FinePix HS10 is a long-zoom digital camera featuring a backside illuminated CMOS image sensor.

The sensor in the Fuji FinePix HS10 yields an effective resolution of 10.3 megapixels, and sits behind a Fujinon-branded 30x optical zoom lens with a generous 24mm wide angle. The Fujifilm HS10 includes both an electronic viewfinder and a 3.0-inch LCD panel. Images are stored on SD or SDHC cards, or in 45MB of built in memory. Power for the Fuji HS10comes courtesy of four AA batteries, with alkaline disposables included in the product bundle. The FinePix HS10 offers USB 2.0 High Speed data connectivity, as well as both high-definition Mini HDMI and standard-definition NTSC / PAL composite video outputs. The HS10 goes on sale in the USA from April 2010, priced at around $500. For more details, read our Fuji HS10 preview.

Fujifilm FinePix HS10
Fujifilm's FinePix HS10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!
General
Camera TypeEVF
ManufacturerFujifilm
Model Number HS10
Dimensions5.1 x 3.6 x 5.0 in.
(131 x 91 x 126 mm)
Weight22.4 oz (636 g)
Planned Price$500
Planned AvailabilityApril 2010
Image Capture
Sensor TypeCMOS
1/2.3" (approx. 0.43 in. diagonal)
10.30 megapixels (effective)
Aspect Ratio4:3, 16:9
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
3648 x 2056 (7.5 megapixels)
2592 x 1944 (5.0 megapixels)
2592 x 1728 (4.5 megapixels)
2592 x 1440 (3.7 megapixels)
2048 x 1536 (3.1 megapixels)
2048 x 1360 (2.8 megapixels)
1920 x 1080 (2.1 megapixels)
Capture SpeedContinuous: 10.0 frames per second for 7 frames
Image Preview / Review
ViewfinderYes, EVF; 0.2-inch, 200K dot FLCD; Approx. 97% coverage
LCD3.0 in. diagonal
230,000 dots (approx. 77,000 pixels)
Lens
Lens TypeFujinon
30x optical zoom
58mm lens thread
Image StabilizationYes
Focal Length4.2 - 126.0mm (actual)
24 - 720mm (35mm equivalent)
Aperture Rangef/2.8 (wide) / f/5.6 (tele) - f/11
Focusing SystemContrast Detect AF: (Area, Multi, Center,Tracking) / Continuous AF / Manual focus
Has AF assist lamp
Manual focus possible
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 0.4" - 41" (1 cm - 100 cm)
Exposure
ISO S nsitivityAuto, 64, 100, 200, 400, 800, 1600, 3200, 6400* (* 5M or less)
Shutter Speed4 - 1/4000 second
Exposure ModesAperture, Shutter, Manual
Metering Modes256-zone multi
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Internal FlashModes: Auto, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Red-eye Reduction & Slow Synchro
Range: ISO 800: Wide: Approx. 30cm - 8.0m / 1ft. - 26.2ft.;Telephoto: Approx. 2.0m - 4.0m / 6.5ft. - 13.1ft.
Creative
Scene ModesPortrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Flower, Text, Natural Light, Natural Light & Flash
Digital ZoomUp to 2.0x
Self TimerYes, 2 or 10 seconds
Storage
Recording MediumSD/MMC including SDHC, Built-in
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatRAW (.RAF), RAW+JPEG, JPEG (EXIF 2.2)
Connectivity
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherMini HDMI
Power
Battery TypeAlkaline, Lithium disposable or NiMH rechargeable
Battery Form Factor4 x AA
Product Bundle
Battery / Charger4 x AA Alkaline disposable battery
Flash Memory45.0MB Internal
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
NotesBack Side Illuminated CMOS Sensor, Triple Image Stabilization (CMOS-shift, Multi-frame, High ISO), Full HD movies (1920x1080), High-Speed Movies (up to 1000fps), Motion Panorama, Motion Remover, Multi-Motion Capture, Tilting LCD, RAW Support.
More Photos
Fujifilm's FinePix HS10 digital camera. Photo provided by Fujifilm North America Corp. Click for a bigger picture!

Original Source Press Release:

Fujifilm Unveils Advanced New Long Zoom Digital Camera - The Finepix HS10

Boasts 30x Optical Zoom Lens With Manual Zoom Mechanism, High-Speed Shooting and Full 1080p HD Movie Capture

Valhalla, NY, February 2, 2010 – FUJIFILM North America Corporation today announced its most impressive line of high speed, high performance D-SLR-styled digital cameras with the introduction of the Fujifilm FinePix HS10. Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm’s award-winning range of big zoom ‘bridge’ cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.

“Utilizing Back Side Illuminated CMOS sensor technology capture married to class-leading Fujinon optical design, the FinePix HS10’s unique mix of advanced technologies brings several new features designed to make achieving professional-looking pictures easier than ever to the FinePix range,” said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation, “and all the while maintaining Fujifilm’s legendary image quality and low-light shooting performance.”

Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10’s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.

Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10’s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to seven shots captured before the shutter button is released.

The FinePix HS10 also features a full HD movie mode (1080p) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 7 shots

Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.

  • Motion Panorama Mode
    Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.

  • Motion Remover Mode
    Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.

  • Multi-Motion Capture Mode
    Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.

  • Multi-Frame Image Stabilization
    Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR and F70EXR, which combines several exposures into a single image for ultra-low noise output in low light.
    ** M or S resolution output image

Low Light Performance
Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x optical zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer’s Camera
As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode - and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

The FinePix HS10 also offers these additional features:

  • 3.0” High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0” LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.

  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

  • Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

The FinePix HS10 will be available in April 2010 at a retail price of $499.95.

NOTE: For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Graphic Systems supplies products and services to the printing industry. Motion Picture provides motion picture film. The Canada Division (operating as FUJIFILM Canada Inc.) markets the range of FUJIFILM products and services. For more information, please visit www.fujifilm.com/northamerica , or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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All product and company names herein may be trademarks of their registered owners.

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