PRESS RELEASE: Panasonic Once Again Honored with the TIPA Award
Best Advanced Compact System Camera 2010 for DMC-G2
Panasonic today has announced that it has been awarded the prestigious TIPA prize. The company received the prestigious Best Advanced Compact System Camera Award for its new Panasonic LUMIX DMC-G2 digital interchangeable lens system camera with touch-screen control.
The DMC-G2 ranks as the world’s first interchangeable lens system camera with touch-screen control shooting*. The LUMIX G Micro System range has been sparking revolutions in the market ever since Panasonic released its DMC-G1 as the first interchangeable lens system camera based on the Micro Four Thirds System standard. In developing the new DMC-G2, Panasonic focused mainly on operability and elevated it even higher by adopting a touch-screen that connects the sight and action most intuitively. A simple touch on the subject in the LCD lets the user set AF to release the shutter. Various advanced AF functions that take advantage of high-speed, accurate contrast AF are now easier to use than ever before. And the camera body is compact enough to be called the world’s smallest and lightest**.
A TIPA jury spokesperson said: “By using the Micro Four Thirds System standard and developing a camera body that eliminates the mirror box and optical viewfinder unit, Panasonic was able to create a new-generation system camera that features full-time Live View, high-speed, high-precision contrast AF, HD movie recording and now also touch-screen control with touch-AF. With its lightweight body, the LUMIX DMC-G2 provides experienced photographers with the ideal digital camera to carry with them at all times.”
* For an interchangeable lens system camera as of March 7, 2010
** For an interchangeable lens system camera with movable LCD as of March 7, 2010
Panasonic's Lumix DMC-G2 single-lens direct view camera.
Photo provided by Panasonic Consumer Electronics Co.
Established in 1991, the Technical Image Press Association (TIPA) is an independent association of consumer electronics journalists, representing fourteen countries across Europe, South Africa and the United States. In April, the editors of the member photo magazines met in New York to vote for the best photo and imaging products launched by the industry over the last year. The TIPA Awards honor a specific product for its superiority in quality, performance and value as well as distinguishing the best in each classified category. For more information on TIPA, visit the organization’s website at http://www.tipa.com/english/index.php
(First posted on Thursday, April 22, 2010 at 22:42 EDT)