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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Boingo Wireless' logo. Click here to visit the Boingo website! PRESS RELEASE: Samsung Bundles Boingo Wi-Fi with New Digital Camera


Samsung ST5500/CL80 Includes Three Months of Free Boingo Wi-Fi; This Marks Boingo’s Foray into Network-Enabled Cameras

May 12, 2010 06:25 AM Eastern Daylight Time -- LOS ANGELES -- (EON: Enhanced Online News) -- Boingo Wireless, the global leader in Wi-Fi, today announced that Samsung’s new Wi-Fi enabled digital cameras will be pre-loaded with Boingo software, allowing customers to connect to 125,000 Boingo Wi-Fi hotspots worldwide for on-the-go photo and video sharing.

Initially, Boingo software will be pre-installed on the Samsung ST5500/CL80 digital camera, and users will be offered three months of complimentary Boingo Wi-Fi access. Support for additional models will be announced as they become available.

The agreement between Boingo and Samsung addresses burgeoning market demand for Internet-capable consumer devices such as cameras. With Wi-Fi connectivity, ST5500/CL80 shutterbugs have the option to instantly share captured moments on social networks such as Facebook and YouTube – directly from the camera. Users easily connect when in a Boingo hotspot by tapping the onscreen Boingo button.

“Samsung understands that the ability to share photos and videos online is an essential aspect of the photography experience,” said Choonghyun Hwang, Vice President for Samsung Electronics Co. “The integration of Boingo’s intuitive software with the Samsung ST5500/CL80 enables our users to upload their captured moments via a high-speed connection anywhere in the world, without being tethered to a PC.”

“Bringing a global Wi-Fi network to owners of the Samsung ST5500/CL80 is a landmark event for Boingo, and we look forward to enabling Samsung photographers all over the world with online sharing capabilities,” said Dave Hagan, president and CEO of Boingo Wireless. “With the avalanche of consumer electronics devices like cameras that are being network-enabled, there will be an explosion in demand for this type of connectivity, and Samsung is leading the charge.”

Boingo and Samsung collaborated closely to develop a seamless connectivity experience on the Samsung ST5500/CL80, a compact point-and-shoot camera with heavyweight features, including 14.2 megapixel image quality, HD video recording, premium lens, a touch-screen keypad, and of course Wi-Fi and Bluetooth wireless options.

The Samsung ST5500/CL80 digital camera with Boingo pre-installed is available in most regions worldwide; U.S. availability will be announced in the near future. Customers receive the first three months of Boingo free through a simple registration process at www.boingo.com/samsung. After the promotion period, customers have the option to subscribe to Boingo Mobile, a $7.95 monthly plan for unlimited Wi-Fi access to 125,000 locations worldwide.

Samsung's CL80 digital camera, known in some markets as the ST5500. Photo provided by Samsung Electronics America Inc. Click for a bigger picture!


Samsung's CL80 digital camera, known in some markets as the ST5500.
Photo provided by Samsung Electronics America Inc.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Co
mmunications, Digital imaging, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Boingo Wireless
Boingo Wireless, Inc., the global market leader in Wi-Fi, makes it simple and easy for people to enjoy Wi-Fi access on their laptop or mobile device at more than 125,000 hotspots worldwide. With a single account, Boingo users can logon to the Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, and metropolitan hot zones. Boingo, and its Concourse Communications Group subsidiary, operate wired and wireless networks at 58 airports worldwide that cover 42% of North American enplanements and 60% of United Kingdom enplanements, as well as the Ferries Division Wi-Fi network of the Washington State DOT. For more information about Boingo, please visit http://www.boingo.com.

Boingo, Boingo Wireless, Boingo Mobile, the Boingo Wireless Logo and Don’t Just Go. Boingo! are registered trademarks of Boingo Wireless, Inc. All other trademarks are the properties of their respective owners.


(First posted on Thursday, May 13, 2010 at 18:56 EDT)

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