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Canon's PowerShot SD4500 IS digital camera. Photo provided by Canon USA Inc. Canon S95, SD4500, SX130: Three new PowerShot digicams
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(Thursday, August 19, 2010 - 00:01 EDT)

Canon USA Inc. has today announced three new PowerShot-series digital cameras, the Canon S95, SD4500 IS, and SX130 IS.

Of the trio, the Canon PowerShot SX130 IS is the most affordable, priced at just $250, and slated to ship later this month. The Canon SX130 IS follows in the footsteps of last year's SX120 IS model, and bumps both sensor size and resolution, to twelve megapixels from a 1/2.3-inch CCD. The SX130IS' lens has also been replaced, and now offers 12x zoom with a useful 28mm wide angle, but is rather dimmer across the range. The SX130 also offers a somewhat restyled body. More details can be found in our Canon SX130IS preview.

The Canon PowerShot SD4500 IS is similar to the SD4000 IS, announced last May. The SD4500 IS is said by Canon to be the slimmest digital camera with a 10x optical zoom, with a body thickness of just less than one inch. The Canon SD4500 IS has a ten megapixel CMOS image sensor, and its zoom lens spans the range from a rather tight 36mm wide angle to a powerful 360mm telephoto. As you'd expect with this kind of zoom reach, Canon includes optical image stabilization in the SD4500. Other features of the SD4500IS include a 1080p high-def movie mode, handheld night mode that automatically merges multiple shots in camera, and a best shot mode that captures fifteen images, then discards all but the best one. Pricing is set at $350, with availability from early September 2010. More details can be found in our Canon SD4500IS preview.

Finally, the Canon PowerShot S95 updates last year's S90 model, a psychologically important camera for the company, as it took its first steps in trying to roll back the worst excesses of the megapixel race. The Canon S95 retains the same ten megapixel sensor and bright 3.8x optical zoom lens from its predecessor, as well as the same 3.0-inch LCD. The body of the PowerShot S95 is also nearly unchanged. The most significant differences in the S95 are a new 24 fps high-def 720p movie mode with stereo sound, mini HDMI connector, and support for SDXC cards. The Canon PowerShot S95 ships from late August, priced at $400. More details can be found in our Canon S95 preview.

Canon PowerShot SX130 IS
Canon's PowerShot SX130 IS digital camera. Photo provided by Canon USA Inc. Click for a bigger picture!
General
Camera TypeMid-Sized
ManufacturerCanon
Model NumberNorth America: SX130 IS
Dimensions4.4 x 2.9 x 1.8 in.
(113 x 73 x 46 mm)
Weight10.9 oz (308 g)
Planned Price$250
Planned AvailabilityAugust 2010
Image Capture
Sensor TypeCCD
1/2.3" (approx. 0.43 in. diagonal)
12.40 megapixels (total)
12.10 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2248 (9.0 megapixels)
2816 x 2112 (5.9 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
0.3 megapixels
Capture SpeedContinuous: 1.0 frames per second
Image Quality2 levels
Image Preview / Review
ViewfinderNo
LCD3.0 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom10.0x max
Lens
Lens TypeCanon Zoom Lens
12x optical zoom
Image StabilizationYes
Focal Length5.0 - 60.0mm (actual)
28 - 336mm (35mm equivalent)
Aperture Rangef/3.4 (W) / f/5.6 (T) - ??
Focusing SystemContrast Detection; Face Detect AiAF, Single AF point (center or face select and track)
Has AF assist lam
Manual focus possible
Focusing RangeNormal: 20" - 4,081" (50 cm - 9,999 cm)
Macro: 0.4" - 20" (1 cm - 50 cm)
Exposure
ISO SensitivityAuto, High ISO Auto, 80, 100, 200, 400, 800, 1600, 3200* (*3200 in special scene mode)
Shutter Speed15 - 1/2500 second
Exposure ModesAperture, Shutter, Manual
Metering Modes Evaluative, Center-weighted average, Spot (spot metering at center), Face Detect AE
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Flash, Custom
Internal FlashModes: Auto, Red-eye Reduction, Auto Red-eye Correction, Flash On, Flash Off; FE Lock, Safety FE, Slow Synchro
Range: ISO Auto: 1.6-9.8 ft./50cm-3.0m (W), 3.3-8.2 ft./1-2.5m (T)
Creative
Scene ModesPortrait, Landscape, Kids & Pets, Smart Shutter (Smile, Wink Self-Timer, Face Self-Timer), Low Light (2MP). Super Vivid, Poster Effect, Color Accent, Color Swap, Fish-eye Effect, Miniature Effect, Beach, Foliage, Snow, Fireworks
Digital ZoomUp to 4x
Self TimerYes, 2 or 10 seconds
Movie FormatMOV (video: H.264, audio:PCM) with audio
Max. clip length: 600 seconds () / 3,600 seconds ()
Storage
Recording MediumSD/MMC including SDHC, SDXC
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
Connectivity
ComputerUSB 2.0 High Speed
Power
Battery TypeAlkaline, Lithium disposables; NiMH rechargeables
Battery Form Factor2 x AA
Product Bundle
SoftwareCanon software suite
Battery / Charger2 x Alkaline disposables battery
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo

Canon PowerShot SD4500 IS
Canon's PowerShot SD4500 IS digital camera. Photo provided by Canon USA Inc. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerCanon
Model NumberNorth America: SD4500 IS
Europe: IXUS 1000 HS
Dimensions4.0 x 2.3 x 0.9 in.
(101 x 59 x 22 mm)
Weight6.7 oz (190 g)
Planned Price$350
Planned AvailabilitySeptember 2010
Image Capture
Sensor TypeCMOS
1/2.3" (approx. 0.43 in. diagonal)
10.60 megapixels (total)
10.00 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2048 (7.5 megapixels)
2816 x 2112 (5.9 megapixels)
2272 x 1704 (3.9 megapixels)
1824 x 1368 (2.5 megapixels)
640 x 480 (0.3 megapixels)
Capture SpeedContinuous: 3.7 frames per second
Image Quality2 levels
Image Preview / Review
ViewfinderNo
LCD3.0 in. diagonal
230,000 dots (approx. 77,000 pixels)
Playback Zoom10.0x max
Lens
Lens TypeCanon Zoom Lens
10x optical zoom
Image StabilizationYes
Focal Length6.3 - 63.0mm (actual)
36 - 360mm (35mm equivalent)
Aperture Rangef/3.4 (W) / f/5.6 (T) to f/8
Focusing SystemContrast Detect AF with Face Detection
Has AF assist lamp
Focusing RangeNormal: 2" - infinity (5 cm - infinity)
Macro: 0.4" - 20" (1 cm - 50 cm)
Exposure
ISO SensitivityAuto, 125 200, 400, 800, 1600, 3200
Shutter Speed15 - 1/4000 second
Exposure ModesAperture, Shutter
Metering ModesEvaluative*, Center-weighted average, Spot (center); *Face Detect in Face AiAF
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom
Internal FlashModes: Auto, On, Slow Synchro, Off, FE Lock, Auto Red-Eye Correction, Red-Eye Reduction, Shutter Sync, Safety FE, Smart Flash Exposure
Range: Auto ISO: 12 in. - 12 ft. (W), 3.3 - 6.6 ft. (T); 30 - 3.5m (W), 1.0 - 2.0m (T)
Creative
Scene ModesPortrait, Kids&Pets, Smart Shutter (Smile, Wink Self-timer, Face Self-timer), High-speed Burst, Best Image Selection, Handheld Night Scene, Low Light, Super Vivid, Poster Effect, Color Accent, Color Swap, Fish-eye Effect, Miniature Effect, Beach, Foliage, Snow, Fireworks, Long Shutter, Stitch Assist
Digital ZoomUp to 4x
Self TimerYes, 2, 10, custom seconds
Movie FormatMOV (H.264 + PCM) with audio
Storage
Recording MediumSD/MMC including SDHC, SDXC
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.3)
Connectivity
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherHDMI
Power
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary NB-9L
Product Bundle
SoftwareCanon Software Suite CD-ROM
Battery / Charger1 x Proprietary NB-9L Lithium-ion rec argeable battery and charger
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
NotesFull 1080p HD videos, HDMI output, Dynamic IS, Super Slow Motion Video, High-speed burst mode up to 8.8 fps (@2.5MP). Available in brown.

Canon PowerShot S95
Canon's PowerShot S95 digital camera. Photo provided by Canon USA Inc. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerCanon
Model NumberNorth America: S95
Dimensions3.9 x 2.3 x 1.2 in.
(100 x 58 x 30 mm)
Weight6.8 oz (193 g)
Planned Price$400
Planned AvailabilityAugust 2010
Image Capture
Sensor TypeCCD
1/1.7" (approx. 0.59 in. diagonal)
10.40 megapixels (total)
10.00 megapixels (effective)
Filter TypeRGBG
Aspect Ratio4:3, 16:9
Image Dimensions3648 x 2736 (10.0 megapixels)
3648 x 2048 (7.5 megapixels)
3648 x 2432 (8.9 megapixels)
2816 x 2112 (5.9 megapixels)
2816 x 1584 (4.5 megapixels)
2816 x 1880 (5.3 megapixels)
2736 x 2736 (7.5 megapixels)
2192 x 2736 (6.0 megapixels)
2112 x 2112 (4.5 megapixels)
1696 x 2112 (3.6 megapixels)
1600 x 1200 (1.9 megapixels)
1920 x 1080 (2.1 megapixels)
1600 x 1064 (1.7 megapixels)
1200 x 1200 (1.4 megapixels)
640 x 480 (0.3 megapixels)
320 x 240 (0.1 megapixels)
Capture SpeedContinuous: 1.9 frames per second
Image Quality2 levels
Image Preview / Review
ViewfinderNo
LCD3.0 in. diagonal
461,000 dots (approx. 154,000 pixels)
Playback Zoom10.0x max
Lens
Lens TypeCanon Zoom Lens
3.8x optical zoom
Image StabilizationYes
Focal Length6.0 - 22.5mm (actual)
28 - 105mm (35mm equivalent)
Aperture Rangef/2.0 (W) - f/4.9 (T)
Focusing SystemContrast Detect AF with Face Detection; 9-point AiAF, 1-point AF (center or Face Select and Track)
Has AF assist lamp
Focusing RangeNormal: 20" - infinity (50 cm - infinity)
Macro: 2.0" - 20" (5 cm - 50 cm)
Exposure
ISO SensitivityAuto, ISO 80, 100, 200, 400, 800, 1600, 3200; up to 12800 in 2.5-mp Low Light mode
Shutter Speed15 - 1/1600 second
Exposure ModesAperture, Shutter, Manual
Metering ModesEvaluative, Center-weighted average, Spot, Face Detect AE
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Flash, Custom, Underwater
Internal FlashModes: Auto, Auto w/ Red-eye Reduction, Flash On, Flash On w/ Red-eye Reduction, Flash Off; FE lock, Safety FE, Slow Synchro
Range: Auto ISO: 1.6-21 ft./50cm-6.5m (W), 1.6-8.2 ft./50cm-2.5m (T)
Flash Exposure Compensation+/- 2.0EV in 0.3EV increments
Creative
Scene ModesPortrait, Landscape, Kids & Pets. Smart Shutter (Smile, Wink Self-Timer, FaceSelf-Timer), Super Vivid, Poster Effect, Foliage, Snow, Beach, Fireworks, Underwater, Color Accent, Color Swap, High Dynamic Range, Fish-eye Effect, Miniature Effect, Nostalgic, Stitch Assist
Digital ZoomUp to 4x
Self TimerYes, 1 - 30 seconds
Movie FormatMOV (Image: H.264, Audio: PCM) with audio
Storage
Recording MediumSD/MMC including SDHC, SDXC
File SystemFAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File FormatCR2, JPEG (EXIF 2.2)
Connectivity
VideoHigh definition: Yes (HDMI)
Standard definition: Yes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherHDMI mini out
Power
Battery TypeLithium-ion rechargeable
Battery Form FactorProprietary NB-6L
Product Bundle
SoftwareDigital Camera Solution CD-ROM
Battery / Charger1 x Proprietary NB-6L Lithium-ion rechargeable battery and charger
Other
Digital Print Order Format (DPOF) compliantYes
PictBridge CompliantYes
Internal MicrophoneYes
Internal SpeakerYes
Tripod MountYes
Remote ControlNo
NotesHybrid IS, 720p HD video, HDMI port, in-camera HDR scene mode, ergonomic changes.

Original Source Press Release:

Canon Amps Up The "Power" In PowerShot With Three New Digital Cameras

LAKE SUCCESS, N.Y., August 19, 2010- Further elevating the “Power” in PowerShot, Canon U.S.A., a leader in digital imaging, today announced three new high-performance PowerShot cameras - the PowerShot S95, the SD4500 IS and the SX130 IS Digital cameras. These cameras achieve photographic brilliance with Canon’s HS (High Sensitivity) SYSTEM for improved low-light shooting in the S95 and SD4500 IS cameras, High Definition (HD) video recording, High Dynamic Range (HDR) in the S95 camera and a more intelligent Smart AUTO mode, among a range of others. The pro-shooter seizing the last summer sunsets with the S95 camera, the dad recording his son leaving for college on the SD4500 IS model, the aunt capturing a photo of her nephew’s football team with the SX130 IS camera - these new PowerShot cameras showcase extraordinary image quality with every shot.

Achieving great images in low-light
Whether shooting a large family photo at a sunset wedding or capturing a historical monument at night, the new PowerShot Digital cameras capture clear, exceptional images in low-light settings thanks to Canon’s HS SYSTEM. Canon’s DIGIC 4 Image Processor combined with a 10-megapixel High Sensitivity CCD sensor in the S95 camera or a CMOS sensor in the SD4500 camera, make up Canon’s HS SYSTEM. The HS SYSTEM enhances image quality and helps reduce noise at high ISO levels. It also helps to accentuate a number of hard-to-get details in images with decreased lighting. When used together, Canon’s HS SYSTEM and the f/2.0 lens in the PowerShot S95 camera, enables users to capture dimly lit scenes without a flash, resulting in a more natural look for photos.

“Image quality consistently remains a top priority at Canon and with each generation of PowerShot cameras, we look to build the features and technology that will best improve a customer’s experience with our cameras,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “New features, like the Canon HS SYSTEM for enhanced low light performance and high-speed shooting, helps consumers to capture images in dimly lit settings, further increasing the beauty of a moment.”

Shooting HD at its best
When it comes to capturing a child walking for the first time or a person diving into a pool on vacation, shooting HD video is the ideal option. With Canon’s legacy of delivering exceptional photos, the new PowerShot S95, SD4500 IS, and SX130 IS Digital cameras help to drive users beyond the still and encourage them to explore the world of HD video. It also helps a person to relive the experience when looking back at the images. Available on all three models, this feature offer extraordinary resolution, color and clarity to all cherished moments. Helping to heighten the quality of video, all three new PowerShot models include Miniature Effect movie mode. Available as a scene mode for shooting still photography, the Miniature Effect movie mode creates the illusion where large objects are shown in miniature proportions, providing a creative way to play back video. Combined with stereo sound, the inclusion of HD video capabilities in the PowerShot S95, SD4500 IS and SX130 IS cameras, along with outstanding still image quality, help make these models the ultimate image-capture devices.

Capture natural beauty with High Dynamic Range (HDR)
Excellent for outdoor shooting, the new S95 camera is the first Canon camera to feature the in-camera, HDR scene mode to help shooters capture the full magnitude of a scene that consists of very dark tones and bright highlights. With the use of a tripod, one push of the shutter button yields three sequential images with various exposures, and then combines them into a single optimized image within the camera. As a result, the image showcases a better range of depth and detail found in natural settings.

Get Smart with new shooting scenes
Canon’s Smart AUTO now features 28 shooting scenes to help automatically adjust to different lighting or movement levels to obtain the best image possible. Another new feature for the less-experienced shooter to utilize is the Best Image Selection option found in the SD4500 IS camera. With one click of the shutter button, the camera will shoot five sequential shots and save the best shot based on a person’s movement and facial expressions. Another added bonus in the SD4500 IS camera is Handheld Night scene. Without the use of a tripod, the Handheld Night scene reduces camera shake, allowing users to shoot beautiful images within dark settings.

Canon PowerShot S95 Digital Camera
Positioned to become another photography-fan favorite, the new PowerShot S95 camera, sibling of the popular PowerShot S90 camera, has been enhanced with 720p HD video capability and in-camera HDR scene mode. For macro-photography enthusiasts, Canon has built its Hybrid IS technology into the PowerShot S95 camera to compensate for angular and shift camera shake, making it the first PowerShot model to feature Hybrid IS technology. The camera also sports a 3.8x optical zoom and an f/2.0 lens that opens up to 28mm wide with Canon’s Optical Image Stabilization technology, giving consumers a great, wide-angle lens with excellent focus. Another feature is the manual control ring on the front of the camera. For the advanced amateur shooters, the control ring allows the shooter to access manual control options and RAW shooting capabilities, allowing for more photographic creativity.

Scheduled to be available late August, the S95 camera retails for an estimated price of $399.99.*

Canon Power SD4500 IS Digital Camera
Helping to deliver exquisite image quality with its advanced features, the SD4500 IS model has a 10x optical zoom with Optical Image Stabilization, providing the power to shoot distant subjects with sharp precision and details. A great tool for shooting sports, the camera also features Full 1080p HD video mode, a first for a Digital ELPH model. In addition to its HD video functionality, the camera can also shoots in Dynamic IS mode. While walking through the park on a summer day, the Dynamic IS mode, located in the camera’s continuous AUTO mode, helps stabilize video capture while the photographer is in motion, further improving the clarity of HD video. The SD4500 IS camera also consists of a Super Slow Motion Video Mode, capable of capturing a subject at 240 frames-per-second (fps) and shoots video in Smart AUTO. Consistent in delivering excellent image quality, the camera also has a high-speed burst mode of up to 8.4 fps. Adhering to the design quality of an ELPH camera, the new SD4500 IS camera, available in brown, has a slim, body type, elegant curves, and strong aesthetic features. With the mix of advanced functionality and style, the SD4500 IS camera attracts all levels of users with a plethora of great features.

Scheduled to be available in early September, the SD4500 IS camera retails for an estimated price of $349.99.*

Canon PowerShot SX130 IS Digital Camera
Experience advanced features and extreme telephoto capabilities with Canon’s latest, ultra-zoom digital camera- the new PowerShot SX130 IS Digital camera. The new PowerShot SX130 IS camera has a 3.0-inch LCD screen and a 12x optical zoom lens with Canon’s Optical Image Stabilization technology, helping to achieve brilliant images when capturing distant objects. Continuing to serve its dual functionality, the SX130 IS camera also shoots 720p HD video with stereo sound for outstanding video quality and features Miniature Effect movie mode, adding a more creative look to any user’s video capture. Further igniting a photographer’s artistic nature within still photography, the SX130 IS camera encompasses four creative modes- Miniature, Fisheye, Poster, and Super Vivid, making it the first model in its series to offer these four modes.

Scheduled to be available late August, the SX130 IS camera retails for an estimated price of $249.99.*

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number six in the computer industry on Fortune Magazine's World’s Most Admired Companies 2010 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
# # #
†Based on weekly patent counts issued by United States Patent and Trademark Office.
*Specifications, availability and price subject to change without notice. Actual prices determined by individual dealers and may vary.
All referenced product names, and other marks, are trademarks of their respective owners.

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