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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Memorex's logo. Click here to visit the Memorex website! PRESS RELEASE: New Memorex® Mirror for Photos Simplifies Photo Backup

New Time-Saving, Hassle-Free External Hard Drive – Automatically Backs Up Photos, Reducing the Fear of Lost Memories

OAKDALE, Minn. -- (BUSINESS WIRE) -- Today’s consumers are looking for simple technology solutions that allow them to swiftly and safely back up their ever-growing digital photo collection. With a quick, one-time software installation, the Memorex Mirror for Photos external hard drive automatically backs up photos when connected to the computer without having to open numerous settings, dialogs or having to navigate multiple menus.

Mirror for Photos is a fast, smart and maintenance-free method of backing up photos and takes the guesswork out of protecting one’s precious memories. Its built-in software automatically runs each time the device is connected to a PC or MAC, finds photos and backs them up. This eliminates the hassle of manually backing up photos each time they are uploaded on a computer. A unique monitoring feature detects when new photos are present and reminds the user to connect Mirror for Photos.

“As people’s digital libraries continue to grow, they understand how critical it is to preserve those moments, yet are often intimidated with the notion of backing up,” said Jess Walton, Memorex brand manager. “Mirror for Photos provides even non tech-savvy users with a quick, simple and maintenance-free method for backing up and protecting precious memories.”

Mirror for Photos’ compact, space-saving design – at 3x5x1/2 inches – also eliminates the need for power cords, thanks to its simple USB-bus powered connection. The product’s user-inspired packaging also boasts easy-to-understand icons that convey product features, attributes and applications.

Memorex Mirror for Photos is available in three sizes, 320GB, 500GB and 640GB, or an estimated capacity of 64,000, 100,000 and 128,000 high-resolution photos* respectively. Mirror for Photos (320GB model) is currently available at Toys“R”Us. Suggested retail prices for capacities are:

  • $79.99 for the 320GB Mirror for Photos

  • $99.99 for the 500GB Mirror for Photos

  • $119.99 for the 640GB Mirror for Photos

For additional information, please visit www.memorex.com.

*Drive capacity and number of photos is based upon an approximate file size of 5MB per photo, roughly equivalent to the compressed output of a 10 megapixel digital camera.

Corporate Web Link

Mirror for Photos

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex creates smart, easy-to-use and stylish products that fit any lifestyle. The brand’s broad line of iPod® and iPhone® audio products, including alarm clocks, portable boomboxes and sound systems, and its lines of optical, video, storage, headphones and gaming accessory products, showcase clean, contemporary lines and bold, vibrant colors that complement home décor. Every product is designed with thoughtful, user-friendly features and the latest functionality at an affordable price. For more information about Memorex, please visit www.memorex.com.

Memorex, the Memorex logo and Imation are trademarks of Imation Corp. and its subsidiaries. iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are property of their respective owners.

(First posted on Wednesday, September 15, 2010 at 21:40 EDT)

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