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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' logo. Click here to visit the Olympus website! PRESS RELEASE: Olympus Eliminates Hassles To Organize, Share, Print Photos

Free Software Reduces Clicks by up to 96 Percent to Manage, Share, Backup Photos and Create Photobooks

CENTER VALLEY, Pa., November 1, 2010 – Olympus Memory Works America Inc. is proud to announce [ib suite], a new end-to-end photo and video solution that dramatically reduces barriers to enjoying digital photography. Consisting of www.ibonthenet.com and [ib] PC software, [ib suite] creates a seamless experience, moving photos and videos from the camera to the PC, then storing, organizing, editing, printing and sharing them online. The newest version of [ib] software is available for free download at www.ibonthenet.com.

“In just a few clicks, users can download and organize their Thanksgiving, wedding or vacation photos and share them with the entire family,” said Michael Timar, Director of Business Development for Olympus Memory Works America Inc. “The invited members of your secured personal Share Space can easily add their own photos, download the full resolution photos with one click, and use all the images to create a photo book that makes a great gift or keepsake.”

Users are given free online Share Space, and they can purchase additional space for sharing and backup. Additional features of the solution include:

The software automatically downloads photos and video, and walks the user through tagging their photos by person (identified by face recognition technology), place, event, date and more in just a few clicks. The user can make collections which automatically update to include images as they are transferred to the computer.

Set up an online Share Space where members you invite can view and even add photos. Now, with one click they also can download the full resolution images. New events and collections can easily be added to the Share Space to be enjoyed by your friends and family.

[ib suite] allows users to easily use photo collections to design custom photo books and order prints, and create multimedia video slideshows (with their own music).

One click “Instant-Fix” improves photos. Other editing features like Red-Eye and Crop help to achieve just the right look. When used with Olympus cameras, users can enjoy additional features like RAW file development and export, as well as special effects like Beautifier, Sepia, Pop-Art and Panorama. The software also features straightforward video editing with simple upload to YouTube®.

Backing Up
People want an effective and easy way to protect their photos from common losses like viruses, theft, hard drive failure, and natural disaster. [ib suite] can automatically back up events, collections and other photo and video content including RAW files to the secure online Photo Bank.

Start using [ib suite] today. Visit: www.ibonthenet.com, create a new account, and download the [ib] software.

Olympus Memory Works America Inc. (OMWA), headquartered in Center Valley, Pennsylvania, is a wholly owned subsidiary of Olympus Corporation of the Americas (OCA). The company was formed in February 2010 to operate concurrently with Olympus Memory Works Japan (OMWJ) and OMWJ’s parent company Olympus Imaging Corporation (OIMC) in Tokyo. For more information, please visit http://www.olympus-memoryworks.com/us.

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(First posted on Monday, November 1, 2010 at 12:51 EDT)

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