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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Zenfolio's logo. Click here to visit the Zenfolio website! PRESS RELEASE: Zenfolio’s Latest Innovations Take Photo Hosting Service to the Next Level

Latest Updates Give Professional Photographers Unparalleled Control over Every Aspect of the Client Shopping Experience

Menlo Park, CA November 4, 2010 – Today Zenfolio Inc. announced the debut of a groundbreaking expansion to the most comprehensive online photography presentation and sales solution. The new offering includes a complete redesign of the client shopping experience that maintains photographers’ brand from the portfolio home page down to client emails and receipts. The highly anticipated ability to create and sell product bundles or Packages is also introduced in this expansion. Also added to the service is the Premium Business, a new subscription level fully integrated with MpixPro. With this new release, Zenfolio becomes the first of a new generation of photo hosting services that truly enables photographers to have every aspect of their online presence fully branded, customized and easily managed under one roof.

Zenfolio has already established itself as the primary destination for photographers who want to create, design and customize their portfolio pages without the need for any coding. What takes Zenfolio into a new generation of photo hosting services is the ability to extend these customizations throughout the entire client shopping experience. Clients can save their shopping cart and favorite sets or go through the checkout process with each step and every page staying consistent with the photographer’s brand and theme. Zenfolio designers left no detail untouched to make the Zenfolio sites function truly like a professional custom-made web site. Every point of contact such as error pages, confirmation emails and even credit card receipts support the photographer brand and promote clear and secure client communications.

Premium Business Subscription Level
The eagerly awaited integration with MpixPro, a division of Miller ’s Professional Imaging, comes as a part of Zenfolio’s new Premium Business subscription level. The new account level not only provides access to ordering and selling from the expanded product catalog and the professional printing quality of MpixPro, but also enables photographers to give extra personal attention to every order. Priced at $250 per year and available immediately, Premium Business offers the following features:

  • Support for selling and ordering MpixPro products

  • Ability to add Boutique packaging to orders from Mpix and MpixPro

  • Ability to ship orders to yourself for personal delivery

  • Ability to offer clients a custom shipping method

  • Ability to change shipping method after order is placed

  • Ability to remove, add, and change items after order is placed

  • Ability to add promotional prints and products to any order at photographer’s expense

  • Ability to issue refunds and order cancellations to clients

  • Ability to set order minimum

  • Live Chat with Zenfolio Customer Support

  • Ability to import a list of photos into Adobe® Lightroom® from an order or a Favorite set for easy editing

  • Higher maximum file size limit of 48 MB

A more detailed breakdown of the Premium Business products, features, and services is available in a video overview.

“Zenfolio has been a proud partner to the Miller’s Professional Imaging family since 2005, and it is both exciting and rewarding to see the company grow into an industry leader. The integration with MpixPro, the newest division of Miller’s, is one of the many examples of how Zenfolio consistently makes game changing advances that push the industry forward.” – said Todd Coleman, President of Millers Professional Imaging.

Zenfolio has also added a number of enhancements to their existing Basic, Unlimited, and Premium levels. Basic and Unlimited levels now have an increased maximum file size limit of 24 MB. The Packages feature that generated tremendous excitement among the user community when it was previewed on Zenfolio’s Facebook and Twitter pages, is now available for Premium and Premium Business levels. This feature allows photographers to bundle prints and product into easily managed and priced Packages that can be combined of products from all available vendors as well as digital downloads and self-fulfilled products. Packages can be set up for purchase from multiple photos or from a single photograph, and are designed to encourage clients to buy more.

Additional improvements have been made in the set up and organization of the Shopping Cart making it more intuitive and streamlined for photographers and their clients. Photographers now have the option to apply sales tax to Digital Downloads. Product categorization features have been expanded with the ability to add Self-fulfilled products, Digital Downloads and Packages to more than one product category so clients can locate them easier. Zenfolio has also added support for Memory Mates and Holiday Ornaments available for ordering and selling from Mpix lab.

“The best decision I've made for my photography business was switching to Zenfolio from another bigger hosting company. Zenfolio outpaces competition in their speed of innovation and offers photographers unique solutions that are often imitated. No other service has been able to offer this depth of customization and control at such an incredible price. If it wasn’t clear before, it sure is now – Zenfolio is a force to be reckoned with.” - said Katie Trujillo of Amanda K. Photography.

About Zenfolio
Since 2005 Zenfolio has been the premier provider of online photography presentation and sales solutions for professional photographers and enthusiasts. Zenfolio’s complete and integrated hosting solution allows photographers to professionally manage their entire online presence under one roof, giving them an unmatched ability to monetize their images in one singular destination.

Providing the ultimate in feature, function and style, Zenfolio helps photographers to turn their passion into a profitable business. Zenfolio service offers a customizable photo viewing experience, a powerful photo management and security interface with unlimited storage, and a flexible, state-of-the-art e-commerce platform integrated with a growing number of global fulfillment partners.

For more information, visit www.zenfolio.com.


(First posted on Friday, November 5, 2010 at 16:52 EDT)

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