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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Panasonic's BT-LH910 9-inch LCD monitor. Photo provided by Panasonic Corp. PRESS RELEASE: Panasonic Announces New High-Performance 9-Inch BT-LH910 LCD Production Monitor


Versatile Monitor Boasts Highest Picture Quality, New 3D Assist Functions

SECAUCUS, NJ (February 22, 2011) – Panasonic Solutions Company has introduced the BT-LH910, a powerful new 9-inch LCD monitor for field and studio applications. Breakthrough features include a new high brightness, high contrast IPS panel that affords the best picture quality in its class; newly-developed 3D assist functions; and professional interfaces including HDMI and 3G-SDI. Equally suitable for production, broadcast and institutional applications, the cost-effective BT-LH910 can be utilized on-camera as an electronic viewfinder, on location, and in mobile or live settings.

The BT-LH910 offers production-level critical viewing with 1280 x 768 WXGA pixel resolution, the highest in the 9-inch and under professional LCD monitor category. The monitor’s high brightness (350cd /m²), high contrast (1000:1), horizontally-aligned IPS panel has 176 degree vertical and horizontal viewing angles, the widest offered by any LCD display. It delivers exceptional imagery with superb color accuracy and exhibits minimal changes in brightness and color due to the viewing angle.

The BT-LH910 incorporates a 2X SDI IN overlay and side-by-side display that provides a 2D view of various 3D checks, including composition, convergence, color and luminance, focus and zoom position, and parallax. This “3D assist” function is ideal for production crews that require 3D review in the field, such as when using a 3D rig system. Boosting its versatility, the BT-LH910 delivers a full range of professional interfaces, including for the first time in a Panasonic pro monitor, HDMI and 3G-SDI inputs. The LH910 also offers two times SDI loop-through to allow it to be used with existing 3D rigs while still feeding video to any downstream equipment. Additional functionality encompasses a BLACK mode for confirming dark scenes; an RGB waveform monitor; a vectorscope; an RGB direct white balance adjustment; a color audio level meter; new front/rear design; SDI closed caption support; a headphone jack; and tilt stand.

The new 15:9 aspect ratio monitor is compatible with multiple HD/SD formats and features the industry’s lowest image processing delay, a Diagonal Line compensation function and such advanced focus assist functions as Focus-in-Red and Pixel-to-Pixel matching. Slim at 3.1-inches deep and light at 3.7 pounds (excluding tilt stand), the space-saving BT-LH910 is eco-friendly with a W-LED backlight.

When used as an electronic viewfinder, the BT-LH910 can be configured with Panasonic’s full range of HD shoulder-mount cameras, using the optional BT-CS910 viewfinder cable. The 12V DC-powered monitor is equipped with both a 4-pin XLR DC input and an Anton Bauer battery gold mount, making it ideal for outdoor use.

The BT-LH910 will be available in April at a suggested list price of $3,500. The monitor will join Panasonic’s BT family of production LCD monitors, which includes the 25” BT-3DL2550, 25” BT-LH2550, 17” BT-LH1760 and 17” BT-LH1710.

About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on reliable technology. The company delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD and 3D video acquisition and production solutions. As a result of its commitment to R&D, manufacturing and quality control, Panasonic is known for the reliability and longevity of its products. Panasonic Solutions Company is a Division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic Solutions Company’s full line of products can be obtained by calling877-803-8492 or at www.panasonic.com/broadcast.


(First posted on Wednesday, February 23, 2011 at 15:57 EST)

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