PRESS RELEASE: WD's New My Book Studio Drive Matches Mac Aesthetics and Performs to Creative Pro Standards
3 TB Capacity, FireWire™ Speed, Brushed Aluminum Casing, and Automated Backup Features Make Storage as Easy as Plug-and-Save
IRVINE, Calif., July 7, 2011 /PRNewswire/ -- Western Digital® (NYSE: WDC) today announced that its newest generation of the popular My Book® Studio™ external hard drives are designed for use with Mac® computers and Apple Time Machine. Now available with a 3 TB storage capacity, the new design features a brushed aluminum casing to match the appearance of a Mac computer, and also serves to keep the drive cool while in use. The aluminum exterior, combined with its WD® Caviar® Green™ drives, eliminates the need for an internal fan to reduce drive noise and extend the life of the drive. Although formatted for Mac computers, the My Book Studio external hard drives can also be reformatted for PCs.
The My Book Studio external hard drive includes all the features and benefits that have made it one of the favorites among creative professionals and Mac computer enthusiasts, including its fast and flexible FireWire™ 800/400 and USB 2.0 interfaces, user-controlled automatic backup software and drive management, password protection and hardware encryption. Shipping in capacities of 1 TB, 2 TB and 3 TB, the My Book Studio drive includes the WD Caviar Green series of internal hard drives with WD GreenPower Technology™.
"WD has updated the design of its My Book Studio drive while providing natural cooling features delivered by the new aluminum enclosure," said Jim Welsh, executive vice president and general manager of WD's branded products and consumer electronics groups. "The drive will maintain all the features that are important to the creative community, including high speed FireWire 800 and adding large capacities up to 3 TB."
Pricing and Availability
WD's My Book Studio is available on the WD store at http://www.wdstore.com/ and at select retailers and distributors. MSRP for My Book Studio with 1 TB is $149.99 USD; MSRP for My Book Studio with 2 TB is $199.99 USD; MSRP for My Book Studio with 3 TB is $249.99 USD.
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and home entertainment products.
WD was founded in 1970. The company's storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital® and WD brand names. Visit the Investor section of the company's website to access a variety of financial and investor information.
Western Digital, WD, the WD logo, My Book and Caviar Green are registered trademarks; My Book Studio, WD GreenPower Technology are trademarks of Western Digital Technologies, Inc. Other marks may be mentioned herein that belong to other companies. All other brand and product names mentioned herein are the property of their respective companies. One gigabyte (GB) = 1 billion bytes. One terabyte (TB) = one trillion bytes. Total accessible capacity varies depending on operating environment.
(First posted on Friday, July 8, 2011 at 14:23 EDT)