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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Perfect Mask 5's product packaging. Click here to visit the onOne Software website! PRESS RELEASE: onOne Software Introduces Perfect Effects 3

A complete re-write of the popular PhotoTools plug-in gives photographers the best way to create images with impact with or without Photoshop, Lightroom or Aperture.

Portland, OR-- September 7, 2011 -- onOne Software, Inc., a leading developer of innovative, timesaving solutions for professional and advanced amateur photographers, today introduced Perfect Effects 3, part of the new Perfect Photo Suite 6 that was also announced today.

Built all new from the ground up with its own effects engine, Perfect Effects 3 is the next generation of the popular PhotoTools plug-in and builds on the popularity of its comprehensive and easy to use creative effects library by adding live previews and advanced controls for customizing effects. PhotoTools users loved the ability to easily stack multiple effects together to create their own unique look and now Perfect Effects takes the idea even further with the new blending options and the ability to limit effects to the specific color or tonal range of an image.

As photographers do more of their work in applications like Adobe® Photoshop® Lightroom software and Apple Aperture, onOne has evolved its product line to support these changing workflows. Perfect Effects 3, along with the rest of the products in the Perfect Photo Suite 6, no longer require Photoshop as a host application. Users can use any of the newest onOne products as standalone applications as well as accessing them from within Photoshop, Lightroom or Aperture allowing users to use these new products where they want. To further streamline workflows, users of Perfect Photo Suite 6 will now be able to move effortlessly between all of the individual products using the new Module Selector within Perfect Photo Suite 6.

"We are excited to announce the upcoming release of Perfect Effects 3 as part of an update to the entire Perfect Photo Suite 6", said Craig Keudell, president of onOne Software. "Rather than build this as simply an update to PhotoTools, we removed any of those limitations and developed Perfect Effects 3 from scratch and created an effects engine that allows photographers to get a live preview of an effect or preset as well as a new foundation that allows them to use the product in any workflow without requiring a separate host application."

onOne's Perfect Effects 3 in use. Screenshot provided by onOne Software Inc. Click for a bigger picture!

onOne's Perfect Effects 3 in use.
Screenshot provided by onOne Software Inc.

Key Benefits of Perfect Effects 3:
New Library of Professional Effects: Perfect Effects 3 offers a comprehensive selection of professional and creative effects that can be used individually or combined with other effects or presets, providing photographers with many options to achieve their photographic vision.

Effects include black and white, vintage looks, film and darkroom effects, photographic filters, textures and borders, just to name a few.

Real Time Full Screen Previews: Photographers will now be able to preview effects on their image in real time to see how they look. This is made possible due to the new effects engine developed from the ground up for Perfect Effects 3. Using the new live previews is a great way to explore the creative options available in Perfect Effects.

Combining Effects: Effects can be combined and stacked on top of each other, just like stacking filters on a camera lens. This allows photographers to explore their creative options and create their own unique look. Effect combinations can be saved as presets so they can easily be applied in the future.

Blending Options: For photographers who want more control, Perfect Effects 3 now offers blending options for each effect, which will determine how and where an effect is applied without the need to make complex selections or masks.

Masking Tools: Perfect Effects 3 includes the popular masking tools originally developed and introduced with FocalPoint and PhotoTools 2.6. For photographers who want the greatest amount of control over how an effect is applied to their images, these tools provide an easy and intuitive method to achieve their vision.

Manual Controls: Photographers now have even greater creative control over how effects are applied and combined on images. The New Manual Controls make it possible to adjust every element of an individual effect -- not just the strength but also the color, tone and texture. This offers photographers a powerful way to apply an effect and then customize it to create their own unique look.

Supports Any Workflow - Perfect Effects 3 integrates seamlessly into a photographer's workflow of choice. For the workflow that is centered around Photoshop, Perfect Effects continues to work as a plug-in to both Adobe Photoshop and Adobe Photoshop Elements. Perfect Effects no longer requires a separate host application to be used with dedicated photography applications such as Lightroom and Aperture but can be used directly from within them. For the ultimate flexibility to adapt to any workflow, Perfect Effects 3 can also be used as a standalone application.

Perfect Effects 3 will be available in late October as standalone product for $99.95 and as part of the Perfect Photo Suite 6 for $299.95. Owners of Plug-In Suite 5 or earlier can upgrade to Perfect Photo Suite 6 for $149.95. For more information on upgrade options visit http://www.ononesoftware.com/upgrade/. For more information on Perfect Effects 3 go to http://www.ononesoftware.com/perfecteffects.

About onOne Software
onOne Software, Inc. a leading developer of innovative software tools for photographers, develops timesaving software solutions for professional and advanced amateur photographers.

onOne Software solutions have been created to help photographers spend more of their time behind the camera taking pictures instead of the computer workstation. Such solutions include a wide range of easy-to-use applications and plug-in enhancements for Adobe® Photoshop®, Photoshop Elements, Photoshop Lightroom, Apple Aperture, iPhone and iPad applications. Founded in 2005, onOne Software is a privately held company located in Portland, Oregon. For additional information, visit http://www.ononesoftware.com/ or call 1-888-968-1468.

onOne Software Blog: www.ononesoftware.com/blog
Facebook: www.facebook.com/onOneSoftware
Twitter: www.twitter.com/onOneSoftware

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© 2011 onOne Software. All rights reserved. onOne Software and the onOne Software logo are registered trademarks in the United States, and all are the property of onOne Software. Adobe and Photoshop are registered trademarks of Adobe Systems, Inc. All other trademarks are property of their respective owners.

(First posted on Tuesday, September 13, 2011 at 21:35 EDT)

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