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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Think Tank Photo's updated Modular Rotation System. Photo provided by Think Tank Photo. PRESS RELEASE: Think Tank Photo Releases Completely Redesigned Modular Rotation System


Santa Rosa, Calif. -- In response to customer feedback, Think Tank Photo’s has completely redesigned its Modular Rotation System to provide additional features and benefits, including easier photography gear retrieval, better equipment fit, and an updated/inclusive style. The Modular Rotation System consists of three product groupings: Lens Cases, Gear Pouches, and the Modular Component Set V2.0. The new items will be available for sale in December at www.thinktankphoto.com.

The Modular Rotation System is part of Think Tank Photo’s integrated modular belt carrying solution, which also includes its Skin™ components. The Lens Cases and Gear Pouches feature padded components and the Skin components features unpadded pouches.

The new Modular Component Set V2.0 includes the Lens Changer 50 V2.0, LC 75 Pop Down V2.0, Strobe Stuff, Speed Changer V2.0. All can be transported in the breathable Large Travel Pouch. All of the elements can be carried as a set or as individual items on Think Tank Photo’s Pro Speed Belt V2.0, Steroid Speed Belt V2.0, or Skin Belt V2.0. The new Keep It Up™ Shoulder Strap provides vertical support to any Think Tank Photo belt and includes a memory card holder.

The Lens Cases’ new features are:

  • Wide mouth opening allows for smoother lens retrieval and replacement.

  • One-hand drawstring closure with the auto-locking mechanism: only one hand is needed to securely close the pouch.

  • Zippered bottom pocket includes seam-sealed rain cover.

  • Top handle allows for easy gathering of multiple pouches.

  • Smooth back reduces wear on clothing and helps components slide easily around the belt.

  • Padding under lens cover protects lenses from bumps and bruises.

  • Improved front pocket material for increased durability and elasticity.

The Lens Cases consist of the Lens Changer™ 15 V2.0 (accommodates tele-converters and small primes with hood in shooting position), Lens Changer™ 25 V2.0 (small telephotos with hood in shooting position), Lens Changer™ 35 V2.0 (24-70 2.8 with hood in shooting position), Lens Changer™ 50 V2.0 (wide angle lens—16-35, 17-40—with hood in shooting position), LC 75 Pop Down™ V2.0 (70-200 with hood reversed or in position), and the Lens Drop™ (standard telephoto zoom lens).

The Gear Pouches include the same new features as the Lens Cases, as well as:

  • Secure front pocket with increased hook and loop.

  • Improved rip-stop nylon for increased durability and discrete styling.

The Gear Pouches consist of the Strobe Stuff™ (pro-size flash with some lens modifiers attached), Slim Changer™ (standard-size body, lens not attached), Speed Changer™ V2.0 (pro-sized body, lens not attached, and small telephotos and pro-size batteries), Stuff It !™ (accessory pouch for all your stuff: CF cards, batteries, filters or pocket wizards), Little Stuff It !™ (accommodates most point and shoot cameras, including Canon G12 & Nikon P7000), Hubba Hubba Hiney™ (70-200 2.8 lying down or two to three smaller telephotos; includes shoulder strap), and the R U Hot ?™ (for water bottle, hat, gloves).

Both the Lens Cases and Gear Pouches come with Think Tank Photo’s unique Rotate and Lock design feature so that components slide along the belt or fasten in a specific position on the belt.

Technical Specifications
Hubba Hubba Hiney
Interior Dimensions: 10.6” W x 6.7” H x 4.0” D (26.9 x 17 x 10.0 cm)
Exterior Dimensions: 11.4” W x 7.3” H x 5.3” D (29.0 x 18.5 x 13.5 cm)
Weight: 1.0lbs (0.5kg) (with Strap)

Lens Changer 15 V2.0
Interior Dimensions: 6” H x 3.3” Diameter (15.2 x 8.4 cm)
Exterior Dimensions: 6.4” H x 3.7” Diameter (16.3 x 9.4 cm)
Weight: 0.2lbs (0.1kg)

Lens Changer 25 V2.0
Interior Dimensions: 7.0” H x 4.0” Diameter (18.8 x 10.0 cm)
Exterior Dimensions: 7.2” H x 4.5” Diameter (18.3 x 11.4 cm)
Weight: 0.3lbs (0.1kg)

Lens Changer 35 V2.0
Interior Dimensions: 8.8” H x 4.3” Diameter (22.4 x 10.9 cm)
Exterior Dimensions: 9.0” H x 4.5” Diameter (22.9 x 11.4 cm)
Weight: 0.3lbs (0.1kg)

Lens Changer 50 V2.0
Interior Dimensions: 7.0” H x 4.5” Diameter (18.8 x 11.4 cm)
Exterior Dimensions: 7.5” H x 5.0” Diameter (19 x 12.7 cm)
Weight: 0.3lbs (0.1kg)

LC75 Pop-Down V2.0
Interior Dimensions: 9.5-13” H x 4.5” Diameter (24.1-33 x 11.4 cm)
Exterior Dimensions: 11-14” H x 5.0” Diameter (27-35.6 x 12.7 cm)
Weight: 0.5lbs (0.2kg)

Lens Drop
Interior Dimensions: 7.0” H x 4.3” Diameter (17.8 x 10.9 cm)
Exterior Dimensions: 7.5” H x 5.4” Diameter (19.0 x 13.7 cm)
Weight: 0.4lbs (0.2kg)

Little Stuff-It!
Interior Dimensions: 3.5” W x 5.5” H x 2.0” D (8.9 x 14. 5.1 cm)
Exterior Dimensions: 3.7” W x 5.6” H x 2.5” D (9.4 x 14.2 x 6.4 cm)
Weight: 0.2lbs (0.1kg)

R U Hot?
Interior Dimensions: 7.5” W x 3.8” D (19 x 9.7 cm)
Exterior Dimensions: 8.3” W x 4.0” D (21.1 x 10 cm)
Weight: 0.3 lbs (0.1 kg)

Slim Changer
Interior Dimensions: 7.4” W x 5.3” H x 3.0” D (18.8 x 13. 5 x 7.6 cm)
Exterior Dimensions: 8.2” W x 5.6”H x 4.0” D (20.8 x 14.2 x 10)
Weight: 0.5 lbs (0.2kg)

Speed Changer V2.0
Interior Dimensions: 7.5” W x 6.7” H x 3.0” D (19.0 x 17.0 x 7.6 cm)
Exterior Dimensions: 8.2” W x 7” H x 4.5” D (20.3 x 17.8 x 11.4 cm)
Weight: 0.6 lbs (0.3kg)

Strobe Stuff
Interior Dimensions: 4.3” W x 9.3” H x 3.0” D (10.9 x 23.9 x 7.4 cm)
Exterior Dimensions: 4.6” W x 9.8” H x 3.5” D (11.7 x 25.0 x 8.5 cm)
Weight: 0.4lbs (0.2kg)

Stuff-It!
Interior Dimensions: 4.7” W x 6.3” H x 2.5” D (12.0 x 16 x 6.4 cm)
Exterior Dimensions: 5.3” W x 6.8” H x 3.3” D (13.5 x 17.3 x 8.4 cm)
Weight: 0.4lbs (0.3kg)

About Think Tank Photo
Think Tank Photo is a group of designers and professional photographers focused on studying how photographers work, and developing inventive new carrying solutions to meet their needs. By focusing on “speed” and “accessibility,” we prepare photographers to Be Ready “Before The Moment,” allowing them to document those historic moments that reflect their personal visions and artistic talents. We design products that help photographers travel easier, take pictures faster, and organize their gear more efficiently.


(First posted on Monday, October 31, 2011 at 18:37 EDT)

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