"We now have a production version DSC-S75 with a serial number so I feel confident enough to add my conclusion comments. Sony has greatly improved last year's S70 camera with many exterior (ergonomic and cosmetic) changes, added dedicated buttons for the most often changed settings and made some significant internal improvements as well. The S70 was a good camera but it looked and operated like a digital camera. The S75 is designed with the photographer in mind, it's obvious that Sony listened to our complaints and made a lot of the necessary changes in the new camera."