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SiPix's logo. Click here to visit the SiPix website! SiPix contracts IDEO for new product designs!
(Wednesday, May 16, 2001 - 18:00 EDT)

Palo Alto-based design consultancy to develop new digital products...

A press release from SiPix Group Ltd. subsidiary SiPix Inc. notes that it has contracted IDEO, well-known for such memorable designs as 3Com's Audrey Internet appliance, HandSpring's Visor Edge and Palm Computing's Palm V personal digital assistants, and TiVo Inc.'s TiVo digital video recorder, to develop a new line of SiPix digital imaging and PDA accessories. The first of these accessories will be shown at PC Expo, June 26-28, 2001 in New York.

No further details as to the planned products or their availability has been announced at this time. Other well-known companies who've used the services of IDEO include Amtrak, the BBC, Cisco, Hewlett-Packard, Hoover, Logitech, NEC, Nike, Pepsi-Cola, Polaroid, Samsung, TDK and Xerox. Some of the company's past designs can be seen on the IDEO website.

SiPix Inc. was spun off from SiPix Group Ltd. last January, and announced that it had received US$100 million in funding at that time. The company has facilities in place or under construction in Zhuhai and Shanghai, China, which will enable it to manufacture one million digital cameras per month. It also has five research and development labs in the US, China and Taiwan. The company began shipping its first products, a 2.1 megapixel digicam, 0.3 megapixel webcam and monochrome thermal printer last month.

Source: SiPix Inc.

Original Source Press Release:

SiPix, Inc. and IDEO to Design Next-Generation Digital Imaging Appliances

Milpitas, Calif., May 15, 2001–– SiPix Inc., The Digital Imaging Appliance Company, today announced it has contracted IDEO, one of the most distinguished innovation and design consultancies in the world, to develop a new line of innovative digital imaging and PDA accessories for consumers and business professionals.

The award-winning IDEO has designed thousands of products, services, and environments including the first Apple mouse, toothbrushes for Oral-B, Steelcase's Leap chair, the Palm V, and the Handspring Visor Edge.

SiPix and IDEO will create trendsetting and stylish products that bring true mobility and functionality to digital imaging products. The first wave of products can be seen at the upcoming PC Expo, June 26-28, 2001 in New York. These distinguished products will offer sleek, modern designs and innovative user controls to provide the most enjoyable and productive experience possible.

“IDEO understands the mobile space, having designed revolutionary products which are common today,” said Michael Weizer, director of product marketing at SiPix, Inc. “This experience, combined with our technological expertise, will create a new world of truly mobile, efficient, and fun products that allow users to do things never before possible.”

“SiPix has reset the boundaries for imaging appliances and they’re looking to further redefine the total imaging experience,” said studio leader Paul Bradley of IDEO. “Together we will apply design concepts with style, form, and functionality to pioneer a new generation of imaging solutions for consumers and business professionals.”

About SiPix, Inc.

SiPix, Inc., a wholly owned subsidiary of SiPix Group Limited, is a leader in the manufacturing and delivery of digital imaging appliances for the consumer market. The company’s portfolio of innovative and intuitive image capture and image output products provides a complete product and service chain, from capture to print, and from hardware to media. SiPix enables the sharing of images instantly and globally, at an affordable price for everyone. The company is based in Milpitas, California, with regional offices in Europe and throughout Asia. For more information, go to www.sipix.com

All trademarks and registered trademarks mentioned herein are the property of their respective owners and are hereby acknowledged

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