ELMSFORD, NY, August 23, 2001 - Today, Fuji Photo Film U.S.A., Inc. brings consumers a digital camera that doesn't forsake picture performance in its desire to prove itself as a user-friendly camera with trend-setting good looks.

Compact yet durable, the new FinePix 2600 Zoom is the latest in Fujifilm's mid-range series of digital cameras. Ideal for the digital photographer who wants more than just the basics, the FinePix 2600 Zoom fits into most purses and jacket pockets so consumers can freeze moments in digital quality wherever they may go. Equipped with Fujifilm's Advanced Color Technology, the FinePix 2600 Zoom delivers world-renowned Fujifilm color to 4x6, 5x7 and 8x10-inch prints. The camera's all glass, 3x optical zoom lens brings picture-takers directly to the action, and its fully automatic operational controls leave the photographer to do nothing but press the shutter button and enjoy the clear, sharp and colorful photos it produces. Camera-to-computer picture transfers occur in a flash with the FinePix 2600 Zoom's USB connectivity and picture viewing is a pleasure with Fujifilm's supplied FinePixViewer software. And if that's not enough, FinePix 2600 Zoom owners can produce mini-home movies with the camera's video capabilities.

"Consumers have been searching for an affordable, yet high-quality digital camera that doesn't complicate picture-taking," said Darin Pepple, Brand Manager, Consumer Digital Products, Consumer Markets Division, Fuji Photo Film U.S.A., Inc. "With the FinePix 2600 Zoom, consumers can now have great digital images at a price that won't break the bank."

The FinePix 2600 Zoom measures a compact 3.9" W x 2.6" H x 2.1" D and weighs only 7 ounces, without batteries. Bundled accessories include a 16MB SmartMedia™ storage card, two AA NiMH batteries, battery charger, hand strap and USB cables. In addition to Fujifilm's FinePixViewer, other bundled software includes Fujifilm's DP Editor and Arcsoft VideoImpression™. Available in September 2001, the FinePix 2600 Zoom will carry a price of $249.

Fujifilm Makes Digital Photography Easy
The introduction of the FinePix 2600 Zoom further supports Fujifilm's commitment to making digital photography more accessible by simplifying the technology and providing the education needed to make informed purchasing decisions. The FinePix "Picture of America" Tour (www.fujifilm.com/finepixtour) is currently traveling the country, educating consumers about the fun and ease of digital photography by showcasing Fujifilm's complete line of digital imaging and information products, services and e-solutions. To date, the FinePix "Picture of America" Tour has hosted approximately 50,000 consumers at more than 25 nationwide locations.

In addition, the company recently announced its involvement with Microsoft's new Windows® XP™ operating system. The FinePix 2600 Zoom and all future FinePix consumer digital cameras will be fully compatible with Windows XP, and Fujifilm will be involved in the fulfillment of Microsoft Windows XP online printing service orders, helping to turn digital picture-takers into digital picture-makers.

About Fujifilm
As the first manufacturer to offer a digital camera with removable storage media and the developer of the new Super CCD sensor, Fujifilm is a recognized digital imaging innovator. With a breadth of line that includes products for image capture, storage and output, Fujifilm offers a host of end-to-end imaging solutions, letting the user evolve from picture-taker to picture maker within minutes. What sets Fujifilm digital imaging products apart is the technology that goes into each and every product. Fujifilm is one of only a handful of marketers that both designs and manufactures the key capture elements of a digital camera -- the lens, CCD and image processing mechanisms. This total control ensures strict adherence to design specifications.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer of imaging and information products. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging and information products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, optical discs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country.

For more information on Fujifilm products, call 1-800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com. For answers to frequently asked questions and software download, access Fujifilm's technical support Web site at www.fujifilmsupport.com.

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SmartMedia� is a trademark of Toshiba Corporation
VideoImpression™ is a trademark of ArcSoft, Inc.
Windows® and Windows XP™ are trademarks of Microsoft Corporation