Fujifilm Price Hike Coming in September: X100VI, X-E5, and More Affected

By Darryl Lara 27 July 2026 2 min read Add us on

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Popular Fujifilm Cameras Affected
Rollout Begins in August
What It Means for Buyers

Fujifilm is reportedly preparing another round of price increases, with higher prices set to take effect across several European markets beginning in September 2026. According to a new report, the adjustments are being driven by rising semiconductor costs and higher manufacturing expenses.

According to Fuji Rumors, the information comes from Fujifilm Germany, which has published a list of products affected by the upcoming price adjustment. While the report suggests the increases could extend to multiple countries, it remains unclear whether the U.S. market will see another round of price hikes after Fujifilm already raised prices twice over the past year following tariffs on Japanese imports.

Popular Fujifilm Cameras Affected

The upcoming increase covers several of Fujifilm’s most sought-after cameras, including the X100VI, X-E5, X-T50, X-S20, and the GFX100 II.

Among the affected products, the X100VI receives the largest percentage increase, rising from €1,799 to €1,999, an increase of 11.1%. Meanwhile, the GFX100 II sees the largest monetary increase, climbing €500 from €7,999 to €8,499.

Model	Color	Old Price	New Price	Increase
FUJIFILM X100VI	Black, Silver	€1,799.00	€1,999.00	+11.1%
FUJIFILM X-E5 Body	Black, Silver	€1,549.00	€1,649.00	+6.5%
FUJIFILM X-E5 Kit (XF23mmF2.8 R WR)	Black, Silver	€1,799.00	€1,899.00	+5.6%
FUJIFILM X-T50 Body	Black, Silver, Anthracite	€1,499.00	€1,599.00	+6.7%
FUJIFILM X-T50 Kit (XF16-50mmF2.8-4.8 R LM WR)	Black, Silver, Anthracite	€1,899.00	€1,999.00	+5.3%
FUJIFILM X-T50 Kit (XC15-45mmF3.5-5.6 OIS PZ)	Black, Silver, Anthracite	€1,599.00	€1,699.00	+6.3%
FUJIFILM X-S20 Body	Black	€1,399.00	€1,499.00	+7.1%
FUJIFILM X-S20 Kit (XC15-45mmF3.5-5.6 OIS PZ)	Black	€1,499.00	€1,599.00	+6.7%
FUJIFILM X-S20 Kit (XF16-50mmF2.8-4.8 R LM WR)	Black	€1,799.00	€1,899.00	+5.6%
FUJIFILM GFX100 II Body	Black	€7,999.00	€8,499.00	+6.3%

Rollout Begins in August

According to the report, orders placed on or before July 31, 2026 will retain the current pricing.

Beginning August 1, Fujifilm will gradually transition to the new prices, with the full pricing structure expected to be in place by September 1, 2026.

Another Fujifilm price increase is coming: https://t.co/APkbO8gKTF
— Photo Rumors (@photorumors) July 26, 2026

What It Means for Buyers

For photographers already planning to purchase one of the affected cameras, buying before the new prices take effect could result in meaningful savings—particularly for high-demand models such as the X100VI and GFX100 II.

That said, buyers should keep in mind that Fujifilm products are still regularly discounted during seasonal promotions and retailer sales, so opportunities to save may continue even after the new pricing is introduced. You can check our Deals section for the latest discounts on Fujifilm gear.

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