2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ATP's logo. Click here to visit the ATP website! PRESS RELEASE: ATP Announces the GPS Photo Finder


A Universal Photo Geotagging Device allowing for Digital Photo Geotagging

Sunnyvale, CA (December 21, 2007) – ATP, a leading manufacturer of DRAM and flash memory solutions, today introduced the new GPS Photo Finder – a portable photo accessory that allows for convenient ‘geotagging’ of digital photos taken by any digital camera. Geotagging is a new cutting edge feature in digital photography which allows users to associate images with the locations where their pictures were taken.

“The ATP GPS Photo Finder allows users to seamlessly tag their photos with GPS coordinates and find the locations at which the pictures were taken,” said Michael Plaksin, ATP Vice President of Sales. “Imagine tracking your trip across Europe or your cruise around the Caribbean, and to be able to visually and geographically organize your photos afterwards. With new applications such as photo-enabled GPS navigation around the corner, this technology will see significant growth in the next few years. We are pleased to be able to offer this advanced technology to our customers today.”

The ATP Photo Finder, unlike other new solutions on the market, is universally compatible with any digital camera using jpeg image files, allowing users the convenience of a single device to geotag pictures from multiple camera brands and models.

The Photo Finder can also be used on the go without the need for a computer. Simply plug in your camera’s memory card into the Photo Finder’s built-in card reader or USB port, and it automatically finds and tags your images without any additional software or hardware. Pictures can currently be viewed using software such as Picasa and Google Earth which support geotagging.

The ATP GPS Photo Finder is scheduled for mass production in Q1/08. For more information on the Photo Finder and other ATP products, please visit www.atpinc.com or email flash@atpinc.com.

ATP and the ATP logo are registered trademarks of ATP Electronics, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About ATP
Founded in 1991, ATP is a leading manufacturer of high performance and durable flash memory solutions as well as DRAM memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, testing and qualification, ATP offers a broad range of the highest quality DRAM memory products for mission critical applications such as server blade, workstation, network communication, and embedded systems. ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. For more information on ATP memory products, visit http://www.atpinc.com or email flash@atpinc.com.


(First posted on Thursday, December 27, 2007 at 11:50 EST)

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