2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Samsung's logo. Click here to visit the Samsung website! PRESS RELEASE: Samsung Ships Compact Flash Card Sized Hard Drive With Record Breaking Capacity For Advanced Mobile Devices


LAS VEGAS --(Business Wire)-- Jan. 6, 2008 Samsung Electronics Ltd., a worldwide leader in digital consumer electronics and information technology, today announced that it is shipping Compact Flash card-sized hard disk drives (HDD) for use in mobile consumer devices. Initially available in 30GB and 40GB models, Samsung's Spinpoint A1 hard disks offer significantly higher storage capacity than conventional memory cards, high shock resistance, and low power consumption.

Samsung's suite of advanced hard disk drives will be on display at CES 2008 in its Semiconductor Product Showcase, #N236, at the Las Vegas Convention Center, North Hall, 2nd Floor. Information regarding this product and other Samsung news at CES is available online at http://www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html .

"Samsung is leading the blockbuster demand for portable consumer devices that offer greater capacities for storing information, music, videos and games," said Andy Higginbotham, director of hard drive sales and marketing, Samsung Semiconductor. "This new drive will fit within the dimensions of the already widely adopted Compact Flash type II card form factor."

Samsung's compact A1 hard drive is just 42.8 x 36.4 x 5 mm in size. It delivers more than 3 times the capacity of 1-inch HDDs currently on the market while adding only 23 percent more volume. These powerful features make Samsung's new A1 hard drives the ideal choice for advanced mobile devices that need a significant step up in storage capacity while still keeping size to a minimum.

Samsung's A1 hard drive offers improved battery life and the highest available resistance to shock. Samsung's proprietary free-fall sensor instantly detects that a fall is taking place and parks the head in a protective ramp before the impact in order to protect itself. The drive also employs Samsung's rotational vibration sensor to protect the data from heavy vibrations in noisy environments.

Samsung's A1 drive is offered with PATA/CEATA/USB interface options and features a 3600rpm rotation speed, a 2MB buffer memory, shock resistance of up to 650G, a two-second drive-ready time, and nearly inaudible acoustic noise.

Samsung's A-Series is currently shipping with an MSRP of $199.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit http://www.samsung.com for more information.

1 Actual accessible capacity may differ due to formatting and partitioning of the hard drive, as well as due to your computer's operating system.


(First posted on Tuesday, January 8, 2008 at 16:18 EST)

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