2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Technical Cooperation Agreement with Adobe Systems


A new development making raw image processing available at retail for the first time!

We are pleased to announce an agreement that establishes technical cooperation between Noritsu Koki and Adobe Systems. This agreement enables photo retailers with Noritsu input terminals (CT terminals) and Noritsu minilab systems to accept and process raw image data, which is widely used in digital SLR camera photography. This is the first time that raw image data will be supported at the retail level, opening the door for retailers who want to easily provide high quality photographic prints from raw image files.

Raw image data provides more flexibility, higher quality, and more creativity than other image formats such as JPEG and TIFF, and this is why the use of raw image data has grown rapidly along with the increase in popularity of digital SLR cameras. However, raw formats differ between different camera manufacturers, as most manufacturers have chosen their own proprietary raw format. This means that when a photographer prints image data at home or at retail, they must first use proprietary software to convert the raw image data into another format such as JPEG.

Noritsu Koki and Adobe Systems have entered an agreement in which Noritsu Koki is supplied with technology to convert raw image data into the Digital Negative (Hereinafter DNG™ ) format, which is a standard raw format developed by Adobe Systems.

This DNG conversion technology will be incorporated in Noritsu minilab systems. This enables Noritsu equipment to read and process raw image data from each camera manufacturer without requiring an additional conversion step beforehand. Furthermore, the converted image data is then enhanced with Noritsu's AccuSmart™ image processing technology, providing high quality photographs and media writing. This means that customers can easily receive a high quality print service, eliminating the need to conduct raw image data processing (conversion) beforehand.

The list of camera models supported by DNG conversion is extensive, and this list will continue to grow. Constant additions of new models ensure that digital camera models released in the future will also be supported.

Support is scheduled to be given to Noritsu equipment around the end of May 2008.

As of January 10, 2008. According information gathered by Noritsu Koki.
DNG™ is a registered trademark of Adobe Systems Incorporated.
Noritsu and AccuSmart are trademarks of Noritsu Koki.

Information about raw image data that can be converted with DNG is available on the Adobe Systems Incorporated web page listed below. Some models may not be supported.

http://www.adobe.com/products/photoshop/cameraraw.html

Users of Noritsu products
In order to input and print raw image data with Noritsu input terminals (CT terminals) and minilab systems, a version upgrade is required for the equipment used.

Please contact your local Noritsu dealer for information regarding models that support DNG conversion.


(First posted on Monday, January 21, 2008 at 09:38 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate