2008 Photo Marketing Association Tradeshow
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Sony's Cyber-shot DSC-S780 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony: Two new S-series Cyber-shots
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 23, 2008 - 13:01 EST)

Sony USA has today announced two new digital camera models that are closely related to the Cyber-shot S730 announced in Europe last month.

The Sony Cyber-shot DSC-S750 and DSC-S780 are nearly identical to each other, with the exception of sensor resolution - the S750 offering seven megapixels, while the S850 boosts this just slightly to eight megapixels. As compared to Europe's S730 the new cameras are a little smaller, most likely due to the use of a proprietary Lithium Ion battery rather than the standard AAs of the S730. The Sony S750 / S780 also have a slightly larger and higher resolution LCD display.

The Sony Cyber-shot DSC-S750 will be first to ship, arriving in March priced at $150. The Sony DSC-S780 will follow from April, priced at about $180.

Sony Cyber-shot DSC-S750
Sony's Cyber-shot DSC-S750 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Sony
Model Number DSC-S750
Dimensions 3.6 x 2.2 x 1.0"
90.8 x 56.0 x 26.5mm
Weight 128.0 g
4.5 oz
Planned Price $150.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" Sony Super HAD CCD
7.40 megapixels (total)
7.20 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3, 3:2
Image Dimensions 3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 380 (0.2 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 153,000 pixels
Playback Zoom 5.0x max
Lens
Lens Type Sony lens, 6 elements in 6 groups including 3 aspherical elements
3x optical zoom
Image Stabilization No
Focal Length 5.8 - 17.4mm (actual)
35 - 105mm (35mm equivalent)
Aperture Range f/2.8 (wide) / f/4.8 (tele) - f/9.7
Focusing System 5-point Contrast Detection
Manual Focus possible (0) steps
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 2.0" - infinity (5.0 cm - infinity)
Exposure
ISO Sensitivity Auto, 100, 200, 400, 800, 1250
Shutter Speed 1 - 1/2000 second
Exposure Modes Program
Metering Modes Multi-pattern, Center-weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash WB
Internal Flash Modes: Auto, On, Slow Synch, Off
Range: Auto ISO: Wide: 0.5 - 3.5m; Tele: 0.5 - 2.0m
Creative
Scene Modes Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, High Sensitivity
Digital Zoom 2x Precision, up to 14x Smart Zoom
Self Timer Yes, 10 or 2 seconds
Movie Format AVI (Motion JPEG) with audio
Storage
Recording Medium Memory Stick Duo, Memory Stick PRO Duo, Built-in
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other Multi-jack, DC-Input
Power
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary NP-BK1
Product Bundle
Software Sony CD-ROM
Battery / Charger 1 x Proprietary NP-BK1 Lithium-ion rechargeable battery and charger
Flash Memory 22.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Sony's Cyber-shot DSC-S750 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Sony Cyber-shot DSC-S780
Sony's Cyber-shot DSC-S780 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Sony
Model Number DSC-S780
Dimensions 3.6 x 2.2 x 1.0"
90.8 x 56.0 x 26.5mm
Weight 128.0 g
4.5 oz
Planned Price $180.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" Sony Super HAD CCD
8.30 megapixels (total)
8.10 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3, 3:2
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1920 x 1080 (2.1 megapixels)
640 x 380 (0.2 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 153,000 pixels
Playback Zoom 5.0x max
Lens
Lens Type Sony lens, 6 elements in 6 groups including 3 aspherical elements
3x optical zoom
Image Stabilization No
Focal Length 5.8 - 17.4mm (actual)
35 - 105mm (35mm equivalent)
Aperture Range f/2.8 (wide) / f/4.8 (tele) - f/9.7
Focusing System 5-point Contrast Detection
Manual Focus possible (0) steps
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 2.0" - infinity (5.0 cm - infinity)
Exposure
ISO Sensitivity Auto, 100, 200, 400, 800, 1250
Shutter Speed 1 - 1/2000 second
Exposure Modes Program
Metering Modes Multi-pattern, Center-weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash WB
Internal Flash Modes: Auto, On, Slow Synch, Off
Range: Auto ISO: Wide: 0.5 - 3.5m; Tele: 0.5 - 2.0m
Creative
Scene Modes Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, High Sensitivity
Digital Zoom 2x Precision, up to 15x Smart Zoom
Self Timer Yes, 10 or 2 seconds
Movie Format AVI (Motion JPEG) with audio
Storage
Recording Medium Memory Stick Duo, Memory Stick PRO Duo, Built-in
File System FAT16, FAT32, complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Other Multi-jack, DC-Input
Power
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary NP-BK1
Product Bundle
Software Sony CD-ROM
Battery / Charger 1 x Proprietary NP-BK1 Lithium-ion rechargeable battery and charger
Flash Memory 22.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Sony's Cyber-shot DSC-S780 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

SONY ADDS PERFORMANCE AND REFINES DESIGN ON ENTRY-LEVEL CYBER-SHOT CAMERAS

SAN DIEGO, Jan. 23, 2008 – Sony has enhanced the features and updated the design of its new Cyber-shot® DSC-S750 and DSC-S780 digital still camera models.

Both of the new entry-level digital still cameras feature Sony’s face detection technology, which identifies up to three faces in the camera’s LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.

Sony has also upgraded the two models’ power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.

“Face detection is just one of the technologies we’re introducing to help customers take better photos more easily,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics.

The 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos.

Higher sensitivity settings up to IS01250 have been added to both models to help reduce the risk of blurry photos when shooting in low-light conditions.

Seven convenient scene selections, including twilight, twilight portrait, landscape, soft snap, beach, snow and high sensitivity, allow you to adjust quickly for specific shooting conditions.

The cameras’ five-point autofocus system helps take the guesswork out of picture taking by intelligently selecting the best focus for the subject. This helps to ensure that the subject is in focus, even if they are not in the center of the frame.

The cameras are equipped with 22MB of internal memory so you can start shooting as soon as the camera is out of the box. Their capacities can be expanded easily with an optional Memory Stick Duo™ or Memory Stick PRO Duo™ media card, now available in capacities up to 16 gigabytes.

Price and Availability
Available in classic silver, the DSC-S750 model ships in March for about $150, and the DSC-S780 will be available in April for about $180. Options will include travel chargers, batteries, carrying cases, sports packs and other accessories, all sold separately.

The models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

# # #

Editor’s Note: Actual battery life may vary based on product settings, usage patterns, battery and environmental conditions. The viewable area of LCD displays is measured diagonally. A portion of the internal memory is used for data management functions. For additional information about Sony products, your readers can call toll-free (888) 222-SONY, or visit Sony's web site at www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at www.sony.com/news.

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