2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Delkin ImageRouter. Courtesy of Delkin Devices, with modifications by Zig Weidelich. PRESS RELEASE: Delkin Introduces DIMA Award Winning ImageRouter At PMA 2008


Poway, CA. January 30, 2008 - Delkin Devices, Inc. debuts the ImageRouter, their latest, cutting-edge card reader, at PMA 2008. The DIMA Award winning ImageRouter is a reader that offers professional photographers a complete file import system specifically designed to improve workflow efficiency. ImageRouter, a four-slot, USB 2.0 CompactFlash card reader with a built-in powered hub, simultaneously transfers data from four CF cards to a PC when combined with BackupandBurn file management software. Users simply insert their cards, start the transfer and walk away.

"When you come back from a shoot with several cards, you will spend a significant amount of time transferring your images to a computer", explains Kathleen Finlayson, Delkin's New Product Specialist. "A single slot reader keeps you tied to your desk cycling cards in and out until each card has been transferred. By letting you transfer data from 4 cards at once, ImageRouter frees you from your desk. You get to spend more time taking photographs while ImageRouter and BackupandBurn handle the busy work."

In addition to the four slots on each unit, ImageRouter's built-in powered hub allows "daisy-chaining" of multiple units. Photographers with more than four cards simply plug two or more ImageRouters together and transfer as normal. Its heavy casing and rubber feet make ImageRouter rugged, durable and perfect for the heavy workloads of professional photographers.

ImageRouter can be purchased separately or with BackupandBurn software included. BackupandBurn allows users to select multiple drives from which to download. It automatically renames files based on user-set parameters. Users can specify how the files are re-named and re-numbered and even have Jpeg and RAW files sent to different folders. Images can also be copied to multiple locations and automatically burned to a CD or DVD. Security features like Image Verification ensure transfers and burns are completed properly. BackupandBurn is currently available for Windows. A Mac version is scheduled for release in the near future.

Since speed is always an issue with readers, Delkin designed the ImageRouter around one of the fastest chipsets available - with four UDMA enabled CF cards inserted, users will see transfer rates of 19 MB/sec read and 18 MB/sec write through USB 2.0. Even with two ImageRouters hooked together, transfer speeds drop to a still-blazing 17MB/sec read and 15 MB/sec write.

"We didn't want to make just another fast reader; we wanted to design a product that made life easier for photographers," explains Martin Wood, Delkin's CEO. "With the ImageRouter we looked at one of the major bottlenecks for photographers - workflow - and made the process more efficient. Our goal as a company is to make photography better with innovative new products, and ImageRouter definitely accomplishes this."

All of Delkin's new products introduced at PMA can be found in their booth A231 or online at www.delkin.com.

Delkin Devices, Inc. is based in Poway, California, and its European branch office is located in Birmingham, England. Delkin has been "Making Photography Better" since 1986. From SensorScope cleaning products and Archival Gold Media to Pop-Up Shades and Power batteries, Delkin products deliver premium quality, innovative designs and an ongoing dedication to superior customer service. Delkin Devices and its products have become worldwide industry leaders in both OEM and consumer markets. Delkin branded memory cards continue to be a leading choice among professional photographers and others passionate about digital photography.


(First posted on Wednesday, January 30, 2008 at 11:38 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate