2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Casio Logo. Click to visit Casio's USA website. PRESS RELEASE: Casio EXILIM Receives a Top Ranking in Digital Camera Usage and Satisfaction in Study from J.D. Power and Associates


Casio EXILIM Zoom Series is the Highest Ranked Digital Camera in Ultra-Slim Segment

DOVER, NJ, JANUARY 31, 2008 -- Casio America, Inc. received the highest ranking in the ultra slim segment in the J.D. Power and Associates 2007 Digital Camera Usage and Satisfaction StudySM for its Casio EXILIM Zoom Series.

The study, based on responses from 7,493 digital camera owners, measured four factors to determine customer satisfaction: picture quality, performance, operation and appearance and styling. On a 1,000 point scale, the EXILIM Zoom series rated an 802 in the customer satisfaction index ranking, higher than any other digital camera in the ultra slim segment.

J.D. Power and Associates, presented Casio with the award during a ceremony held at Casio America, Inc. headquarters on December 18, 2007.

"We are honored to receive this award, especially because it is based on customer satisfaction with our product," said John Homlish, Executive Vice President of Sales and Marketing, Casio America, Inc. "We constantly strive to make products that combine high quality and technology with great style, and this award demonstrates that our attention to these details is resonating with consumers."

Casio's EXILIM Zoom series offers consumers superior functionality combined with a stylish, compact look. The EXILIM Zoom line enhances every photo opportunity with superior image quality and simultaneous viewing of wide angle and telephoto shots.

The 2007 Digital Camera Usage and Satisfaction Study is based on responses from 7,493 consumers who purchased a digital camera between June and July 2007. The study evaluated camera models in four body-style award segments: point and shoot, premium point and shoot, ultra slim and digital single lens reflex (DSLR).

To learn more about the J.D. Power and Associates award information, log onto www.jdpower.com.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com

EXILIM is a registered trademark of CASIO COMPUTER CO., LTD.


(First posted on Thursday, January 31, 2008 at 12:10 EST)

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