Original Source Press Release:
Olympus announces D-550 Zoom digital camera! (UPDATED)|
(Wednesday, May 8, 2002 - 10:00 EDT)
New model updates the D-510Z / D-520Z with a 3 megapixel imager...
Olympus has today announced a new digital camera following on from its Camedia D-510 Zoom and D-520 Zoom series, the Camedia D-550 Zoom. Featuring a 3 megapixel CCD imager and 2.8x optical zoom lens, the camera also adds a new 3:2 aspect ratio mode as well as the standard 4:3 for prints that match the standard 35mm film sizes.
The Olympus Camedia D-550 Zoom will ship in the USA this June at a cost of $499 (MSRP) / $399 (Estimated Street Price). Canadian pricing will be $599 (MSRP). Full specifications and product photos courtesy of Olympus follow:
UPDATED 2002-05-08 09:10ET: The Camedia D-550 ZOOM will apparently sell in Europe as the Camedia C-300ZOOM and a UK retail price of £299.
Olympus America Inc.
Olympus Camedia D-550 Zoom
|CCD Imager ||3.0 Megapixel Effective |
3.3 Megapixel Gross
Size 1 /2.5" (0.4") CCD
|Lens ||Olympus multivariator 2 aspherical glass 2.8x zoom lens 5.8-16.2 mm |
(36-100mm equivalent in 35mm photography)
|Seamless Digital Zoom ||10x (2.8x optical and 3.6x digital combined) |
|Aperture Range ||F2.9-5.6 (W) / F4.4-8.6 (T) |
|Shutter Speeds ||Program Auto: 1/1,000 sec. - 1/2 sec. / Night Scene Mode: 2 sec. |
|ISO ||Auto: 100-400 / Manual: 100, 200, 400 (equivalent) |
|Recording Mode(s) ||Still image: EXIF TIFF (non-compressed), EXIF JPEG, DCF (design rule for Camera File system), QuickTimeR Motion JPEG (Movie Mode) |
|Adjustable Resolutions ||1,984 x 1,312 (3:2) TIFF, JPEG-High/Normal |
1,984 x 1,488 TIFF, SHQ/HQ JPEG
1,600 x 1,200 TIFF, SQ JPEG-High/Normal
1,280 x 960 TIFF, SQ JPEG-High/Normal
1,024 x 768 TIFF, SQ JPEG-High/Normal
640 x 480 TIFF, SQ JPEG-High/Normal
320 x 240 @15fps QuickTime Motion JPEG
160 x 120 @15fps QuickTime Motion JPEG
|DPOF (Digital Print Order Format) ||Print Reservation (Single, Multiple, All, Number of copy), Date/Time, Cropping |
|Optimum Image Enlargement ||N/A |
|True Pic Technology ||YES |
|Automatic Pixel Mapping ||YES |
|Image Adjustment modes ||Sharpness: Hard/Normal/Soft; Contrast: High/Standard/Low |
Exposure Compensation: +/- 2 EV in 1/2 EV steps
|Image Effects ||Noise Reduction: available at Shutter speeds of 1 second or longer in Night Scene Mode |
|Panorama ||Up to 10 frames stitchable automatically with CAMEDIA Master software when using Olympus brand SmartMedia™ |
|Sequence ||2 frames per second burst up to 8 frames in HQ mode |
|Viewfinder ||Optical real-image viewfinder with Diopter Adjustment and Autofocus /backlight LED |
|LCD ||1.8" (4.5cm) Color TFT LCD (61,000 pixels) |
|Focusing System ||iESP Multi-Pattern AF (autofocus) TTL system (contrast detection), Spot AF, Full Time AF (Movie Mode) |
|Focusing Ranges ||Macro Mode 8" - 31"(0.2m-0.8m) |
Standard AF 31" - Infinity (0.8m - Infinity)
One Touch Focus (Infinity)
|Exposure Control ||Program Auto (f 2.9/4.4 - 8.6, 1/1,000 sec. - 1/2 sec.) |
5 Auto Creative Scene Mode: Self Portrait/Portrait/Night Scene/Landscape/Landscape+Portrait
|Metering System ||Digital ESP Multi-Pattern Meter, Spot |
|White Balance System ||iESP Multi-pattern auto TTL |
4 Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent)
|Flash ||Built-in Automatic Pop Up Flash |
|Flash Modes ||Auto Flash for low and backlight |
"Red-eye" Reduction Flash
|Flash Working Range ||Wide: 7.9" - 11.2' (0.2m - 3.4m) @ ISO 100 |
Tele: 31" - 7.6' (0.8m - 2.3m) @ISO 100
|Flash Charging Time ||Less than 8 seconds (at normal temperature with new batteries) |
|Removable Media Card ||3V (3.3V) SmartMedia™ card (4, 8, 16, 32, 64, and 128 MB) |
|Selftimer/Remote ||12 second delay Selftimer |
|Settings Memorization ||On, Default |
|Outer Connectors ||USB connector (USB Auto-Connect), NTSC Video Out, DC input |
|Auto-Connect USB ||Compatible with Windows 98 rev2 / ME / 2000 Pro / XP - MacOS 8.6 - 9.01 / OSX (10.1) |
|Image Playback ||Still: Index display (4/9/16), 1.5x - 4x enlargement by 0.5x steps, Slide-show, Scene rotation; Movie: Normal Playback, Reverse Playback, Frame by Frame |
|Image Editing ||Still: Resize, Cropping, B&W, Sepia; Movie: Index, Edit |
|Operating Environment ||Operation: 32 F -104F (0C - 40C) 30-90% Humidity |
Storage: -4 F - 140F (-20C - 60C) 10-90% Humidity
|Power Supply ||Main Power Source: 2 x LB-01 (CR-3V) Lithium batteries |
4 x AA Ni-MH rechargeable batteries
4 x AA Lithium batteries
4 x AA NiCd rechargeable batteries
4 x AA Alkaline batteries (Manganese batteries cannot be used)
AC Power: C-7AU AC adapter (optional)
|Date/Time Calendar ||Simultaneous recording into image date |
|Calendar ||Automatic up to the year 2031 |
|Size ||4.6" W x 2.6" H x 1.9" D (117.5m W x 66mm H x 49.5mm D) |
|Weight ||8.5 Oz./ 240 g without batteries and SmartMedia™ |
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|OLYMPUS INTRODUCES EASY TO USE POCKET-SIZE 3 MEGAPIXEL CAMERA|
D-550 ZOOM features Exclusive 3 Megapixel CCD, World's First Virtual Mode Dial and Long-Life Battery Circuitry
May 8, 2002, Melville, NY--Proving once again that Nothing's Impossible, Olympus America announced today the CAMEDIA D-550 ZOOM, which offers consumers everything they're looking for in a point & shoot camera with absolutely no compromises in quality--a high resolution 3 Megapixel CCD; 2.8X optical zoom with a totally seamless 10X zoom (2.8X optical & 3.6X digital); 5 Scene Program modes with the camera world's first Virtual Mode Dial; an improved easy menu navigation system; large 1.8" LCD; and high-end imaging features in a comfortable, compact and easy-to-use stylish clamshell body for only $399.
The D-550 ZOOM is the smart choice for all kinds of photographers, from the first time buyer who wants a high-resolution digital camera with optical zoom to previous digital camera owners who want to move up to a higher resolution digital camera at an affordable price.
The Olympus D-550 ZOOM uses a newly designed 3 Megapixel CCD and offers sophisticated image quality features normally found on more advanced Olympus digital cameras. Olympus' renowned high-quality 2 aspherical glass element 2.8x, 5.8-16.2mm zoom lens (36-100mm equivalent in 35mm photography) is matched to the CCD and designed for digital photography producing superior image quality. Advanced color management settings in the 5-Scene Program modes--Portrait, Landscape, Landscape+Portrait, Night Scene and Self Portrait mode--always give users optimum color and picture result. Additionally, the D-550 ZOOM features Automatic Noise Reduction technology for crisp, clean colors and sharp detail even when shooting long exposures in low light of one second and longer in the Night Scene mode. Olympus's exclusive TruePic™ technology optimizes the image quality for picture sharpness, contrast, true colors and gradation in all picture resolutions, along with Automatic Pixel Mapping, which analyzes the CCD, re-mapping it for maximum CCD performance.
The new 3:2 Recording Mode in the D-550 ZOOM allows users to create perfectly sized 4 x 6 prints along with a variety of other popular print sizes. The 3:2 aspect ratio is the standard image ratio for conventional 35mm film cameras, and the most requested print aspect ratio for photographic framing. The exclusive Virtual Mode Dial with the 5-Scene Program Modes lets anyone easily adjust the mode with a visually supported control circle menu displayed on the LCD for maximum ease of use and "the perfect shots."
Ease Of Use
The D-550 ZOOM offers Olympus' renowned easy to use USB Auto-Connect, hassle-free for PC connectivity and downloading with most of the latest operating systems such as Windows XP and Mac OSX. Simply plug the camera into the USB port and you're ready to go.
Battery life is one of the most critically important features in a digital camera, and the D-550 ZOOM has extremely long battery life allowing literally hundreds of shots in normal operation with four AA alkaline batteries (while using the LCD display and flash 50% of the time). With the LCD and flash turned off, the camera can capture thousands of images using the same AA alkaline batteries. When the Olympus' long-life LB01 (CR3V) batteries are used, battery-life is extended by about 3 times for even more of your favorite photos.
The D-550 ZOOM will be available in June for $399. It comes with a 16MB SmartMedia card, USB cable, video cable, carrying strap, 4 AA alkaline batteries, CAMEDIA Master 4.0 software, manual, Quick Start Guide, and warranty card.
D-550 ZOOM Street Price: $399 (U.S.)
D-550 ZOOM SRP: $499 (U.S.)
D-550 ZOOM SRP: $599 (Canada)
For more information, contact Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.
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ABOUT OLYMPUS - Nothing's Impossible
Based in Melville, New York, Olympus America distributes a wide range of products for the consumer, scientific, health care, commercial and industrial markets. These include film cameras that provide the ultimate combination of performance and style, and digital cameras that produce the most realistic digital images yet available. Microcassette and digital voice recorders, binoculars, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America.