|Digital Camera Penetration Reaches 20% of U.S. Households, According to New Report by InfoTrends Research Group|
BOSTON--(BUSINESS WIRE)--April 22, 2003--InfoTrends Research Group's latest study of digital camera users confirms that 20% of U.S. households now own a digital camera. Digital camera penetration is rising rapidly and is expected to reach 30% by the end of 2003. InfoTrends' study of U.S. Internet-connected households revealed that 45% of respondents own a digital camera and that 24% of Internet-connected households plan to purchase their first digital camera this year. The results of InfoTrends' surveys and forecasts are used to calculate household penetration.
Rising digital camera penetration brings waves of change for the photo industry, including changes for preferred digital photo print locations and services. Currently, 82% of digital camera users print digital photos at home and 81% of those who plan to purchase a digital camera in the future expect to print their digital photos primarily at home. Nevertheless, retail locations could become the leading digital photo print location in the future. 64% of female respondents who own a digital camera or who are planning to purchase a digital camera believe that retail locations will become their preferred digital photo printing location, if it is priced competitively with film processing.
Another topic coming to the forefront for the photo industry is digital photo management and archiving. "Digital camera users are accumulating large collections of digital photos, but few users are concerned about taking steps to archive their digital photos for the long term," says Michelle Slaughter, Director of Digital Photography Trends at InfoTrends. "The study shows that 78% of digital camera users are not proactively taking steps to manage and archive their digital photos for the long term. Consumers are not concerned about archiving because most are not aware of how easily they could lose their digital photos to viruses, obsolete storage media, or hard drive crashes. Industry players need to offer solutions that help consumers preserve their digital photos for the long term."
InfoTrends' new forecast report entitled 2003 Digital Camera Survey: End-User and Non-User Analysis is available immediately. The 119-page study with 133 figures and two sets of tabulations reveals in-depth trends in digital camera features and brand preferences, printing, storage, applications, pricing, purchase channels, demographics, user segments, and more.
About InfoTrends Research Group
InfoTrends Research Group, Inc. (www.infotrends-rgi.com) is the leading market research and consulting firm for digital imaging technologies and markets. With the largest number of analysts dedicated solely to digital imaging, InfoTrends offers the most focused coverage of this rapidly evolving market. InfoTrends helps its worldwide clientele improve the effectiveness of their strategic planning by providing valuable tools for intelligent decision-making, including forecasts, end user research, product analysis, and market trend tracking. Research is available through standalone reports, custom consulting, and through the Digital Photography Trends(TM), Internet Imaging Trends(TM), and Image Scanning Trends(TM) subscription advisory services in online format. InfoTrends is committed to promoting market growth and development through its press and media events for the digital imaging industry, and through its industry conferences. InfoTrends is a member of the CAP Ventures family (www.capv.com), a worldwide strategic consulting firm for providers and users of business communication technologies and services.