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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Iomega's 52X CD-RW / DVD-ROM + 7-in-1 Card Reader drive. Courtesy of Iomega, with modifications by Michael R. Tomkins. PRESS RELEASE: Iomega Releases Versatile CD-RW/DVD-ROM Combo Drive With 7-in-1 Card Reader


SAN DIEGO, February 25, 2004 - Iomega Corporation (NYSE: IOM), a global leader in data storage, today announced that it is now shipping two new CD-RW/DVD-ROM combination drives: the Iomega® CD-RW/DVD-ROM Plus 7-in-1 Card Reader, and the Iomega CD-RW/DVD-ROM External USB 2.0 Drive.

Both drives give users the latest in 52x24x52x CD-RW technology enhanced with 16x DVD-ROM (read-only) capability. Iomega's "Plus" product features a 7-in-1 card reader that makes it possible for home users and digital camera enthusiasts to download digital camera images, drag and drop files between media cards, archive photos, watch DVDs, and back up data, all from the same device.

"Iomega's CD-RW/DVD-ROM Plus 7-in-1 Card Reader is a simpler and faster alternative for transferring memory card data to the PC, and it conserves batteries in the portable device," said Sean Burke, vice president, mobile and desktop products, Iomega Corporation. "It's a convenient, easy-to-use device for fingertip access to all of the common media formats."

Multiple Card Formats Supported
The CD-RW/DVD-ROM Plus 7-in-1 Card Reader supports the following card formats:

  • CompactFlash™ (type I and type II)
  • SmartMedia™ (SM)
  • Microdrive
  • Multimedia Card (MMC)
  • Secure Digital (SD)
  • Memory Stick (all formats including MS Duo and Magic Gate)
  • Memory Stick Pro
Superior Optical Drive Performance
Both new drives provide superior optical drive performance and include buffer under-run protection for reliable burns, 48x DAE (digital audio extraction) for exceptionally fast audio ripping from CDs, and a 2 MB hardware buffer to streamline data transfers.

Included Software
For easy CD burning, both drives include Iomega's HotBurn® Pro software for Windows® PCs and Charismac Discribe for Macintosh® computers.

Also included is Iomega® Automatic Backup software, a PC Magazine Editor's Choice for real-time backup software (June 17, 2003, magazine edition). Other software includes Sonic™ CinePlayer™ software for the highest quality video playback, MusicMatch™ Jukebox music management software, and Adobe® Photoshop® Album photo management software.

Compatibility
For PC users, the products are compatible with PCs running Microsoft® Windows® 98/98SE, 2000, Me, and XP with an available USB 2.0 connection (backward compatible with USB 1.1 at 4x4x6x speeds). For Mac users, the CD-RW/DVD-ROM drives are compatible with Power Macintosh G5, G4 or G3 (blue and white G3 only) or iMac with built-in USB 1.1 connection and Mac OS® 8.6, 9.0.4, 9.1 or X for CD-RW; the 7-in-1 card reader is compatible with Mac OS X. See Apple website for information regarding USB 2.0 drivers. Integrated card reader is USB 2.0 full speed compliant, operating at USB 1.1 data rates.

Price and Availability
The CD-RW/DVD-ROM Plus 7-in-1 Card Reader is available for $129.95. The Iomega CD-RW/DVD-ROM External USB 2.0 Drive is available for $129.95. (All pricing is U.S. suggested retail.)

About Iomega
Iomega Corporation provides easy-to-use, high value storage solutions to help people protect, secure, capture and share their valuable digital information. Iomega's award-winning storage products include the popular Zip® 100MB, 250MB and 750MB drives, high-performance Iomega® HDD External Hard Drives in desktop and network configurations, Iomega Mini USB Drives and Micro Mini USB Drives, Iomega external CD-RW drives, Iomega Super DVD drives and the Iomega Floppy USB-Powered Drive. Iomega simplifies data protection and sharing at home and in the workplace with Iomega Automatic Backup software, Iomega Sync software, HotBurn® CD-recording software, and Active Disk™ technology. For networks, Iomega NAS servers offer capacities of 160GB to 2TB. For unlimited capacity and anytime, anywhere access, Iomega offers iStorage™ secure online storage. Iomega also offers businesses and consumers a comprehensive data recovery services solution for recovering lost data due to hardware failure, file corruption or media damage. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

NOTE: The statements contained in this release regarding development, production and distribution of the Iomega product, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward‑looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward‑looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward‑looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the Iomega product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10‑K for the year ended December 31, 2002, and its most recent Quarterly Report on Form 10-Q.

# # #

Copyrightę 2004 Iomega Corporation. All rights reserved. Iomega, Zip, REV, Active Disk, iStorage, HotBurn and QuikTouch are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.


(First posted on Thursday, February 26, 2004 at 19:43 EST)

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