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PRESS RELEASE: KODAK ROYAL Digital Color Paper
Name change reflects consumer demand for high-quality digital prints at retail
ROCHESTER, NY - Dec. 6, 2005 - Meeting the demands of today's digitally savvy consumer, Eastman Kodak Company today announced that KODAK ROYAL Paper, Kodak's highest-quality consumer photofinishing paper, is now KODAK ROYAL Digital Color Paper. This change will enable photofinishers to better communicate to consumers that this is Kodak's best silver halide paper for digital printing. Consumers will enjoy crisp, sharp, color-saturated digital pictures that are available from this premium paper.
"People today shoot digital and they want to print digital. By changing the name of our most premium paper to reflect this marketplace shift, we will help retailers communicate to consumers that they can expect the highest quality digital prints when they choose KODAK ROYAL Digital Color Paper," said Frederic Lewis, worldwide product manager, Eastman Kodak Company. "The familiar gold back print that people have come to associate with beautiful photos now means exceptional digital photos as well."
Despite its name change, KODAK ROYAL Digital Color Paper remains a clear choice for optical prints as well. The top-of-the line consumer photofinishing paper is distinguished with a thicker paper base, gold back print and enhanced performance to deliver prints with outstanding richness, sharpness, and clarity that will last for generations.
KODAK ROYAL Digital Color Paper contains a host of attributes that make it ideal for digital printing such as: optimization for the dynamic range of digital printers; ROYAL paper base ingredients that augment the emulsion's ability for sharper prints; sensitized layers adjusted for precise exposure and results; reduced light scatter and special neutral fringing that sharpens color, limits color bleeding, and maintains distinction of line; and upgraded back print and logo.
KODAK ROYAL paper will be replaced on a stock turnover basis throughout the next few months.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on four businesses: Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; Health - supplying the medical and dental professions with traditional and digital imaging and information systems, IT solutions and services; Graphic Communications - providing customers with a range of solutions for prepress, traditional and digital printing, and document scanning and multi-vendor IT services; and Display & Components - supplying original equipment manufacturers with imaging sensors as well as intellectual property and materials for the organic light-emitting diode (OLED) and LCD display industries. More information about Kodak (NYSE: EK) is available at www.kodak.com.
Kodak and Royal are trademarks of Eastman Kodak Company.
(First posted on Thursday, December 15, 2005 at 21:29 EST)