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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Casio's logo. Click here to visit the Casio website! PRESS RELEASE: Casio Makes A Name For Itself


Leading Consumer Electronics Company Renames U.S. Subsidiary

DOVER, NJ, July 5, 2007 – Casio, Inc, U.S. subsidiary of Casio Computer Co., Ltd., today announced that effective August 1, 2007, they will officially change the company name from Casio, Inc. to Casio America, Inc. The company name change better conveys the position of the company within Casio Computer Co., Ltd., which is a leader among consumer electronics manufacturers and a global company with subsidiaries throughout the world. The new name will reflect the company’s sales responsibility in both the United States and Canada and will allow for effective communication with retail executives and the company’s customer base.

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About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.


(First posted on Thursday, July 5, 2007 at 13:47 EDT)

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