NEW YORK, NEW YORK, December 12th, 2007 - Demonstrating how its DPS Kiosk 7000 turnkey photo finishing and printing kiosk can be a profit center for businesses in a wide array of retail, hospitality and other commercial businesses, Mitsubishi Digital Electronics today announced that -Wall Drugs in South Dakota had successfully deployed a DPS Kiosk 7000 at its legendary roadside mall and attractions near the Badlands National Park and close to many other tourist attractions in the state .

The system, with integrated credit card capabilities, was sold and installed by Ideal Gifts Photos and provides Wall Drugs with a worry-free revenue generator and customers with an intuitive, useful service., Wall Drug needed to increase the profitability of its photo department, while at the same time providing a fast and easy service to the large number of tourists in the area. After getting its start in 1931 by offering free ice water to travelers passing through South Dakota, Wall Drug has gone on to become one of the most famous roadside attractions in America, offering a wonderland of recreational amenities to as many as 15,000 customers a day in the summer.

With so much to see and do in the area, servicing the imaging needs of its customers was a crucial addition to the company's offerings. Tyler Swift, head of the photo department at Wall Drug, along with its owners, decided on the Mitsubishi DPS Kiosk 7000 after examining numerous other possibilities.

"We wanted a reliable, cost effective kiosk that our customers could use without us having to have a staff person present all the time," said Swift. "After looking at a lot of options, we decided the Mitsubishi was the best way to go because it's so fast and easy for the customers to use without assistance."

The DPS Kiosk 7000 allows Wall Drug customers to simply insert their digital camera card and, through the use of a large, easy to use touchscreen, to quickly and easily print out photos or empty the card onto a CD. Though Wall Drug offers extra digital cards, Swift has found many customers prefer to use the one they have and the DPS7000 allows them to empty that card onto a CD and continually re-use it. This comes in handy as they go from the Badlands to Mount Rushmore to the many other attractions in that part of the state.

The DPS Kiosk 7000 is a compact system that can be mounted on a pedestal or positioned on a countertop and has a wide range of printer hookups, offers numerous print sizes in addition to CD burning, and features Bluetooth wireless technology as well.

About Mitsubishi Digital Electronics America, Inc.:
Headquartered in Irvine, CA, Mitsubishi Digital Electronics America, Inc., is a subsidiary of Mitsubishi Electric Corporation (MELCO) of Tokyo, Japan, a worldwide leader in premium quality imaging and presentation products that lead the industry in technology innovation, performance and reliability.

Mitsubishi Imaging Products is unequaled in its commitment to the marketplace with over two decades of manufacturing experience and technology leadership. Every Mitsubishi printer and time-lapse recorder is backed by a network of dedicated professionals and an outstanding service and support program. Mitsubishi's printers and time-lapse recorder products are made available to customers through a network of authorized dealers and distributors throughout the United States and South America.

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