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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PhotoShelter's logo. Click here to visit the PhotoShelter website! PRESS RELEASE: Nikon To Introduce New D700 Camera, Respected Stock Photo Buyers To Speak At PhotoShelter's Shoot! The Day

Event attendees gather insight from image buyers at magazines and ad agencies including TIME, Travel + Leisure, Hill Holliday New York, as well as industry leaders

New York, NY, July 15, 2008 - PhotoShelter Inc., the leading online destination where more than 37,000 photographers sell stock photography and access powerful solutions for e-commerce and image storage, today released the full speaker agenda for its Shoot! The Day gathering in New York City on July 20, 2008, and revealed a special treat for attendees from title sponsor Nikon, who will introduce to participants its recently announced D700 FX-format (23.9 x 36mm) digital SLR camera. The day's event will also include an in-depth look at the creation of a national advertising campaign that utilizes stock photography in a case study delivered by Rachel Rein, art buyer at ad agency Hill Holliday, New York.

Shoot! The Day, a worldwide event designed to revitalize the stock photography industry, will mobilize thousands of photographers across the globe to connect, take pictures and learn. Billed as a free day of demos and dialogue, the New York City gathering will take place from noon to 7:00 p.m. at Shoot Digital Studios and will include a full afternoon of keynote speakers and panels. In one studio, magazine photo editors, ad agency art directors and art buyers will share their stock photography insights with attendees. A second studio will contain speakers focusing on best practices in photographer technique, workflow management and business success. In a third studio attendees will be able to meet representatives and demo products from top equipment manufacturers, service providers and industry organizations.

Nikon D700 D-SLR Introduction
During the New York City gathering, Nikon will display its new D700 FX-format digital SLR camera. This will be one of the first public events where attendees can experience the D700's stunning image quality, accurate color reproduction and revolutionary low-light performance. In addition, the 20 PhotoShelter members selected from more than 750 applicants to participate in the live, fully equipped photo shoots taking place during Shoot! The Day will be using the D700, capturing images in five major categories where stock photo buyers say they find the industry-wide selection to be lacking freshness and diversity.

"We're thrilled to introduce the D700 for the hundreds of advanced and professional photographers attending PhotoShelter's Shoot! The Day event," said Edward Fasano, general manager for marketing, SLR System Products, at Nikon, Inc. "As the exclusive equipment sponsor of this event, we're excited to join PhotoShelter in driving innovation in the stock photo industry and to provide attendees with a glimpse of how the technologies incorporated into Nikon FX and DX-format digital SLRs can take their art and business to new levels."

Event Speakers
Focused on creating success for photographers with industry, workflow and technique insights, PhotoShelter has assembled a slate of respected speakers for the Shoot! The Day New York City gathering.

"We're pleased that so many accomplished photo editors, art buyers and art directors have joined us in support of Shoot! The Day's mission," said PhotoShelter CEO Allen Murabayashi. "Photographers crave new information on how to achieve sales success in stock photography. The Shoot! The Day panels will crush long-standing barriers between image buyers and photographers to deliver real, actionable insights to event attendees."

Shoot! The Day will feature two primary keynote speakers. Rob Haggart of aphotoeditor.com, the former director of photography at Men's Journal, will present "Editorial Bootcamp" designed to share the inside scoop on how photographers can get the attention of editorial photo editors. Rachel Rein, an art buyer at ad agency Hill Holliday, New York will present "From Start to Finish: Finding the Perfect Stock Photos for a Major Campaign" which will highlight the creative process for an agency project that employed stock photography.

Shoot! The Day will also feature two industry panels with experts in stock photo use at respected ad agencies and leading magazine titles. The ad agency panel will be moderated by Angela Natividad of industry blog adrants.com, and panelists will include Belinda Lopez, senior art buyer at Strawberry Frog, Wanda Lau, senior art director at Greater Than One, Jen Santiago, managing art buyer at G2 Direct & Digital, and Molly Aaker, art buyer at Unit7. The magazine industry panel will feature Leslie dela Vega, photo editor at TIME magazine, Whitney Lawson, photo editor at Travel & Leisure, Michael Wichita, assistant photo editor at AARP Bulletin, and Ryan Schick, photo editor at Conde Nast Portfolio.

The Shoot! The Day technique and workflow panels will include a presentation on website best practices from PhotoShelter co-founder Grover Sanschagrin, keywording and post production advice from Jazz Mandair and Gautam Pai of JaincoTech, in depth workflow guidance using Aperture 2 from Joseph Schorr of Apple, and "Photography: One Image at a Time" from Sam Garcia of Nikon.

Event Exhibitors
In one additional large studio, the event will bring together innovative manufacturers, retailers, media, industry organizations and related service providers for a full afternoon of networking and product demo opportunities for attendees. Shoot! The Day exhibitors include title sponsor Adorama Camera, lead media sponsor JPG magazine, Apple, MAC Group, JaincoTech, Regus, the Advertising Photographers of America, and Slideluck Potshow.

For more information about Shoot! The Day activities and registration, visit www.shoottheday.com. Additional promotional partners for Shoot! The Day include altpick.com, artlog, asoboo, Blind Spot magazine, coolhunting.com, flakphoto.com, foto8, humble arts foundation, LowePro, 1prophoto.com, Soura magazine, and The Strobist.

About PhotoShelter Inc.
PhotoShelter is an online photo community where 37,000 of the world's photographers find new opportunities and liberation from the traditional model of selling their work.

The PhotoShelter Collection is a global stock photography marketplace where photographers from 130 different countries contribute over 4,000 new images daily for rights-managed and royalty-free licensing. Through PhotoShelter, photographers keep an unprecedented 70% of every sale, compared to the industry standard of 35%. The Collection provides image buyers with a freshness that results when accomplished pros and undiscovered hobbyists share their distinct perspectives in an edited collection designed to add diversity and authenticity to any project.

PhotoShelter Personal Archive is the leading online solution that enables independent photographers to succeed in selling their images directly to clients. Personal Archive provides state-of-the-art tools for image storage and protection, searchable galleries and slideshows and ecommerce capabilities for easy website integration and instant online sales of prints and licenses. A true solution designed to make the business of photography easier to manage - Personal Archive offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them.

To join our community, visit www.photoshelter.com.
All trademarks are the property of their respective owners.


(First posted on Thursday, July 17, 2008 at 20:40 EDT)

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