The announcement, made on the company's Facebook page, describes a $30 instant rebate now through November 21st on the Pentax W80. Customers buying the Pentax P80 meanwhile can receive a $20 instant rebate through January 2nd.
The Pentax W80 can be operated at depths of up to 16 feet for two hours, is dustproof, can withstand a drop from three feet, and functions in temperatures between 14 and 104 degrees Fahrenheit. Based around a 12.1 megapixel image sensor and a 5x optical zoom lens with 28mm wide angle, the Optio W80 also includes a 2.5" LCD display, SDHC card and 33.7MB internal storage, and power from a Lithium Ion rechargeable battery. Other features of the W80 include "Pixel Track" Shake Reduction, 9-point contrast detection autofocusing with face detection, and a 30 frames-per-second 720p movie mode with monaural sound. Connectivity options in the Pentax W80 include USB 2.0 High-Speed data and NTSC / PAL standard-definition video. List pricing set at about $300. For more details, read our Pentax W80 preview.
The Pentax Optio P80 meanwhile has a compact aluminum alloy body, and is based around the combination of a twelve megapixel CCD image sensor and a Pentax-branded 4x optical zoom lens. The Optio P80's lens offers a range from a generous 27.5mm wide angle to a 110mm telephoto, and features Pentax's Sliding Lens System technology, which allows for a slimmer camera body. The P80 includes a 2.7-inch LCD display, 33.6MB of built-in memory plus an SD / SDHC card slot, nine-point contrast detection autofocusing with face detection, Smile Capture and Blink Detection capabilities, Dynamic Range Adjustment function, and a selection of in-camera digital filters. The Pentax P80 can capture 30fps 720p high definition videos with sound, and offers NTSC / PAL standard-definition video output. Power comes from a D-LI88 Lithium Ion rechargeable battery, and the Pentax P80 will be available in one of three body colors - black, pearl or mint. List pricing for the camera is $200. For more, read our Pentax P80 preview.