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Sony's logo. Click here to visit the Sony website! Sony relocates DSLR, PC business operations
By
(Friday, November 13, 2009 - 03:13 EST)

Sony Japan has today announced organizational changes aimed at strengthening its digital SLR and PC businesses.

Operations relating to the company's Alpha DSLR line will be relocated from Sony's Shin-Osaka Business Center in Osaka City to the Shinagawa Technology Center in Minato-ku, Tokyo. The move brings DSLR, fixed-lens still camera and camcorder development closer together, allowing the company to improve its efficiency, and is expected to be completed by March 2010. For PC operations, meanwhile, Sony will transfer design operations (amongst others) from Sony EMCS Corp. Nagano TEC to the VAIO Business Group, which will be relocated to the Nagano Business Center in Azumino City, Nagano Prefecture. Somy EMCS meanwhile will retain manufacturing operations, and will remain in the Nagano Business Center alongside the VAIO Business Group.

More details in the press release below...

Original Source Press Release:

Initiatives to Strengthen Sony's PC and Digital Imaging Business

Tokyo, Japan - Sony Corporation ("Sony") today announced a series of organizational changes designed to strengthen its PC and digital imaging businesses. Details are as follows:

PC Business
Effective as of April 1, 2010, Sony will transfer certain PC-related operations, including design operations, carried out by Sony EMCS Corporation Nagano TEC (Azumino City, Nagano Prefecture) into the VAIO Business Group, the headquarter function of Sony's PC business. Concurrently, the VAIO Business Group will be relocated to the "Nagano Business Center" of Sony, which will be newly located on the premises of Sony EMCS Corporation Nagano TEC. Following this move, Sony EMCS Corporation Nagano TEC, which is currently conducting design, manufacturing and related operations for Sony's PC business, will be dedicated solely to manufacturing operations.

By centralizing all related operations of product planning, design and manufacturing for Sony's PC business at one site, Sony aims to strengthen collaboration between each operation and establish a unified business structure that further enhances efficiency and accelerates business growth.

Digital Imaging Business
Operations relating to Sony's "α" digital SLR business, which have been located at Sony's Shin-Osaka Business Center in Osaka City, Osaka Prefecture, will move to Sony's Shinagawa Technology Center (Minato -ku, Tokyo). This move is scheduled to be completed by the end of March 2010. It is designed to maximize synergies with other digital imaging business groups (including video cameras and digital still cameras) in areas such as technological and product development, with the aim of further reinforcing Sony's "α" business and optimizing operations across Sony's digital imaging business.

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