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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

GoPro's logo. Click here to visit the GoPro website! PRESS RELEASE: GoPro® to Showcase $299 Consumer HD Camera That Is Changing the Way Professional Action Sports Content is Captured. NAB 2010.

Company to Preview Upcoming Camera Technologies, including Wearable 3D™ HD Sports Cameras.

HALF MOON BAY, Calif., April 9 /PRNewswire/ -- GoPro®, the world's leading HD activity image capture company, will exhibit for the first time at the 2010 NAB show: Booth #C7519. The company will demonstrate how its globally best selling HD HERO® wearable sports cameras are enabling professional video content creators to capture immersive action sports video at a fraction of the cost of competing cameras costing ten to twenty times as much. Retailing for $299 MSRP, the HD HERO line of wearable HD sports cameras has become the tool of choice for professional film and TV action sports cameramen, displacing expensive competing cameras from companies such as Sony and Panasonic.

If you cannot attend NAB (April 10 – 15, Las Vegas) visit www.gopro.com to view example videos captured with GoPro's game changing HD HERO line of cameras. Video samples include a slow motion, surfboard-eye view of professional surfer, Kalani Robb, powering his way through a gaping barrel at world famous Pipeline, Hawaii.

Since 2004, people all around world have been using GoPro's wearable cameras to capture video and photos of themselves during their lives' most exciting, and often hectic moments. Be it surfing, mountain biking, racing cars and motorcycles, or simply enjoying the odd base jump, consumers and professionals alike have looked to GoPro for the best in wearable sports cameras.

With the launch of its HD HERO line of full 1080p wearable cameras in November, 2009, GoPro became an action sports camera of choice for many broadcasters including FUEL.TV, Discovery Channel, National Geographic, SpeedTV, and more. GoPro's powerful and convenient wearable cameras help professional content creators capture footage that would not be possible with larger, more expensive cameras. NBC recently relied on the HD HERO camera to capture "first person" HD perspectives of many of the competition runs, airing them live on their HD broadcast of the Winter Olympics.

In addition to broadcast quality 1080p video and audio, the camera's small size and durability allows content producers to place it in spots to capture unique shots and bring a whole new viewing experience to their audience. These capabilities have broadened the appeal of GoPro to a wider audience of professional content producers.

Victor Hammer, directory of photography for hit CBS television show NCIS Los Angeles, says, "I can put a GoPro HD HERO where I have never been able to put a camera before. With the mounts and accessories, I can put it anywhere I want. These cameras are very reliable and practically indestructible. After an explosion or getting run over by a car, my crew and I always laugh when we pick up the camera and it still works. When the word about GoPro gets out, every Director of Photography will have six of them in their bag."

Producer Rick McCallum of Lucasfilm Ltd., "When I saw the footage from the GoPro on our big screens at Skywalker Ranch, I was amazed something so small and affordable could deliver HD quality. GoPro has opened new doors for creativity in filmmaking. The versatility and price point equate to new shots that were simply not possible or would be very expensive to produce."

GoPro Booth # C7519.
This is GoPro's first time exhibiting at NAB. The company's 1600 square foot booth will feature GoPro's complete line of HD HERO wearable and gear mountable 1080p HD cameras and accessories as well as two of the company's racing cars that are used for R&D. Fifteen 55" LED flat panel TVs will showcase a wide range of dramatic HD footage captured with the HD HERO camera.

"We have seen a dramatic increase in the number of TV and film professionals using our GoPro cameras in their work," says Nicholas Woodman, GoPro founder and CEO. "It's testament to the obsessive engineering and innovation at GoPro that we're able to produce a consumer priced camera that is so widely used by professional content producers. The HD HERO is a game changer and we're excited to showcase it at NAB."

GoPro will also be previewing its Wearable 3D™ technology, a full wearable 1080p activity content capture system based on it's award winning HD HERO camera.
"GoPro is leading the charge into immersive, in-sport 3D content capture that is simply impossible with larger, more expensive cameras," says Nicholas Woodman. "GoPro's Wearable 3D cameras will make it convenient for content producers to creatively capture 3D sports content in ways they wouldn't dare do with other cameras. Thanks to our leading image quality and revolutionary low cost, cameramen can get risky and capture perspectives that capture viewers' attention and applause. It's a GoPro, go for it."

Screen grab from HD video shot with GoPro's HD HERO camera. Kalani Robb powering his way through a gaping barrel at Pipeline, Hawaii. GoPro demonstrating cameras at NAB Conference Booth #C7519. www.gopro.com. Photo and caption provided by PRNewsFoto/GoPro. Click for a bigger picture!

Screen grab from HD video shot with GoPro's HD HERO camera. Kalani Robb powering his way through a gaping barrel at Pipeline, Hawaii. GoPro demonstrating cameras at NAB Conference Booth #C7519. www.gopro.com.
Photo and caption provided by PRNewsFoto/GoPro.

About GoPro
GoPro is the world's leading manufacturer of ultra-convenient wearable and gear mountable digital cameras. Since 2004, GoPro has been designing cameras and accessories that make it easy for people to capture images and video during their favorite activities. Its products include the patented HERO line of shockproof/waterproof wearable cameras and gear-attachment devices.

Be a Hero...GoPro

All brands, names, or trademarks mentioned in this document are the property of their respective owners.


(First posted on Tuesday, April 13, 2010 at 20:01 EDT)

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