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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lensbaby's logo. Click here to visit the Lensbaby website! PRESS RELEASE: Lensbaby Creative Aperture Kit 2 is Now Available


Featuring designs created and submitted by photographers during the Lensbaby “Get Appy” contest

Portland, OR – Lensbaby posed a challenge to its community a few months ago to come up with a new shape for their Creative Aperture Kit. Today, Lensbaby is proud to announce that its Creative Aperture Kit 2, featuring winning designs from that contest, is now available. Creative aperture disks are dropped into a Lensbaby lens in place of one of the round hole aperture disks that come with all Lensbaby optics. When a Creative Aperture disk is used with a Lensbaby SLR lens, the shape cut into the aperture disk will appear in the photograph anywhere bright points of light (specular highlights) are out of focus (ie, decorative lights at night or the sun shining through leaves).

The Lensbaby Creative Aperture Kit packaging, alongside the nine aperture disk designs. Image provided by Lensbaby Inc. Click for a bigger picture!


The Lensbaby Creative Aperture Kit packaging, alongside the nine aperture disk designs.
Image provided by Lensbaby Inc.

The kit contains nine total aperture disks, five of which were designed by Lensbaby photographers and four by the Lensbaby staff. The packaging showcases the winning photograph of the Get Appy contest, Flower by Troy Eiffert who created the Slots aperture disk. The disks included are (pictured above from top to bottom/left to right): diamonds (created by Jerrid Jones), dripsplat (created by Ivan DeWolf), slots (created by Troy Eiffert), swirly (created by Andrew Kua), whirlpool (creaded by Bjorn Rannestad), birds, sunburst, heart and star.

WINNING PHOTO:

Slot Aperture :: Flower by Troy Eiffert. Image copyright © 2010, Troy Eiffert, and provided by Lensbaby Inc. Used by permission.
Slot Aperture :: Flower by Troy Eiffert
Creative Aperture Disk Name: Slots

RUNNER-UP PHOTOS:

nightsplat by Ivan DeWolf. Image copyright © 2010, Ivan DeWolf, and provided by Lensbaby Inc. Used by permission.
nightsplat by Ivan DeWolf
Creative Aperture Disk Name: Dripsplat

LB Creative Apt by Jerrid Jones. Image copyright © 2010, Jerrid Jones, and provided by Lensbaby Inc. Used by permission.
LB Creative Apt by Jerrid Jones
Creative Aperture Disk Name: Diamonds

The Heat Is On by Andrew Kua. Image copyright © 2010, Andrew Kua, and provided by Lensbaby Inc. Used by permission.
The Heat Is On by Andrew Kua
Creative Aperture Disk Name: Swirly

Soren by Bjorn Rannestad. Image copyright © 2010, Bjorn Rannestad, and provided by Lensbaby Inc. Used by permission.
Soren by Bjorn Rannestad
Creative Aperture Disk Name: Whirlpool

The Creative Aperture Kit 2 is compatible with the Lensbaby Double Glass, Single Glass, Plastic and Soft Focus Optics and is recommended for use with the Lensbaby Composer, Muse, Control Freak, Composer with Tilt Transformer and Scout lens bodies.

The Creative Aperture Kit 2 is now available on www.lensbaby.com for $19.95 MSRP or from select specialty photo stores nationwide. For more information contact PR Representative Jessica Darrican at jessica@maxborgesagency.com.

About Lensbaby
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.


(First posted on Friday, November 5, 2010 at 16:12 EDT)

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