PRESS RELEASE: muvee Device Solutions Group Releases HD Video Editing Technology for Android
Solution enables lower end Android devices to also have useful and powerful video capabilities
BARCELONA, SPAIN – February 14, 2011 – muvee Device Solutions Group [DSG], the pioneer and leader in video editing applications for mobile devices, today announced the release of a suite of core technology stacks that enables basic video editing functions of High Definition (HD) video for Android mobile phones.
muvee’s latest solution bypasses the need to decompress the video that needs to be processed before making any edits. It is instead able to make changes to the file while in a compressed state. To enable intuitive GUI to be designed around this toolkit, muvee has also released their super fast HD video thumbnail generation toolkit to enable thumbnails of any video file to be quickly generated without the need for any pre-processing.
muvee’s technology uses novel software techniques to accomplish all the four basic video editing functions in a fraction of the time usually needed, and also requiring much less heap memory space on the phone. This translates to superior user experience and product differentiation without an increase in manufacturing costs to include more main memory and faster CPUs. With muvee’s new technology now every camcorder phone is able to achieve this.
This technology is a culmination of research and development efforts that started several years ago when muvee realized that in the six years since video recording has been available on mobile devices, mobile video recording resolution has increased 150 times yet the CPU has only increased by less than 10 folds. In 2004, the Nokia 7610 was able to capture video at sub-QCIF resolution (128x96 pixels at 15 frames per second) and it ran on a 123MHz chip. Today, HTC’s Desire HD captures video at 720P (1280x720 at 30 frames per second) on a CPU just 9 times faster. The computational power now required of today’s mobile phones to manipulate such huge and highly compressed video files have outpaced the advancement of CPUs multiple times over. Even with dual core CPU and GPUs for mobile phones, computational advancement is still expected to lag that of video resolution needs as 3D dual HD streams are enabled on mobile devices.
Consumers today capture videos and share them on social media networks daily, like Facebook and YouTube. Many of these videos usually need some basic editing, like trimming it to size, reducing the background noise or replacing it with a music track, or simply being able to record a personal message as a voice over before sending. Such simple and basic operations would take too long to process on a mobile phone using traditional methods.
“We don’t believe the majority of consumers will necessarily want to make a Hollywood blockbuster on their phones, but they will demand simple useful editing functions like being able to record a “Happy Valentine’s Day” message while capturing the
architectural wonders of Barcelona, and then trim it down to 20 seconds, and eliminate the shot in the middle of the video scene where a bus passed in front of the building blocking the view momentarily. They will want to do all this while waiting for dinner to be served. Why shouldn’t users have that power to do so? ” says Terence Swee, Founder and CEO, muvee.
This suite of tools is available for license as a complete application integrated with the Gallery features of Android devices, or as a software development kit to power any other third party applications. Third party applications that could benefit from this toolkit include video blogging applications, video submission contests, user generated video sites and video greetings apps, among others.
About muvee DSG
muvee Device Solutions Group was established in 2004 with the release of the world’s first video editing application on Symbian mobile phones for Nokia (NYSE: NOK). In 2006, DSG delivered the world’s first digital camera video editing application, Pictmotion for Nikon (TYO:7731). Today, muvee DSG continues to be the leader in producing cutting edge applications for video editing on-the-go that have been embedded in devices by LG (KRX: 066570), Samsung (KRX: 005930), Nokia and Nikon. The formal creation of Device Solutions Group is a demonstration of muvee’s deep focus and commitment in embedded software, and to its device OEM customers. Visit http://devices.muvee.com/ for more information.
Since 2001, muvee has been developing software and services featuring patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs (muvee Reveal), Online (shwup.com), digital cameras, mobile phones and photo kiosks. muvee’s global customers include HP (NYSE: HPQ), Dell (NASDAQ: DELL), Nokia (NYSE: NOK), LG (KRX: 066570), Samsung (KRX: 005930), Sony (TYO:6758), Olympus (TYO: 7733), Nikon (TYO: 7731) and Creative Technology (SGX: C76). Visit www.muvee.com and www.shwup.com for more information.
(First posted on Tuesday, February 15, 2011 at 11:46 EST)