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Sony DSC-W300

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Test Images (click to enlarge) Still Life Multi Target

	13.60 Megapixels
	3.00x zoom
	2.7 inch LCD

Sony W300 Intro

The Sony Cyber-shot DSC-W300 features a 13.6 megapixel 1/1.7" CCD image sensor which is coupled to a Carl Zeiss Vario-Tessar-branded 3x optical zoom and a 2.7" LCD display.

Sony W300 Features

The DSC-W300's 35 - 105mm equivalent lens incorporates Sony's Super Steady Shot optical image stabilization to minimize blur caused by camera shake at slow shutter speeds. Other W300 features include ISO sensitivity to a maximum of ISO 3200, a Memory Stick Duo / PRO Duo card slot plus a not-so-generous 15MB of built in memory, and power from a proprietary Lithium Ion rechargeable battery. The W300 also offers high definition component video output, via an optional proprietary cable or cradle.

The Cyber-shot W300 includes Sony's face detection technology, not only capable of detecting up to eight faces simultaneously, but of differentiating between adults and children, and of automatically triggering the shutter when your subject smiles. Sony's system is linked not only to the W300's autoexposure and autofocus systems as in most similar systems, but also to white balance and flash metering as well - allowing the camera to ensure proper flash exposure and pleasing flesh tones.

Additional Sony W300 features and details (adapted from the press release):

The Sony W300 integrates an ultra-high resolution 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

Enhanced Operation For Better Performance
The W300 camera newly features an "extra high-speed" burst mode that can shoot three-megapixel photos at five frames per second, ideal for fast-action shooting of sports, pets or children.

In addition to the blur-reducing effects of Super SteadyShot® optical image stabilization, the Sony W300 also has a new "extra high sensitivity" mode (up to ISO 6400 in this mode only) to help minimize blurry photos when shooting in challenging lighting conditions, such as indoors or at twilight, even without a flash.

Noise reduction is now a user-selectable option on the Sony W300, with high, low and standard settings, for greater control over the final look of images. For example, a low setting can help reduce noise without sacrificing resolution, making it ideal for landscapes and detailed subjects.

Smart Technology to Capture Better Photos Automatically
As the top-of-the-line model in the series, the W300 camera integrates the latest "intelligent" features that help users take better pictures more easily.

The Sony W300's Smile Shutter™ technology prioritizes the faces of children or adults so that the camera takes the photo at the moment the intended subject smiles. Improved face detection technology can also prioritize child or adult faces as the basis for the camera to apply focus, exposure, white balance and flash color controls for up to eight faces in the camera's frame.

The W300's intelligent scene recognition technology automatically can detect five different types of scenes and optimize the camera settings for those conditions for a better photo. And advanced mode can take two shots almost immediately - one with standard automatic settings and the other with optimized settings.

Powerful Features for Outstanding Images
The W300 model has a number of features to maximize picture quality. Among them are five color modes, including "real" for less in-camera processing and more faithful color reproduction; 12 scene selection modes with a new "underwater" mode that adjusts white balance for more natural-looking photos; Sony's new D-Range Optimizer Plus that process picture to improve detail in photos with harsh highlights or dark shadows; and an improved auto focus system that includes macro ranges.

The W300's viewing and image management has also been enhanced with helpful date and calendar views, in-camera search by face or date, slide show with longer music files, and high-definition component output for viewing photos on a compatible HDTV set.

Sony W300 Pricing and Availability

The Sony Cyber-shot DSC-W300 ships from May 2008 priced at US$350.

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