Facebook adds Instagram purchase to timeline
posted Monday, April 9, 2012 at 1:49 PM EDT
Popular social networking site Facebook just hit the corporate 'like' button on Instagram in a big way, agreeing to buy the photo sharing app-maker for a whopping one billion dollars. The purchase is said to be Facebook's largest purchase to date, and comes hot on the heels of Instagram's debut on Google's Android platform last week. The photo app already claims an impressive 30 million users on Apple's iOS platform.
According to a post by Facebook founder and CEO Mark Zuckerberg, Instagram will remain an independent entity, and will continue to function with rival social networking sites. It will also allows users to forgo using Facebook's service if they choose, although Zuckerberg intends that features similar to those in Instagram be built into Facebook itself as well. A separate post from Instagram CEO Kevin Systrom makes clear that the company intends to continue development of new features for its product.
The purchase is expected to close later this quarter. The price of around US$1 billion in cash and stock is particularly impressive given that the company has only around a dozen employees.
Facebook to Acquire Instagram
MENLO PARK, CALIF.—April 9, 2012—Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:
I'm excited to share the news that we've agreed to acquire Instagram and that their talented team will be joining Facebook.
For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram's strengths and features rather than just trying to integrate everything into Facebook.
That's why we're committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.
We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.
These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram's experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook's strong engineering team and infrastructure.
This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
We're looking forward to working with the Instagram team and to all of the great new experiences we're going to be able to build together.
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.