Clever Canon commercial shows just how small the Rebel SL1 DSLR really is


posted Wednesday, July 10, 2013 at 12:18 PM EDT


We all know the Canon EOS Rebel SL1 (aka 100D) is a very small DSLR, but it's hard to tell how tiny it really is until you hold one in your hand. As you might imagine, the Canon Rebel SL1 looks even more petite when you stack it next to larger DSLRs.

One of the best commercials we've seen so far to spotlight the Rebel SL1's extremely diminutive size comes out of Korea. The spot features smaller and smaller Canon DSLRs being pulled out of each other like a set of Russian matryoshka "nesting" dolls. When the miniature SL1 (100D) gets yanked out of the final DSLR chassis, it ends up in the the small hands of a pretty Korean actress.

With this ad, Canon clearly signals that it's aggresively marketing the SL1 to women -- in Korea and the rest of the world. It will be interesting to see if this cute, little 18-megapixel sharpshooter draws in the female market.

Check out our Canon Rebel SL1 hands-on preview and look for our full review of the camera in the coming weeks. If you enjoy the ad below, you should also check out this great commercial for the Rebel SL1 from Japan -- where the camera is called the Kiss X7.

(Via Canon Watch)