2008 Photokina Tradeshow
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Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm announces FinePix J150w
By Michael R. Tomkins, The Imaging Resource
(Wednesday, August 13, 2008 - 07:12 EDT)

Rounding out Fujifilm's digicam announcements for the North American market, the company has launched its new FinePix J150w digital camera.

The Fujifilm FinePix J150w has a 5x optical zoom lens with 28mm-equivalent wide angle in front of a 1/2.3" CCD image sensor with ten megapixel resolution. Sadly, there's no mechanical image stabilization. The Fuji FinePix J150w's rear panel has no provision for an optical viewfinder, instead opting solely for a large 3.0" LCD display. ISO sensitivity ranges up to a maximum of ISO 1,600 equivalent at full resolution.

Belying its entry-level position and economic pricetag, the Fuji J150w doesn't offer a lot in the way of manual controls. Focusing modes include either Center AF or Face Detection, the latter also including automatic post-exposure red-eye removal. Shutter speeds and apertures are all controlled automatically, with thirteen scene modes offering the Fujifilm J150w owner's main method of controlling the look of images. The Fuji FinePix J150w is also capable of recording QuickTime Motion JPEG VGA or QVGA videos at 30 frames-per-second with sound, although the zoom function is disabled during movie recording.

The Fujifilm FinePix J150w stores its images on SD or SDHC cards or in 24MB of built-in memory. Power in the J150w comes from an NP-45 Lithium Ion rechargeable battery. Available from September 2008 with pricing of about $200, the Fuji FinePix J150w will be available in matte black or brushed silver finishes in the US market. For detailed specifications, product photos and the official press release, read on below. For further info, read our Fuji J150w preview!

Fujifilm FinePix J150w
Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Camera Type Compact
Manufacturer Fujifilm
Model Number J150w
Dimensions 3.6 x 2.3 x 0.9"
92.0 x 57.9 x 22.6mm
Weight 146.0 g
5.1 oz
Planned Price $200.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.3" CCD
10.00 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3648 x 2736 (10.0 megapixels)
3648 x 2432 (8.9 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 3.0", 230,000 pixels
Lens Type Fujinon
5x optical zoom
Image Stabilization No
Focal Length 5.1 - 25.5mm (actual)
28 - 140mm (35mm equivalent)
Aperture Range f/3.3 - f/5.2 (wide); f/5.1 - f/8.0 (tele)
Focusing System Center AF w/ face detection
Focusing Range Normal: 24" - infinity (60 cm - infinity)
Macro: 2.0" - 33" (5 cm - 80 cm)
ISO Sensitivity Auto, 64, 100, 200, 400, 800, 1600, 3200* (at three megapixel resolution or below)
Shutter Speed 8 - 1/2000 second
Exposure Modes Program
Metering Modes 256-zone multi
White Balance Image Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm white), Fluorescent ligh (Cool white), Incandescent light
Internal Flash Modes: Auto, Forced, Suppressed, Slow Synchro, Red-eye Reduction Auto, Red-eye Reduction Forced, Red-eye Reduction & Slow Synch
Range: Wide: 60cm - 3.0m; Tele: 1.2 - 1.9m
Scene Modes Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text, Manual
Digital Zoom 5.7x
Self Timer Yes, 2 or 10 seconds
Time Lapse No
Movie Format AVI (Motion JPEG) with audio
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (Exif v2.2)
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Battery Type Lithium Ion rechargeable
Battery Form Factor 1 x proprietary NP-45
Product Bundle
Battery / Charger 1 x NP-45 Lithium Ion rechargeable battery and charger
Flash Memory 24.0MB built-in memory
Digital Print Order Format (DPOF) compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
Remote Control No
More Photos
Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix J150w digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!

Original Source Press Release:


The J150w Offers New Features, Style and Affordability

Valhalla, NY, August 12, 2008 – Fujifilm U.S.A. Inc. today announced the third model in its recently released J-series digital camera line, the FinePix J150w.  As with its J-series predecessors, the FinePix J150w is designed for consumers seeking an affordable digital camera without sacrificing features or style.

Available in a handsome matte black or stylish brushed silver and housed in a compact metal chassis just 22.6 mm thick, the FinePix J150w conveniently fits into a handbag or pocket for quick accessibility. It incorporates a 10-MegaPixel CCD sensor, an extra-large 3.0" LCD and 5x wide-angle optical zoom lens (28mm-140mm equivalent on 35mm camera) from world-renowned lens brand, Fujinon, that easily captures large groups or distant subjects.

Face Detection with Automatic Red Eye Removal.
Fujifilm's newest J-series models gets an upgrade with the addition of Fujifilm's proprietary Face Detection Technology, featuring Automatic Red Eye Removal. This feature can identify up to six faces in a framed scene, and adjusts the focus and exposure accordingly to ensure natural color and clarity of human subjects in the picture, regardless of background. Plus, after a shot is captured each detected face is instantly checked for red-eye and if it is found, corrected automatically, saving the time-consuming process of fixing it later.

The FinePix J150w also offers the following attractive value-adding features:

  • Picture Stabilization Mode: This mode offers anti-blur protection that can be caused by camera shake or subject movement.  With this feature, the FinePix J150w automatically chooses the correct ISO sensitivity and best-matching shutter speed to produce the highest-quality digital pictures without the blur and noise often associated with low light photographs. 
  • Scene modes:  A wide range of 1 3 pre-programmed scene modes provides top-quality photos in a range of shooting conditions.
  • Movie Mode:  Capture VGA or QVGA quality movie clips at 30 frames per second with sound. Great for when you're out and you don't have your video camera on-hand.
  • Great Low Light Shooting: The FinePix J150w can utilize ISO settings of up to 1600 at full resolution , and up to 3200 at 3MP, to capture stunning images even in low light.
  • SD / SD-HC Media slot: The FinePix J150w utilizes Secure Digital (SD) and SD-High Capacity (SD-HC) cards.
  • Internal memory:  When your SD memory card (sold separately) is filled with images, users have 24MB of extra internal storage space on each camera to capture additional pictures.
  • Battery Life: Long-life rechargeable Li-ion battery insures you're always ready for the action with plenty of power.

"We have found that consumers are becoming more educated and are looking beyond the megapixel when purchasing a digital camera," said David Troy, marketing manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. "The new FinePix J150w takes easy to use digital technology to the next level and offers new features such as Face Detection with automatic red eye removal and a 28mm equivalent wide-angle lens, all with a 3" LCD, while remaining at a very attractive price point."

The FinePix J150w will debut in September 2008 with a retail price of $199.95.

FUJIFILM U.S.A. Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was ranked number 15 for U.S. patents granted in 2007, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.


All product and company names herein may be trademarks of their registered owners.

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